The 'Adopt an Engineer' initiative aims to connect 500,000 engineering students with mentors to improve their employability and skills, addressing the challenges faced by the large number of unemployable engineering graduates in India. Managed by d4eclub, the program offers various services such as internships and mentorship through a mobile app, seeking participation from industry professionals, sponsors, and media partners. Set to launch in July 2018, the campaign will include events in every city to facilitate these connections and promote better engineering education.