Using What You Know about Social Media: How to Conduct a Twitter Chat
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The document offers a comprehensive guide on how to conduct a successful Twitter chat, detailing objectives like content development and engagement strategies. It covers essential pre-planning steps such as topic selection, hashtag creation, guest selection, and script development, as well as post-chat follow-up and evaluation techniques. Best practices are emphasized, including cross-channel promotion, keeping tweets concise, and utilizing analytical tools to measure success.
Using What You Know about Social Media: How to Conduct a Twitter Chat
- 1. How to Conduct a Successful Twitter Chat Carlos Chapman II, Partnerships & Outreach Coordinator CDC NPIN Wednesday, January 29, 2014
- 2. Objectives โข How to research & develop content for a Twitter chat โข What to include in a Twitter chat guide โข How to measure the success of a Twitter chat โข Best practices for Twitter chat engagement
- 5. Hosting a Twitter Chat
- 6. What is a Twitter Chat? โข Public scheduled meeting where people gather around a certain topic and create an online discussion on Twitter by using one unique hashtag
- 7. Benefits for Hosting a Twitter Chat โข Promote awareness of and participation in your organizationโs activities โข Increase conversations about certain topics, available resources and tools on Twitter โข Expand depth of organizational conversations in your network and develop new relationships โข Build your own organization reach and reputation on Twitter
- 8. Pre โ Planning Steps
- 9. Topic Selection โข Focus on needs of your followers โข Listen! โข Area of expertise/ social media goals
- 10. Creating the Hashtag Hashtags should be โข Short โข Unique and creative โข Easy to type โข Focused around the topic โข Memorable โข Avoid double letters and symbols Hashtag search Web sites โข www.twubs.com โข www.hashtags.org โข www.tagdef.com โข www.Twitter.com
- 11. Scheduling the Twitter Chat โข Select best day & time โข Avoid conflicts with other pre - scheduled chats โข Have a set schedule โข Include the time zone
- 12. Guest Selection โข Not mandatory โข Subject Matter Experts โข Provide questions in advance โข Offer Twitter tutorials
- 13. Script Development โข Roles/Staff โข Promotional Tweets ๏ง Scheduling tweets โข Topic Questions โข Tweet character limit is 140 (120 is ideal) โข Protocol guidelines (T1. A1. ) โข Resource links โข Include hashtag in all tweets โข Script approval
- 14. Day of Chat โข Final script โข Meeting space prepared ๏ง TV Monitor ๏ง Conference phone line โข Suggested tools to run chat ๏ง www.tweetchat.com ๏ง www.twubs.com ๏ง www.hootsuite.com ๏ง www.twitter.com
- 15. After the Chat โข Follow-up on outstanding questions โข Identify influencers, potential guests for other chats โข Archive the chat โข Storify and other tools โข Evaluate and measure โข Announce the next chat
- 16. Measuring Success of a Twitter Chat
- 17. Why Evaluate? Evaluating enables you to: โข Understand whatโs working and whatโs not โข Adjust and improve your chat topics โข Demonstrate the value of Twitter outreach via the Twitter chat โข Understand your audience and influencers
- 19. Twitter Chat Measurements โข โข โข โข โข โข Metrics table Trending graph Top contributing participants Top contributing participants w/ most followers Geographic distribution River of News
- 20. Best Practices โข โข โข โข โข โข โข Prepare topic questions and content early Cross channel promotion Share questions with guests in advance Establish protocols at start of chat Greet participants Acknowledge mentions Keep tweets under 140 characters
- 21. Best Practices โข Shorten links (www.bitly.com) o Test all your links before sending โข Include pictures/videos to increase engagement โข Include hashtags to help people follow the conversation โข Stay open to new formats โข Consider multimedia โข Take the chat beyond Twitter
- 22. #UWYKchat Letโs practice! Sample Tweets: T1. Have you hosted/participated in a chat before? #UWYKchat A1. Yes #UWYKchat T2. Are you planning to host a chat next year? #UWYKchat A2. Yes, we are planning to host a chat next week. #UWYKchat
- 23. Questions