This document discusses the importance of strategy and values in business. It provides examples of how core values have led to success at Southwest Airlines, focusing on values like "Warrior Spirit" and "Servant's Heart." The document also discusses defining purpose, as Procter & Gamble did through committing to "improve the lives of the world's consumers." Finally, it outlines how to create a great workplace through hiring for both skills and values, and ensuring employees understand how their work impacts the company's vision.