SlideShare a Scribd company logo
COMMUNITY DETECTION FROM A
COMPUTATIONAL SOCIAL SCIENCE PERSPECTIVE
Davide Bennato
Università di Catania
dbennato@unict.it
@tecnoetica
LIPARI23/07/2014
DAVIDEBENNATO
LIPARI23/07/2014
DAVIDEBENNATO
LIPARI23/07/2014
DAVIDEBENNATO
COMMUNITY:
(brief) SOCIOLOGICAL HISTORY
LIPARI23/07/2014
DAVIDEBENNATO
• Ferdinand Tönnies: Gemeinschaft und Gesellschaft (1887)
 Community: groupings based on feelings of togetherness and on
mutual bonds
 Society: groups that are sustained by it being instrumental for their
members' individual aims and goals
LIPARI23/07/2014
DAVIDEBENNATO
• Georg Simmel: Sociability (1908)
 All the forms of association by which a mere sum of separate
individuals are made into a “society” (Ritzer)
 Social geometry: dyad (relation between two entities), triad (relation
between three entities)
 Circles: social structure surrounding people based on a special
interest
David Armano: https://www.flickr.com/photos/7855449@N02/2779601063
LIPARI23/07/2014
DAVIDEBENNATO
http://www.lsu.edu/faculty/fweil/SimmelCircles.htm
LIPARI23/07/2014
DAVIDEBENNATO
I thus designate sociability as the play-form of sociation. Its relation to content-
determined, concrete sociation is similar to that of the work of art to reality. [...]
Sociability has no objective purpose, no content, no extrinsic results, it entirely
depends on the personalities among whom it occurs. Its aim is nothing but the
success of the sociable moment and, at most, a memory of it.
Hence the conditions and results of the process of sociability are exclusively the
persons who find themselves at a social gathering. (G. Simmel, 1908)
I thus designate sociability as the play-form of sociation. Its relation to content-
determined, concrete sociation is similar to that of the work of art to reality. [...]
Sociability has no objective purpose, no content, no extrinsic results, it entirely
depends on the personalities among whom it occurs. Its aim is nothing but the
success of the sociable moment and, at most, a memory of it.
Hence the conditions and results of the process of sociability are exclusively the
persons who find themselves at a social gathering. (G. Simmel, 1908)
LIPARI23/07/2014
DAVIDEBENNATO
• Barry Wellman: Networked individualism (2002)
 A community is a network of relationship
 «in practice, societies and people’s lives are often mixtures of groups
and networks»
Mark Lombardi: http://modcult.org/image/1976
LIPARI23/07/2014
DAVIDEBENNATO
LIPARI23/07/2014
DAVIDEBENNATO
• Little boxes (Wellman 2002)
Pre-industrial social relationships were based on itinerant bands, agrarian villages, trading
towns, and urban neighborhoods. People walked door-to-door to visit each other in
spatially compact and densely-knit milieus. If most settlements or neighborhoods
contained less than a thousand people, then almost everybody would know each other.
Communities were bounded, so that most relationships happened within their gates rather
than across them. Much interaction stayed within neighborhoods, even in big cities and
trading towns. When people visited someone, most neighbors knew who was going to see
whom and what their interaction was about. Contact was essentially between households,
with the awareness, sanction and control of the settlement.
LIPARI23/07/2014
DAVIDEBENNATO
• Glocalized networks (Wellman 2002)
If “community” is defined socially rather than spatially, then it is clear that contemporary
communities rarely are limited to neighborhoods. They are communities of shared interest
rather than communities of shared kinship or locality. People usually obtain support,
companionship, information and a sense of belonging from those who do not live within the
same neighborhood or even within the same metropolitan area. Many people’s work
involves contact with shifting sets of people in other units, workplaces, and even other
organizations. People maintain these ties through phoning, emailing, writing, driving,
railroading, transiting, and flying
LIPARI23/07/2014
DAVIDEBENNATO
• Networked Individualism (Wellman 2002)
We are now experiencing another transition, from place-to-place to person-to-person
connectivity. Moving around with a mobile phone, pager, or wireless Internet makes
people less dependent on place. Because connections are to people and not to places, the
technology affords shifting of work and community ties from linking people-in-places to
linking people wherever they are. It is I-alone that is reachable wherever I am: at a house,
hotel, office, freeway or mall. The person has become the portal […] The shift to a
personalized, wireless world affords networked individualism, with each person switching
between ties and networks. People remain connected, but as individuals rather than being
rooted in the home bases of work unit and household. Individuals switch rapidly between
their social networks. Each person separately operates his networks to obtain information,
collaboration, orders, support, sociability, and a sense of belonging
LIPARI23/07/2014
DAVIDEBENNATO
COMMUNITY:
SOCIOLOGICAL PROPERTIES
LIPARI23/07/2014
DAVIDEBENNATO
• People
 Little number
 Large number
https://www.flickr.com/photos/jbid-post/6555965015/
LIPARI23/07/2014
DAVIDEBENNATO
• Relationship
 Strong: stable, everyday
 Weak: unstable, seldom
https://www.flickr.com/photos/bunnyrel/8290653345/
LIPARI23/07/2014
DAVIDEBENNATO
• Social semantic
 Content based: e.g. Football fans
 Project based: e.g. activists
 Relationship based: e.g. friendship, brotherhood
https://www.flickr.com/photos/paulisson_miura/14265444730/
LIPARI23/07/2014
DAVIDEBENNATO
• Time
 Permanent: e.g. family ties
 Temporary: e.g. media audience
https://www.flickr.com/photos/adamendoza/3150313038/
LIPARI23/07/2014
DAVIDEBENNATO
• Place
 Physical: e.g. neighbourood
 Digital: e.g. social network connections
 Blurred: e.g. earthquake tweets
https://www.flickr.com/photos/sierragoddess/5435989568/
LIPARI23/07/2014
DAVIDEBENNATO
COMMUNITY:
SOCIO-COMPUTATIONAL PROPERTIES
LIPARI23/07/2014
DAVIDEBENNATO
• Concept: Modularity
 “It’s a formalization of the idea that communities should contain
many connection within and few outside of the group”(Jürgens 2014)
LIPARI23/07/2014
DAVIDEBENNATO
• Concept: Clique
 “A clique is a subset of points in which every possibile pair of points
is directly connected by a line and the clique is not contained in any
other clique” (Scott 2000)
LIPARI23/07/2014
DAVIDEBENNATO
• Algorithm: Girvan and Newman (Jürgens 2014)
 “It’s based on “betweenness centrality”: how many shortest paths
across the network lead through one link”
 “One by one the links through which the most short connections lead
are removed”
http://www.chinaz.com/web/2012/1224/286875_2.shtml
LIPARI23/07/2014
DAVIDEBENNATO
https://ultrabpm.wordpress.com/2013/03/25/social-network-analysis-part-two/
LIPARI23/07/2014
DAVIDEBENNATO
• Algorithm: clique percolation (Jürgens 2014)
 “Networks can be said to have choke points that separate two well
connected areas from each other.”
 “CP finds cliques where every node is connected to every other node
and “moves” them across the network until they reach a choke point”
 “As the algorithm increases the size of cliques fewer and fewer
communities exist”
http://journals.aps.org/prl/abstract/10.1103/PhysRevLett.94.160202
LIPARI23/07/2014
DAVIDEBENNATO
http://horicky.blogspot.it/2012/11/detecting-communities-in-social-graph.html
LIPARI23/07/2014
DAVIDEBENNATO
COMMUNITY: CASE STUDY
LIPARI23/07/2014
DAVIDEBENNATO
http://adequatebird.com/2010/05/03/the-political-blogosphere-and-the-2004-u-s-election-divided-they-blog/
Political blogosfere (Adamic, Glance 2005)
LIPARI23/07/2014
DAVIDEBENNATO
http://inmaps.linkedinlabs.com/
LIPARI23/07/2014
DAVIDEBENNATO
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
LIPARI23/07/2014
DAVIDEBENNATO
LIPARI23/07/2014
DAVIDEBENNATO
Mapping Twitter Topic Networks (Pew Research Center 2014)
LIPARI23/07/2014
DAVIDEBENNATO
Majoral candidates in Catania (Bennato, Miceli 2013 )
LIPARI23/07/2014
DAVIDEBENNATO
Resignation Benedict XVI (Bennato, Miceli 2013 )
LIPARI23/07/2014
DAVIDEBENNATO
Festival of Saint Agatha in Catania (Bennato, Miceli 2013 )
LIPARI23/07/2014
DAVIDEBENNATO
• Mentionmapp http://mentionmapp.com/
 Research strategy: networking
 Metrics: followers, hashtags
LIPARI23/07/2014
DAVIDEBENNATO
• Analyzing relationship (SNA approach)
 NodeXL: http://nodexl.codeplex.com/
 Gephi: https://gephi.org/
LIPARI23/07/2014
DAVIDEBENNATO
LIPARI23/07/2014
DAVIDEBENNATO
• Bigliography
 Adamic, L., Glance, N., 2005, The Political Blogosphere and the
2004 U.S. Election: Divided They Blog, LinkKDD '05 Proceedings of
the 3rd international workshop on Link discovery, pp.36-43
 Jürgens, P., 2014, Communities of Communication: Making Sense of
the “Social” in social Media, in Bredl, K., Hünninger, J., Jensen, J. L.,
(Eds.), Methods for analyzing Social Media, Routledge, London,
pp.45-62.
 Scott, J., 2000, Social Network Analysis, Sage, London.
 Wellman, B., 2002, Little Boxes, Glocalization, and Networked
Individualism, in M. Tanabe, P. van den Besselaar, T. Ishida (Eds.),
Digital Cities, Springer-Verlag, Berlin.
 Welser H. T. , Smith M., Fisher D., Gleave E., 2008, Distilling digital
traces: Computational social science approaches to Studying the
Internet, in Fielding N., Lee M. L., Blank G., The SAGE Handbook of
online research methods, SAGE, London, pp.116-140.
LIPARI23/07/2014
DAVIDEBENNATO
• Davide Bennato is professor of Sociology of culture
and communication and Sociology of digital media
at the Department of Humanistic Sciences at the
University of Catania.
• He was professor for different italian universities:
Roma “La Sapienza”, LUISS, Università di Siena,
Università del Molise.
• He is one of the founding members and vice-
president (2005-08) of STS-Italia (Science and
Technology Studies Italian Association). He is
member of the board of Bench s.r.l., a University of
Catania spin off in social and marketing researches.
• His research topics are: technological cultures,
digital content consumptions, social media
interpersonal relationship.
• His studies are based on computational social
science, a computer based approach on social
relationship and cultural modelling, using social
analytics techniques.
• Books: Le metafore del computer. La costruzione
sociale dell’informatica (Meltemi, 2002) e Sociologia
dei media digitali (Laterza, 2011).
• Books chapters: 2014a, The Open Laboratory:
Limits and Possibilities of Using Facebook, Twitter,
and YouTube as a Research Data Source, (con F.
Giglietto, L. Rossi, in Bredl et al, eds, Methods for
analyzing Social media, Routledge, New York),
2014b, Smart City, Smart Data. L’uso dei dati alla
ricerca di una città sostenibile, in “Lettera
Internazionale”, n.118, pp. 40-43, 2014c, Etica dei
Big data. Le conseguenze sociali della raccolta
massiva di informazioni, in “Studi culturali”, n.1,
pp.86-92, forthcoming, La dataveglianza di massa.
Conseguenze etiche e relazionali delle scelte
tecnologiche di Facebook, in Greco G., a cura,
Pubbliche intimità. L’affettivo quotidiano nei siti di
social network, Franco Angeli, Milano, pp.107-118.
LIPARI23/07/2014
DAVIDEBENNATO
• Davide Bennato
 Sociologia dei media digitali, Laterza, Roma-Bari, 2011
• Millions of people consult and interact with each other through the
use of internet. Each in its own way, participate in the networking
of news, but also to the transformation of these tools of
communication and socialization. Blogs, wikis, social networks are
- above all - tools of social relationship. The participative web then
obliges a profound rethinking of the classical concepts of the
sociology of communication.
• Davide Bennato offers a detailed analysis of the different tools and
platforms well known to the public, from Facebook to Youtube, and
examines the ethical and social consequences of the use of new
technologies.
• The book on internet
 website
 http://www.sociologiadeimediadigitali.it
 Facebook fanpage
 http://www.facebook.com/sociologiadeimedi
adigitali
 Twitter
 http://twitter.com/mediadigitali
LIPARI23/07/2014
DAVIDEBENNATO
Socialmedia
http://twitter.com/tecnoetica
http://www.facebook.com/davide.bennato
http://www.linkedin.com/in/davidebennato
http://www.youtube.com/tecnoetica
http://pinterest.com/davidebennato/
Skype
davide.bennato
Blog
www.tecnoetica.it
www.processiculturali.it
www.sociologiadeimediadigitali.it

More Related Content

PDF
A sociological approach to digital traces
PDF
Big data for a new sociability
PDF
Social media data for Social science research
PPTX
Social network
PDF
Connective action mundoyang_2013_june
PPTX
Towards Distributed Citizen Participation: Lessons from WikiLeaks and the Qu...
PPTX
Learning in, with and for the Social Web
PPTX
Symsys201 Introduction - 2017
A sociological approach to digital traces
Big data for a new sociability
Social media data for Social science research
Social network
Connective action mundoyang_2013_june
Towards Distributed Citizen Participation: Lessons from WikiLeaks and the Qu...
Learning in, with and for the Social Web
Symsys201 Introduction - 2017

What's hot (19)

PPT
Social Media Presentation
PPTX
Datactic, Data with Tactics
PPTX
Acsm jakob linaa jensen social media and the siloization of the public sphere
PDF
Synthesising NGOs' use of Social Media in the Context of Development
PPTX
Online social movements and networked activism. Trends around research
PPTX
Assignment #10 (p2): Group coursework presentation of research
PPTX
Assignment 10 group coursework presentation of research draft 2 part 1.5
PPTX
Says-us and GNUnion at #DL14 Ney York 14 Nov 2014 A Status Update
PPTX
Blogs as a challenge to traditional media
PPT
Cibermedios, filtros sociales y Agenda Setting
PPT
Participatory surveillance and privacy negotiation in social media
PDF
Business Social Networking - part 1: cultural and historical perspective #BSN...
PPTX
David gauntlett andrew keen
PPT
New media activism presentation
PPT
Pervasive sociality through social objects
PPT
Hyper Island Asta
PPT
E diasporas atlasnovember2010
ODP
Social Innovation Hacktivism
PDF
An Epistemological Experiment: Issue Mapping, Data Journalism and the Public ...
Social Media Presentation
Datactic, Data with Tactics
Acsm jakob linaa jensen social media and the siloization of the public sphere
Synthesising NGOs' use of Social Media in the Context of Development
Online social movements and networked activism. Trends around research
Assignment #10 (p2): Group coursework presentation of research
Assignment 10 group coursework presentation of research draft 2 part 1.5
Says-us and GNUnion at #DL14 Ney York 14 Nov 2014 A Status Update
Blogs as a challenge to traditional media
Cibermedios, filtros sociales y Agenda Setting
Participatory surveillance and privacy negotiation in social media
Business Social Networking - part 1: cultural and historical perspective #BSN...
David gauntlett andrew keen
New media activism presentation
Pervasive sociality through social objects
Hyper Island Asta
E diasporas atlasnovember2010
Social Innovation Hacktivism
An Epistemological Experiment: Issue Mapping, Data Journalism and the Public ...
Ad

Similar to Community detection from a computational social science perspective (20)

PPTX
Designing Social
PPTX
Lecture 5 Identity Networks, Community 2018
PDF
Autobiography, Mobile Social Life-Logging and the Transition from Ephemeral t...
PPT
Designing the Social Web (for Web2.0 expo)
PPTX
On relational sociology
PPT
Internet and Society: Community 2009
PPTX
Designing Social
PPTX
20111123 mwa2011-marc smith
PPTX
20110128 connected action-node xl-sea of connections
PPT
2010 june - personal democracy forum - marc smith - mapping political socia...
PDF
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...
PPTX
2010-November-8-NIA - Smart Society and Civic Culture - Marc Smith
PPTX
20121001 pawcon 2012-marc smith - mapping collections of connections in socia...
PPT
Citizen speak out: public e-Engagement experience of Slovakia
PPTX
20120301 strata-marc smith-mapping social media networks with no coding using...
PDF
How Important Social Graphs are for DTN Routing
PPTX
2013 passbac-marc smith-node xl-sna-social media-formatted
PPT
Chapter5 groupsnetworks-120925135248-phpapp01
PPTX
20110719 social media research foundation-charting collections of connections
PPTX
2010 sept - mobile web africa - marc smith - says who - mapping social medi...
Designing Social
Lecture 5 Identity Networks, Community 2018
Autobiography, Mobile Social Life-Logging and the Transition from Ephemeral t...
Designing the Social Web (for Web2.0 expo)
On relational sociology
Internet and Society: Community 2009
Designing Social
20111123 mwa2011-marc smith
20110128 connected action-node xl-sea of connections
2010 june - personal democracy forum - marc smith - mapping political socia...
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...
2010-November-8-NIA - Smart Society and Civic Culture - Marc Smith
20121001 pawcon 2012-marc smith - mapping collections of connections in socia...
Citizen speak out: public e-Engagement experience of Slovakia
20120301 strata-marc smith-mapping social media networks with no coding using...
How Important Social Graphs are for DTN Routing
2013 passbac-marc smith-node xl-sna-social media-formatted
Chapter5 groupsnetworks-120925135248-phpapp01
20110719 social media research foundation-charting collections of connections
2010 sept - mobile web africa - marc smith - says who - mapping social medi...
Ad

More from Davide Bennato (20)

PDF
Pluralismo dell'informazione e crisi di fiducia nei media
PDF
TEDx Vittoria: Il coraggio di vivere nel 21 secolo
PDF
Dizionario mediologico della guerra in Ucraina
PDF
From Research to Investigation. Digital Traces and their Use in Data Journali...
PDF
La società digitale e i suoi frammenti
PDF
Davide Bennato: guida alla tesi di laurea
PDF
The Walking Dead: un caso di cultura convergente zombie
PDF
Sociologia dell'odio digitale e dello hate speech
PDF
I Social media come lente per analizzare i processi sociali: il caso mafia ca...
PDF
Diffondere la ricerca con i social media
PDF
SCIENCE 2.0 Scientific research in the time of social media
PDF
Comunicare la ricerca con i social media
PDF
Vedere dati: infografica e data visualization nell'epoca dei social media
PDF
La società dei media digitali fra continuita e cambiamento
PDF
Il web è DAVVERO democratico?
PDF
Social media e startup
PDF
La scienza dei non scienziati La citizen science come modello culturale
PDF
Le strategie dei think tank italiani per influenzare l'opinione pubblica online
PDF
Piccinno: contraffazione e commercio dei farmaci via internet
PDF
Truzzi: farmaci on-line opportunita o rischi
Pluralismo dell'informazione e crisi di fiducia nei media
TEDx Vittoria: Il coraggio di vivere nel 21 secolo
Dizionario mediologico della guerra in Ucraina
From Research to Investigation. Digital Traces and their Use in Data Journali...
La società digitale e i suoi frammenti
Davide Bennato: guida alla tesi di laurea
The Walking Dead: un caso di cultura convergente zombie
Sociologia dell'odio digitale e dello hate speech
I Social media come lente per analizzare i processi sociali: il caso mafia ca...
Diffondere la ricerca con i social media
SCIENCE 2.0 Scientific research in the time of social media
Comunicare la ricerca con i social media
Vedere dati: infografica e data visualization nell'epoca dei social media
La società dei media digitali fra continuita e cambiamento
Il web è DAVVERO democratico?
Social media e startup
La scienza dei non scienziati La citizen science come modello culturale
Le strategie dei think tank italiani per influenzare l'opinione pubblica online
Piccinno: contraffazione e commercio dei farmaci via internet
Truzzi: farmaci on-line opportunita o rischi

Recently uploaded (20)

PPTX
ALIMENTARY AND BILIARY CONDITIONS 3-1.pptx
PDF
Galatica Smart Energy Infrastructure Startup Pitch Deck
PDF
.pdf is not working space design for the following data for the following dat...
PPTX
Introduction to machine learning and Linear Models
PPTX
Computer network topology notes for revision
PPTX
Market Analysis -202507- Wind-Solar+Hybrid+Street+Lights+for+the+North+Amer...
PPT
Reliability_Chapter_ presentation 1221.5784
PPTX
Introduction to Knowledge Engineering Part 1
PPT
ISS -ESG Data flows What is ESG and HowHow
PPTX
IBA_Chapter_11_Slides_Final_Accessible.pptx
PPTX
Introduction-to-Cloud-ComputingFinal.pptx
PPTX
Database Infoormation System (DBIS).pptx
PDF
Lecture1 pattern recognition............
PDF
annual-report-2024-2025 original latest.
PPT
Miokarditis (Inflamasi pada Otot Jantung)
PPTX
The THESIS FINAL-DEFENSE-PRESENTATION.pptx
PDF
22.Patil - Early prediction of Alzheimer’s disease using convolutional neural...
PDF
[EN] Industrial Machine Downtime Prediction
PPTX
Acceptance and paychological effects of mandatory extra coach I classes.pptx
ALIMENTARY AND BILIARY CONDITIONS 3-1.pptx
Galatica Smart Energy Infrastructure Startup Pitch Deck
.pdf is not working space design for the following data for the following dat...
Introduction to machine learning and Linear Models
Computer network topology notes for revision
Market Analysis -202507- Wind-Solar+Hybrid+Street+Lights+for+the+North+Amer...
Reliability_Chapter_ presentation 1221.5784
Introduction to Knowledge Engineering Part 1
ISS -ESG Data flows What is ESG and HowHow
IBA_Chapter_11_Slides_Final_Accessible.pptx
Introduction-to-Cloud-ComputingFinal.pptx
Database Infoormation System (DBIS).pptx
Lecture1 pattern recognition............
annual-report-2024-2025 original latest.
Miokarditis (Inflamasi pada Otot Jantung)
The THESIS FINAL-DEFENSE-PRESENTATION.pptx
22.Patil - Early prediction of Alzheimer’s disease using convolutional neural...
[EN] Industrial Machine Downtime Prediction
Acceptance and paychological effects of mandatory extra coach I classes.pptx

Community detection from a computational social science perspective