PR, Not Propaganda - Web 2.0 Expo
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The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.
PR, Not Propaganda - Web 2.0 Expo
- 2. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Garth Jowett andVictoria O'Donnell http://www.davno.ru/soviet-posters/propaganda
- 10. vs. the truth (the conclusion the other person makes) http://www.designer-daily.com/10-amazing-cold-war-propaganda-posters-2901
- 11. http://en.wikipedia.org/wiki/File:Nazi_poster_M%C3%BCtter_K%C3%A4mft_f%C3%BCr_eure_Kinder.jpg PR does bear some elements of propaganda manipulation, for example
- 12. PR people are looking for a given outcome (be honest) http://en.wikipedia.org/wiki/File:Rsi_f.jpg
- 13. You have to look at the other elements of propaganda and avoid them: coercion selective presentation of the facts insistence on only ONE conclusion broadcasting, or outright falsehood http://www.davno.ru/soviet-posters/propaganda
- 15. Is what I'm saying true?
- 16. Have I presented my client or product in a fair manner? http://backwardscity.blogspot.com/2005/01/stalin-era-soviet-propaganda-posters.html
- 18. Have I made my affiliations or motivations clear?
- 19. Am I prepared to accept the conclusions of my potential customer? http://www.tululuka.net/alco/