Presentation of NetIS an e-publishing platform
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The document discusses the transition from print to digital publishing, emphasizing the impact of e-readers like iPad and Kindle on traditional publishing models. It highlights the significant growth in e-book sales, alongside publishers' concerns about losing profits and market share. The proposed solutions include better user management and targeted marketing strategies to meet individual customer preferences.
Presentation of NetIS an e-publishing platform
- 1. ENABLING THE TRANSITION FROM PRINT TO DIGITAL IN A SAFE AND END USER FRIENDLY ENVIRONMENT Presented by Gedaliah Gurfein November 8 th , 2010 – Tel Aviv
- 2. Traditional Book, Magazine and Newspaper Publishers have spent years upon years building their empires. Many of them had become so stuck in their ways that they refused to see the new wave coming – the Internet. ePublishing, six years ago, was a myth that had come and failed. But the future waits for no one…
- 3. Suddenly everything changed: iPad, Kindle, Nook, Sony Reader and many more eReaders are here and even more on the way!
- 4. ePublishing was back and here to stay. It promised the Publishers Shangri La
- 6. E-book content sales will top $500 million in the U.S. In the first three quarters of 2009 (through September), U.S. e-book content sales have more than doubled from a year ago: Wholesale revenues reported to the AAP for January through September 2009 top $109 million, compared with $52.4 million for all of 2008.
- 8. Death of the Book?
- 9. What Did the Publishers Fear? Losing their profits Losing their loyalty Losing their market Losing their content
- 10. The “Food” Chain 1/3 1/3 1/3 2/3 Losing their profits
- 11. Traffic Flow Where do you go to buy books? Losing their loyalty and market Yesterday Today
- 13. Theft Losing their content
- 14. Answer: Enable the New Publishers DRM Permissions User authorization Protect content Record usage Content management Import content Manage content Full text search 1 User groups / individuals Login / password IP addresses / IP range(s) Identify computer (single sign on) Control concurrent usage Security Authentication 2 E-Commerce Customers Permissions Product catalog Online store 3 Distribution Web applications Mobiles devices CD / DVD RSS channels SEO 4 Monitoring Event log Purchases Dashboard Reports 5
- 15. Publishers – Content Owners Sell Directly to the End User Legal – Medical – Text Books – Magazines – Newspapers – Book – Journals – Data – etc.
- 16. The NEW Sales Paradigm Shift Old Approach : Review inventory to see what sells. New Approach: Know each customer – what does s/he like to read? Offer specific discounts as rewards. Send sample chapters. Sell subscriptions or volume sales. Send books for certain amount of time as teaser or real sale.
- 17. Create Your Own Book On-the-Fly!
- 18. Publisher’s Become Happy Campers Thank You! Gedaliah COO CDI Systems, Ltd. www.cdisys.com