iam-case-study
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IAM Drive and Survive sought to raise awareness of their work and engage more attendees for their free seminars. 3d Marketing Group ran an advertorial on their Fleetpoint newsletter that reached over 15,000 readers. They then implemented an email campaign targeting this audience, generating over 15,000 responses. As a result, IAM Drive and Survive saw leads three times greater than previous campaigns and increased penetration in the fleet market.
iam-case-study
- 1. IAM Drive And Survive Case Study
- 2. About IAM Drive & Survive is a leading occupational driver risk management provider and helps companies reduce on-road incidents, minimise costs and look after their drivers. It is the commercial subsidiary of The Institute of Advanced Motorists (IAM), the UK’s leading independent road safety charity. For over 25 years we have delivered holistic risk management and driver training solutions which help a business to reduce their exposure to driver risk .We are continually investing in the development of new products and services to maintain our position at the forefront of this safety-critical aspect of modern business. The Challenge IAM approached 3d Marketing Group as it wanted to raise awareness of the work it does and to engage with a wider audience to fill up the free seminars. ” 2 “ IAM drive and survive was looking to work with a marketing partner that could enable them to penetrate the fleet market to a greater extent and generate high quality leads. Duncan Pickering Market Development Manager IAM Drive & Survive
- 3. 3 The Solution 3d Marketing Group has the largest fleet database in the UK with over 204,000 telephone researched records. In addition to this 3d Marketing Group runs an online new source, Fleetpoint, which is the definitive sourceof news information and jobs for fleet decision makers. The newsletter goes out to over 100,000 subscribers every week. IAM Drive & Survive ran an advertorial on Fleetpoint - Driven to distraction – How to protect your fleet , this was advice and information on how to protect your fleet this advertorial had a phenomenal effect in reaching the right target audience, over 15,000 unique opens and a click through rate of over 11%. To put this in perspective this advertorial increased business for IAM drive and survive more than any other campaign they had run in the past 12 months. Following on from the Advertorial in Fleetpoint, 3d Marketing Group then devised and implemented an email campaign designed to get people to register for the free seminars that IAM drive and survive would be running. This again resonated with the target audience with over 15,000 people opening the email and 14,000 of those people being unique, again an open rate of 12% for the emails meant that IAM Drive and Survive wwaass able to put on more free courses due to the demand generated by the leads supplied from 3d Marketing Group.
- 4. The Result 3d Marketing provided the marketing support to enable IAM Drive & Survive not only to raise awareness of the work they do but also to fill up their seminars. They are so confident that 3d Marketing Group can hit the target audience they are looking to work with 3d Marketing Group further. 3d Marketing Group enabled IAM Drive & Survive to penetrate further the fleet market and generate specific targeted leads to enrol people on the free seminars 4 From the outset the team at 3d Marketing Group demonstrated an expert “ level of knowledge of the fleet market and accompanying data. In doing so it enabled us to put together a robust and engaging email prospecting campaign. Without doubt the results of the campaign were exceptionally good, with the inbox filling up almost as soon as the campaign had begun. In fact the response times were 3 times greater than the results from other campaigns with the same aim that had previously been run. Such a response is testimony to the thought given by 3d Marketing Group to the high quality business data they maintain for the fleet industry. We are now looking to work with them again on new and increasingly creative digital campaigns Duncan Pickering Market Development Manager IAM Drive & Survive ”
- 5. 4 Summary Challenge ••• Penetrate the fleet market Lead Generation for IAM Drive & Survive Seminars Digital Campaign The Solution •• 3d Marketing Group ran an advertorial in Fleetpoint Email campaign to targeted Audience The result ••• IAM Drive & Survive saw an up lift 3 times greater Over 15,000 people responded to the email campaign IAM Drive and Survive has greater awareness in the marketplace amongst fleet decision makers