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Memes &
Memetics
Definition of Meme
“A unit of cultural inheritance”
A meme consists of any idea or
behavior that can pass from one
person to another by learning or
imitation
Typically propagated by symbolic
communication or language, but not
limited to that
Propagation through contagion,
analogous to a virus
Jokes &
                       Beliefs
Gossip




          Examples of Memes


            Gestures             Practices
Fashion               Beauty




          Examples of Memes

                      Give me
                     Liberty or
             Music                Phrases
                      Give me
                       Death!
Internet Memes
Richard Dawkins
The concept of the meme was first
used by evolutionary biologist
Richard Dawkins
Became popular with the publication
of his book “The Selfish Gene” in
1976
Memeplexes
Groups of memes can work
symbiotically together giving rise to
memeplexes
They exist together because they
benefit each other
Ideologies               Technologies




              Memeplexes


             Religions                  Philosophies
Natural Selection
 Memes have other analogies to
 Charles Darwin’s Theory of Natural
 Selection
   replication & inheritance
   variation & mutation
   competition & selection
 genes compete in the “gene pool”
 through natural selection giving rise
 to evolution
 memes survive in the “belief pool”
 through a similar selection process
Memetics
“The study of of the transmission of
ideas”
Applying tools from genetics to
understanding ideas is useful
There is not a scientific consensus on
memes
  some say “a nice metaphor”
  some say “denies free will”
  same say “anti-religious”
But it does explain some things that
don’t fit in evolutionary psychology
Selfish Memes
Evolution (genetic or memetic) is not
about the individual, but the success
of replication
Thus like genes, they do not have to
be beneficial to their hosts
The only thing a meme “cares” about
is propagation
Infectious Memes
 “When you plant a fertile meme in
 my mind you literally parasitize my
 brain, turning it into a vehicle for the
 meme’s propagation in just the way
 that a virus may parasitize the genetic
 mechanism of a host cell.”
 — N.K. Humphrey, The Selfish Gene
Meme Propogation
Some memes propagate by being
effective or useful
  language
  agriculture
  scientific method
However, memes also propagate
through features and weakness of the
human psyche
  emotional appeal
  need for hope
  bandwagon
Memes as Viruses
 If memes can be compared to
 viruses, they also are analogous to
 their viruses properties of infection
 and for immunity
 infection
   proselytization, fear, indoctrination
 immunity
   doctrine, contempt for knowledge,
   dogmatism, emotional hijacking
Thoughts Contagion
Some thought about transmission
    (See Wikipedia on Meme)
  Quality of parenthood
  Efficacy of parenthood
  Proselytic
  Preservational
  Adversative
  Cognitive
  Motivational
Memes as a Meme	

 The idea of memes itself is a meme.
 You are now infected

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Memes & Memetics

  • 2. Definition of Meme “A unit of cultural inheritance” A meme consists of any idea or behavior that can pass from one person to another by learning or imitation Typically propagated by symbolic communication or language, but not limited to that Propagation through contagion, analogous to a virus
  • 3. Jokes & Beliefs Gossip Examples of Memes Gestures Practices
  • 4. Fashion Beauty Examples of Memes Give me Liberty or Music Phrases Give me Death!
  • 6. Richard Dawkins The concept of the meme was first used by evolutionary biologist Richard Dawkins Became popular with the publication of his book “The Selfish Gene” in 1976
  • 7. Memeplexes Groups of memes can work symbiotically together giving rise to memeplexes They exist together because they benefit each other
  • 8. Ideologies Technologies Memeplexes Religions Philosophies
  • 9. Natural Selection Memes have other analogies to Charles Darwin’s Theory of Natural Selection replication & inheritance variation & mutation competition & selection genes compete in the “gene pool” through natural selection giving rise to evolution memes survive in the “belief pool” through a similar selection process
  • 10. Memetics “The study of of the transmission of ideas” Applying tools from genetics to understanding ideas is useful There is not a scientific consensus on memes some say “a nice metaphor” some say “denies free will” same say “anti-religious” But it does explain some things that don’t fit in evolutionary psychology
  • 11. Selfish Memes Evolution (genetic or memetic) is not about the individual, but the success of replication Thus like genes, they do not have to be beneficial to their hosts The only thing a meme “cares” about is propagation
  • 12. Infectious Memes “When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.” — N.K. Humphrey, The Selfish Gene
  • 13. Meme Propogation Some memes propagate by being effective or useful language agriculture scientific method However, memes also propagate through features and weakness of the human psyche emotional appeal need for hope bandwagon
  • 14. Memes as Viruses If memes can be compared to viruses, they also are analogous to their viruses properties of infection and for immunity infection proselytization, fear, indoctrination immunity doctrine, contempt for knowledge, dogmatism, emotional hijacking
  • 15. Thoughts Contagion Some thought about transmission (See Wikipedia on Meme) Quality of parenthood Efficacy of parenthood Proselytic Preservational Adversative Cognitive Motivational
  • 16. Memes as a Meme The idea of memes itself is a meme. You are now infected