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Craig	McKenna
Director,	Cloud	&	Cognitive	Data	Solutions	
IBM	Systems,	Asia	Pacific
camcken@au1.ibm.com
Digital	Business	is	driving	industry	shifts,	ushering	in	a	new	era
Modernize storage infrastructure with hybrid cloud & flash
To	stay	ahead	of	competitors,	Leaders	are	rethinking	
business	as	usual	in	three	fundamental	ways
Sources:
1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 2015
2. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
3. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
Innovative	new
business	models
80%
of CxOs are experimenting with
different business models or
thinking of doing so2
Fast	and	flexible
operational	processes
100+
Global enterprises have launched
internal incubators in the last 3
years, including Yes Bank, Walmart,
Kaiser Permanente, Peugeot
More	compelling
customer	experiences
81%
of companies place the personalized
customer experience in their top three
priorities, with 39 percent reporting it
as their top priority1
Welcome	to	the	Cognitive	Era
Hybrid cloud is the platform
Data is the resource
on which cognitive solutions are built.
on which cognitive solutions depend.
that ensures data is available when & where it’s
needed in the form most easily consumed.
IBM	is	emerging	as	a	cognitive	solutions	and	
cloud	platform	company.
Storage is the foundation
In	the	Cognitive	Era,	Business	challenges	are	IT	challenges
Create	new	business	models
(CEO)
Attract,	grow,	
retain	customers
(CMO)
Transform	financial	&
management	processes
(CFO)
Manage	risk
(CRO)
Invest	for	innovation
(CIO,	CDO)
Optimize	operations
(COO)
Fight	fraud;	counter	threats
(CSO)
Systems of
Engagement
Systems of
Record
Systems of
Insight
Increasingly	complex	app	portfolios	and	infrastructure
Transform
Deliver and operate new application infrastructure
to support new Cognitive and agile workloads
New/Now Generation Application Workloads
Modernize
Optimize and drive efficiencies, while
continuing to deliver high levels of
service delivery
Save	here Invest	here
Traditional Application Workloads
Creating	silos	to	analyze	all	data	is	costly	&	inefficient
…lead to costly, complex, siloed, & underutilized
infrastructure and replicated data
New modern scale-out
applications and frameworks …
Low Utilization + Poor Performance = Higher cost
Low Utilization = Higher cost
Batch	Overnight
Financial
Reporting
Counterparty
Credit	Risk
Modeling
Distributed	ETL,	
Sensitivity	
Analysis
Hadoop-based	Sentiment	
Analysis
$$$$
Get the most out of investments already made
Enable the delivery of new capabilities to market faster
than your companies competitors
Be an agent for disruption and innovation for your
company/in your industry
How	does	IT	harness	the	data	explosion	for	competitive	
advantage	vs	managing	the	liability?
How	does	IT.	.	.
The	answer	is	the	Hybrid	Cloud	Strategy	
Architectures	designed	to	meet	your	changing	needs	– enabled	by	a	Software	Defined	Architecture
Security
Flexibility
Rapid	Provisioning	
Visibility
Business	and	application	driven	balance
On-Premises Off-Premises
Traditional IT
DATA IS
your accumulated knowledge…
your intellectual property…
your competitive advantage
What’s	storage	got	to	do	with	it?	
DATA IS
the natural resource of the 21st century
STORAGE IS YOUR BANK
housing securing protecting delivering
DATA
Software	Defined	– your	onramp	to	Hybrid	Cloud
OLTP
Hadoop/
Big	Data
Open	Source
Frameworks
Analytics DevOps
On	/	Off	premises	– Hybrid	Cloud
Workloads
Optimized
Data
Flash Hybrid Tape
Software
Defined
Storage Data	placement	on-demand	&	by	policy
Resource	Management
Protect	investment	in	existing	resources
Storage	Rich	ServersDisk
Storage	“personality”	(block/file/object)	&	data	services
All of IBM SDS can adapt to high performance or high capacity needs by leveraging
appropriate underlying storage media – Flash, NL-SAS, Tape or Cloud Storage
Storage Management and Applications Optimization
Backup/Archive
IBM Spectrum Protect
Analyze & Manage
IBM Spectrum Control
Cloud Management
IBM Storage Insights
Storage Infrastructure Optimized for the Data Underlying a Workload –File, Block or Object
Scale-out File
IBM Spectrum Scale
Scale-out Block
IBM Spectrum Accelerate
Scale-out Object
IBM Cloud Object Storage
Virtualized Block
IBM Spectrum Virtualize
Non-IBM storage
Traditional
IBM storage
High IOPS
All Flash
ServersDisk Cloud
Tape Economics
IBM Spectrum Archive
IBM Spectrum
Copy Data Management
IBM’s	Comprehensive	SDS	offerings
Software,	Appliance	and	as-a-Service
SAN Storage
750TB
850TB
Storage Rich
Servers
200TB
SAN Storage
650TB
evolve
Storage Rich
Servers
250TB
SAN Storage
600TB
Storage Rich
Servers
100TB
950TB
evolve
IBM	Spectrum	Storage	Suite Supports Evolving Use Cases with Ease
Use Case:
Block SAN;
traditional workloads
Use Case:
Block SAN; traditional
Block Servers, VMware
Block SAN; traditional
File/Object; Big Data & Analytics
Next-Gen Recovery
Use Case:
36
Infiniti Red Bull Racing
• Designs and quickly
executes multiple complex,
interdependent simulations
and analysis
• Leverages 20% increase in
performance and
throughput to run more
simulations is less time on
less infrastructure
Cypress Semiconductor
• Eliminated data access
bottlenecks and has
increased performance 10x
using the same hardware
• Continuous data availability
across hardware outages
Caris Life Sciences
• Correlates molecular
data for 65,000 patients and
supporting 7,000 oncologists
worldwide
• Manages nearly a terabyte
of data per patient enabling
precision cancer treatment
Citi
• 100X performance
improvement combined with
on-demand access to
compute power drastically
speeds time to results
• Resources used more
effectively with hardware
utilization increasing from
20% to 80%
Built	on	proven	software-defined	infrastructure
Compute	Clusters	 Global	Storage	Cloud Content	Repository Big	Data	Analytics
Storwize	
V5030F
Storwize	
V7000F
Storwize	V9000 FlashSystem	
A9000
FlashSystem	
A9000R
DeepFlash 150
DeepFlash ESS
DS8880
Entry	/	Mid-Range Mid-Range Virtualizing	the	DC
Cloud	service	
providers
Simplified	management
Flexible	consumption	model
Virtualized,	enterprise-class,	flash-optimized,	modular	storage
Enterprise	class	heterogeneous	data	services	and	selectable	data	reduction
Full	time	data	
reduction
Workloads:	Cloud,	
VDI,	VMware
Large	deployments
Full	time	data	
reduction
Workloads:	Mixed	
and	cloud
Big	Data
High	capacity
High	density
High	End	Server
z/OS
Power	HA
Power	i HA
Enhanced	data	storage	functions,	economics	and	
flexibility	with	sophisticated	virtualization
SVC
IBM	FlashCore™	Technology	Optimized
Extreme performance
Targeting database acceleration &
Spectrum Storage booster
FlashSystem	900	
Application	acceleration
Comprehensive	Flash	solutions
What	difference	can	Flash	make?
§ Reduce power consumption 96%, cooling requirements 95%
and rack space usage 98%
§ Real-time data helps doctors identify signs of illness
§ We help them save lives
§ 150 million cases of product per week
§ 20x more forecasting data processed
§ 97% reduction in processing time
§ We help them keep shelves stocked to match demand
Plenty	of	Fish
§ 500x reduction in latency on 2 billion page views a week
§ 30,000 batch requests a second from each of 30 servers (4ms average
response time at application layer)
§ 2 month ROI for Flash
§ We help people fall in love
IBM	Spectrum	
Storage	Suite
IBM	Spectrum	Protect	
(support	for	IBM	Cloud	
Object	Storage	&	
compression)
Transparent	Cloud	Tiering
(Spectrum	Scale)
Transparent	Cloud	Tiering beta	
(IBM	Spectrum	Scale)
FlashSystem A9000/R	
feat.	New	GUI
IBM	Spectrum	Virtualize	
as	SW	for	x86
IBM	Spectrum	Protect	
High	Speed	Data	Transfer	
Transparent	Cloud	Tiering
(Spectrum	Virtualize)
IBM	Spectrum	Protect	
(AWS	S3	support)
More	and	more	hybrid	each	quarter	(partial	list!)
VersaStack for	
Hybrid	Cloud
New!
Common	Hybrid	Cloud	workloads	
&
Starting	points
on-premises off-premises
Cognitive, Cloud and
Enterprise Apps
Physical / Virtual
Hybrid data
protection
management
Spectrum Protect
replication
1)	Disaster	recovery	and	backup
Amazon
• Protect workloads
• DR in the cloud
Up to 53% savings
Backup	as	a	Service	
IBM	Resiliency	Services	
IBM	Business	Partners
or
Client-managed	
Protect	cloud	workloads
Store	data	in	the	cloud	
Provide	DR	from	the	cloud
2).	New-gen	Applications	(Object	Storage)
on-premises off-premises
Up	to	80%	savings
Traditional	Block	or	File	
Storage
PublicHybridLocal
Speed Space
KDDI	and	Cleversafe	- Carrier	Grade	Reliability
University	of	Chicago	and	Cleversafe	-
Accelerating	Cancer	Research
Hogarth	and	Cleversafe	- World	Class	Collaboration
Shutterfly	and	Cleversafe	- Unlimited	Storage,	Forever
Sky	and	Cleversafe	- Managing	Rapid	Data	Growth
21
TapeFlash Disk Object
& other clouds
Partner-managed
clouds
3)	File	and	object
on-premises off-premises
Transparent
Cloud Tiering
Up to 90% savings
4)	Mission	critical	applications	(block) IBM Spectrum Accelerate
Rapid deployment
5).	End	to	End	Hybrid	Cloud
Day
on-premises off-premises
Flash Disk
& other clouds
CloudCenter
Model,	Benchmark,	Deploy,	Manage
UCS	Director
Application	Centric	Infrastructure	(ACI)
Simultaneously	Modernize	and	Transform
VersaStack	+	CloudCenter
Any	Application.	Any	Data. Anywhere
Day	0	
API	driven	use	cases:
Instant	Recovery
Self-service	Test/Dev	
DevOps
Automated	DR
Day	1+
IBM Spectrum	CDM
Automation
And	
Self	Service
New	!!
IBM	5150	
PC
IBM’s	History	– Managing	“Computing	Era”	Changes
IBM	has	a	rich	history	of	innovation	and	directly	helping	clients	to	the	next	era
…Never	leaving	a	client	behind
...Never	breaking	the	trust	with	its	clients
1889
Herman	Hollerith’s
Tabulating	System
1964
IBM	System	360	
Mainframe
1986
IBM	9370	
Supermini	
Mainframe
1980 20??
IBM	
Watson
DISOSS
IBM	
Distributed	Office	
Support	System
IBM	350	
Disk	Storage	Unit
IBM	726	
Magnetic	
Tape	Recorder
19561952
Are	you	ready	for	the	Cognitive	Era?
Digital disruption/transformation
• Your	ability	to	leverage	the	“institutional	memory”	of	your	organisation
(with	new	data	sources)	for	innovation	and	differentiation	will	shape	your	future	
Data is the new natural resource
• Like	oil	it	needs	refining	before	it’s	economic	value	can	be	realized	(liability	to	asset)
Hybrid Cloud is the platform for delivery of IT services
• Software-defined	infrastructure	is	your	on	ramp	(and	off	ramp)
Software Defined frees you from hardware boundaries
• Infuses	flexibility	&	agility	while	driving	capital	and	operational	costs	down	dramatically
What	organisational capability	could	the	right	technology	partner	unlock	with	you?
Craig McKenna
Director, Cloud & Cognitive Data Solutions
IBM Systems, Asia Pacific
camcken@au1.ibm.com
Thank	you
Terima	kasih

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Modernize storage infrastructure with hybrid cloud & flash