Social Marketing Integration & Influence --Time-saving Secrets
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The document discusses the importance of social marketing integration and the use of social media by 93% of marketers for business purposes. It emphasizes the necessity of measuring and monitoring social media performance, with various tools and strategies recommended for repurposing content across platforms. Additionally, it highlights key statistics about leisure travelers' online research behaviors and suggests methods for integrating social media effectively.
Social Marketing Integration & Influence --Time-saving Secrets
- 1. Social Marketing Integration & Influence – Time Saving Secrets NTA Travel Exchange 2014 Los Angeles Catherine Heeg Customized Management Solutions NOTE: This has been shortened for the on-line audience.
- 2. 93% of marketers us social media for business Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra Customized Management Solutions
- 3. Did you know? Customized Management Solutions
- 4. Today Key Words Repurpose and Save Customized Management Solutions Measure and Monitor
- 5. Fact or Fib? 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT) Fact Fib Customized Management Solutions .
- 6. Key Word Tools • NEW! Google Keyword Planner – ad words Customized Management Solutions
- 7. Paid Search Organic Search Customized Management Solutions
- 8. Google AdWords Key Word Planner Customized Management Solutions
- 9. Where are ads seen? www.adwords.google.com/ Customized Management Solutions
- 10. Facebook ads Customized Management Solutions
- 11. YOUR Key Words • Write down your top 3 key words • Compare and contrast with your tablemates Customized Management Solutions
- 14. Speak your Message FreeDigitalPhotos.net Customized Management Solutions
- 16. Power of Powerpoint Source: SlideShare option in LinkedIn PowerPoint Broadcast Slide Show Customized Management Solutions
- 18. Photo Show Customized Management Solutions
- 19. Socially Speaking Customized Management Solutions
- 20. Your Future Use Customized Management Solutions
- 22. Twitter Facebook Twitter LinkedIn Blog Facebook LinkedIn Group Pinterest Facebook Google + Customized Management Solutions
- 25. Blog to Facebook Customized Management Solutions
- 26. Pinterest to Facebook Customized Management Solutions
- 27. Bonus Tactics Customized Management Solutions
- 29. NEW! Embed Facebook Posts into Blog Customized Management Solutions
- 30. Links: Complete the Circle • • • • • Customize links Twitter Pinterest - verify Blog Google + Customized Management Solutions
- 32. Measure & monitor 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.) Customized Management Solutions
- 33. Measure & monitor Reach Referral Engage Sentiment Customized Management Solutions Voice
- 34. Listen & Monitor Analytics 3rd Party Survey Customized Management Solutions
- 35. Page Insights Customized Management Solutions
- 37. Tools of the Trade Customized Management Solutions
- 38. Poll Question Which Tools do you use? Survey Monkey Page Insights Customized Management Solutions
- 40. Plan for the future… Customized Management Solutions
- 41. Get this here… Love this? Leave your card and I’ll send it to you! Customized Management Solutions
- 43. Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg