Get in touch with mobile 2010

The document discusses mobile business trends in Japan. It notes that Japan has over 108 million mobile subscribers, 96% of whom have 3G networks, and that mobile internet usage is very high, with 85% of Japanese using their mobile networks. Mobile commerce is also highly developed, with 30% of mobile users purchasing goods or services on their phones. The document outlines several popular Japanese mobile applications and services, including LISMO for music, nico nico douga for videos, and GREE and mixi as leading social networks. It concludes that the Japanese are highly loyal to mobile platforms and willing to pay for content and services on their phones.