Layar V2 Event Final Slideshare
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The document discusses augmented reality as an innovative experience medium rather than just a tool, highlighting various applications and examples such as virtual tours and interactive storytelling. It mentions the Layar platform, which enables developers to create layers of augmented content and provides insights into its growing usage across different regions and brands. Additional resources and tools for developers are also provided to facilitate the creation of augmented reality content.
Layar V2 Event Final Slideshare
- 1. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen Browse The World, http://layar.com dinsdag 8 december 2009
- 2. Claire Boonstra Layar co-founder dinsdag 8 december 2009
- 3. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/ dinsdag 8 december 2009
- 5. Augmented Reality is a new medium dinsdag 8 december 2009
- 6. Augmented Reality is an “Experience Medium” not just a functional tool dinsdag 8 december 2009
- 7. Click to see video: http://www.youtube.com/watch?v=a645kLWRmSU © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
- 8. click to play video http://www.youtube.com/watch?v=9tM8L8fMb98 dinsdag 8 december 2009
- 9. “See what you can’t see” dinsdag 8 december 2009
- 10. Re-create the past Example layer dinsdag 8 december 2009
- 11. Colosseum, Rome dinsdag 8 december 2009
- 12. ... and hear the lions roar Example layer dinsdag 8 december 2009
- 13. “Old” art developed by Hoppala dinsdag 8 december 2009
- 14. New art? dinsdag 8 december 2009
- 16. It’s through the (3D) objects that we experience dinsdag 8 december 2009
- 17. UFO’s: Space-invaders by Muzar Zeppelins by Winvolve dinsdag 8 december 2009
- 18. Personalization & closed layers: login dinsdag 8 december 2009
- 19. AR: New ways of Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg dinsdag 8 december 2009
- 20. dinsdag 8 december 2009
- 21. Beatles Magical AR tour by AugmentReality.co.uk dinsdag 8 december 2009
- 22. Automatic Triggering Enter the zone, predefined action starts: play video/ audio, display coupon/ quiz question http://www.flickr.com/photos/gx9/274672095/ dinsdag 8 december 2009
- 23. Point - Point Point-point navigation enables treasure hunts, city tours, storytelling dinsdag 8 december 2009
- 24. Possible: NOW dinsdag 8 december 2009
- 25. Layar version 3.0 dinsdag 8 december 2009
- 26. Location AR GPS / Cell-ID Compass Camera dinsdag 8 december 2009
- 27. Available on: Android iPhone 3G S Symbian: 2010 dinsdag 8 december 2009
- 28. Active Layar Developers Austria Belgium Bosnia 1200+ +500 Canada Bulgaria United States France India Mexico Germany Singapore Italy Japan Ireland Korea Montenegro Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Spain Australia Sweden keys New Zealand Granted developer United Kingdom dinsdag 8 december 2009
- 29. Developers doing business dinsdag 8 december 2009
- 30. 254 layers published worldwide dinsdag 8 december 2009
- 31. Brands on Layar Newbury Trulia St YP Voodoo OSM Fest Hotpads Idealista Tim Horton’s dinsdag 8 december 2009
- 32. Layar so far: “where is...” dinsdag 8 december 2009
- 33. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database dinsdag 8 december 2009
- 34. Experiences! dinsdag 8 december 2009
- 35. Games © 2009, Layar BV Confidential and Proprietory dinsdag 8 december 2009
- 36. Experience domes: walk inside and teleport yourself to a different world dinsdag 8 december 2009
- 37. Example completely fictional dinsdag 8 december 2009
- 38. Red Bull parked cars around town Find the car, turn the key and win two tickets for RedBull Air Race dinsdag 8 december 2009
- 39. 360 degrees panorama Touch the key and see if you win.. Audio of the Red Bull Air race dinsdag 8 december 2009
- 40. Vision of the future dinsdag 8 december 2009
- 41. created by Najork.net http://vimeo.com/5716181 dinsdag 8 december 2009
- 42. Do it yourself ? http://dev.layar.com dinsdag 8 december 2009
- 43. dinsdag 8 december 2009
- 44. or If you don’t understand this "object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",”reduced”: “small_ghost.l3d "size": 2}, dinsdag 8 december 2009
- 45. use one of these easy development tools dinsdag 8 december 2009
- 46. • PorPOIse by Jens de Smit http://code.google.com/p/porpoise/ • LayarDotNet by Dylan Phillips http://layardotnet.codeplex.com • Python: Django-Layar by James Turk http://pypi.python.org/pypi/django-layar/0.1.0 dinsdag 8 december 2009
- 47. www.buildar.com dinsdag 8 december 2009
- 48. Steef de Winter <steef@numarketing.nl> dinsdag 8 december 2009
- 49. Still too techy? Check the Developer Catalog dinsdag 8 december 2009
- 50. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 8 december 2009
- 51. What’s your dream? Thank You @claireboo claire@layar.com dinsdag 8 december 2009