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[folio]




                     What
                     Typography 1 - a temporary cafe that became part of an experiment for a trade show.


                     Where
                     Indiaʼs Maximum City, Mumbai


                     Who
                     Collaborative Architecture


                     Why
                     Because itʼs out of trade show tedium and into the depths of an exciting and intensely
                     blazing virtual world…OK OK, so we got a little carried away, but can you blame us?
                     Drama aside, Typography 1ʼs location may be a bit lacklustre, but CA more than makes
                     up for it by using only materials supplied by trade show exhibitors. Pretty savvy, eh?


                     Also because this project has a noble objective: to create a concept space that would
                     trigger the interest and participation of Indian architects nation-wide.


                     How
                     Based on the ʻGestaltʼ theory, which asserts human beings mentally complete spaces
                     and objects when elements of them are missing, CA took their restricted palette of tiles,
                     glass, wood and fabric from exhibitors and built 600mm-wide benches and tables in
                     trapezoidal, L-shape and rectangular forms. This gave the 208sq m café the depth and
                     breadth needed by creating surfaces, textures and shadows that would be manipulated
                     using a variety of lighting. The designers accentuated the space and its shapes using
                     light on the floor in the form of glowing pathways, and 450mm-diameter columns
                     wrapped in Ferrari-red fabric to fire up the area and punctuate the ceiling of darkness
                     above. In the end, this striking composition provides a strong presence and permanence
                     within a temporary environment.




         hinge 170_42




folio copy.indd 32                                                                                               8/31/09 2:36:10 PM

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Hinge 170 folio

  • 1. [folio] What Typography 1 - a temporary cafe that became part of an experiment for a trade show. Where Indiaʼs Maximum City, Mumbai Who Collaborative Architecture Why Because itʼs out of trade show tedium and into the depths of an exciting and intensely blazing virtual world…OK OK, so we got a little carried away, but can you blame us? Drama aside, Typography 1ʼs location may be a bit lacklustre, but CA more than makes up for it by using only materials supplied by trade show exhibitors. Pretty savvy, eh? Also because this project has a noble objective: to create a concept space that would trigger the interest and participation of Indian architects nation-wide. How Based on the ʻGestaltʼ theory, which asserts human beings mentally complete spaces and objects when elements of them are missing, CA took their restricted palette of tiles, glass, wood and fabric from exhibitors and built 600mm-wide benches and tables in trapezoidal, L-shape and rectangular forms. This gave the 208sq m café the depth and breadth needed by creating surfaces, textures and shadows that would be manipulated using a variety of lighting. The designers accentuated the space and its shapes using light on the floor in the form of glowing pathways, and 450mm-diameter columns wrapped in Ferrari-red fabric to fire up the area and punctuate the ceiling of darkness above. In the end, this striking composition provides a strong presence and permanence within a temporary environment. hinge 170_42 folio copy.indd 32 8/31/09 2:36:10 PM