Task 1 brief types
- 1. Ben Holmes Different Types of Production Briefs. Contractual Brief -A contract brief is between the client and employees. The contractual brief explains the duties required and how the company's schemes its work. The contractual brief explains how the much employee will receive. The contractual brief includes areas such as what the employee is agreeing before signing it. A contractual brief must also include the general liability insurance. It is a legal contract between advertising companies and its client which describes the duties required as well as the price and payments terms. http://wiki.answers.com (A contractual brief is an established brief that does not leave much room for negotiation. It consists of set guide lines which you are legally obliged to follow.) If I were to do this type of brief for a client I could, hypothetically, produce a new company logo. This type of brief would help improve my communication skills as I would be required to listen carefully to ensure I understood and agreed to everything that was asked of me. Contractual briefs are usually very formal so I would have to pay attention to my time management to arrive on time and also meet the deadline set. To design a company logo I would need to use programmes such as Photoshop and Adobe Illustrator, this would improve my technical skills. If I managed to do all these things to a high standard and produce a good outcome, the company may refer me to other neighbouring companies which will help to progress my career. Negotiated Brief - This is when two parties have different ideas from each other but they both have to come to a decision by compromising and making sure that both the parties are happy by the decision. http://wiki.answers.com (Negotiated briefs are a lot more relaxed, with room for negotiation between the client and production contractor, if changes are needed to be made.) In this type of brief I could be asked to plan and produce a music video. Due to the relaxed nature of negotiated briefs my communication skills would be improved as there is a lot of room for discussion and opportunities to explain ideas between the company and the client. Although negotiated briefs are very relaxed I would still be required to attend meetings on time and also meet the set deadline, this would help improve my time management. My technical ability would also be tested as I would need to use computer software such as Adobe Premier and After Effects to edit and add effects to the music video. Negotiated briefs involve a lot of discussion and conversation, this would be a good way to stay in contact with the company you are working for and maybe enhance any chances of future projects. Commission Brief - This is when a TV broadcaster, such as the BBC, employs an independent production company to produce a program for their schedule. http://www.artquest.org.uk/articles/view/briefs-and-contracts (Commission briefs consist of larger broadcast companies employing independent, smaller production companies to produce content for them.)For this style of brief I could be asked to produce a 1 hour radio show for a broadcast producer.If I was to be involved in a commission brief about producing a 1 hour radio show my communication skills would be vital in helping me to understand what is being asked of me and listening to every detail to correctly create what the company is requesting from my show. Being a smaller commissioned company it is important to meet all deadlines and meeting times as the larger company employing you could easily find a replacement. My technical skills would also be improved as I would need to operate the portable radio production suite to broadcast the show and also use software such as Reaper to create radio jingles and advertisements. By broadcasting a 1 hour radio show for a larger production company many listeners will heard your show and if they like it, you will gain more publicity and move up in the radio industry improving your career.
- 2. Ben Holmes Different Types of Production Briefs. Tender Brief -A tender brief is where several prospective contractors provide an estimated cost and a description of how the product may be produced. The proposals are discussed by the commissioner and one of the tenders drawn. http://www.businessdictionary.com/definition/tender-document.html (A Tender brief consists of healthy competition between production companies, where they all produce their own brief and the favoured one is selected.) In a tender brief I could be asked to create a TV series ‘Pilot’. In this style of brief it is very important that you are well spoken and communicate clearly as you are trying to get the company to choose your idea. I would be punctual; if not early to impress the company with my time management also I would be sure to meet any deadlines. To plan the TV pilot I would need to be familiar with software such as Microsoft and Adobe Illustrator. After producing the TV pilot, if it was successful the company could ask me to create more shows for their programme, enhancing my career. Formal Brief - A formal written document containing specific and precise details about the goals that needs to be achieved. The brief gets straight to the point and doesn't contain any unnecessary detail or information. This type of brief is mainly aimed at a group of people or a business company rather than individuals. A formal brief is not always a legal document.http://wiki.answers.com/Q/What_is_a_formal_brief (Formal briefs are direct and straight to the point with not much room for change. It gives clear, vital information that is easy to understand.) In a formal brief I could be asked to create a NHS ‘Stop Smoking’ poster or leaflet. The NHS is a large company and very well organised. Working for them would mean I would need to manage my time accordingly to meet any set deadlines or meetings, helping improve my time management. Also I would need to clearly communicate with them to ensure no fine details are missed and everything they asked for is included in the product. Using Photoshop to create the poster would also improve my technical skills. Because the NHS is such a huge company your work would be recognised all over the UK and other opportunities could arise in your career. Informal Brief - This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed environment and therefore be created a lot quicker, the disadvantages of an informal brief is that it can be seen as unprofessional and unclear.http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/09/contractual-formal- negotiated-informal.html (Informal briefs are a lot more relaxed and open than other briefs. With room for suggestions.) In an informal brief I could be required to produce a TV ‘Sting’ for E4. Informal briefs are very relaxed and rely on very good communication skills from both the client and the producer to come to a valid conclusion. Also I would have to manage my time and be required to attend meetings on time as well as meet any required deadlines. My technical skills would also be tested while creating a TV Sting using Adobe After Effects which is a complex piece of software. If the sting ended up getting played on television, other companies will see it and if they enjoyed the work they could request you to work for them which is a great way to improve your career plan.
- 3. Ben Holmes Different Types of Production Briefs. Competition Brief- This type of brief is given to you when participating in competitions, it allows the clients to understand what they must do to enter and complete the competition. This brief is different to other briefs as it is more intense with the audience. This brief is usually used for companies that are promoting competitions; the brief is given out to clients so they can understand what they are to do. When creating the brief the client must consider the scope of work, medium required, size of purchase (how many competition details are needed), target group and how to attract them, time framed, quantities and siting. http://www.raic.org/architecture_architects/architectural_competitions/brief_e.htm (Competition briefs normally have something to gain usually a prize. It lists the strict guidelines of the competition but at the same time leaves room for creative interpretation.) In a competition brief I could be asked to design an Advertisement for a TV show.Competition briefs require you to make a good first impression on the company. Similarly to a tender brief it is very important to manage your time well by meeting deadlines and being punctual because there are other people competing with you. In order to produce a TV advertisement I would need to use advanced software such as Adobe Premier and After Effects which would test my technical ability. If the company chose you and enjoyed your work they could then contract you in the future to come in and work for them again. CO -Operative Brief–A Co-Operative brief is where you are working with someone else. Therefore if you are working with somebody else and not just yourself then you are co-operating. When you are working a long side somebody else then this is when you will both discuss your own thoughts and opinions and then delivering them to each other in order to put them in to the brief. http://www.slideshare.net/BenT1990/task-2-client-brief-report-22853985 (Co-Operative Briefs consist of more than 1 person/company working together, sharing ideas and discussing possible outcomes and then delivering them as a combination.)For a Co-operative brief I could be required to create an advertisement for a Billboard. Co-Operative briefs involve working with another person(s). This would require me to be polite but also confident in expressing my opinions of my partners’ suggestions. Communication must be very clear between one and other and agreements will have to be made. Time management is very important in this type of brief as you must plan meetings for when you are both available and make sure you both meet the deadline because if one person doesn’t pull their own weight the other will, in turn, not be successful. If you worked well with your partner they could then involve you in further projects.