How to Use HubSpot to Learn More About Your Customers
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The document outlines how to use HubSpot tools to better understand and engage with customers, emphasizing reporting, social media, email, list segmentation, and inbound marketing campaigns. Key strategies include analyzing performance metrics across channels, monitoring social media interactions, testing email content, and segmenting lists based on customer behavior. Ultimately, creating customer-centric campaigns is highlighted as a powerful way to enhance engagement and learn more about customer preferences.
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How to Use HubSpot to Learn More About Your Customers
- 1. How to Use HubSpot to Learn More About Your Customers Kristina Volovich, HubSpot
- 4. So, how do we use HubSpot to delight our customers and prospects?
- 5. Key Tools to Use: • Reporting • Social Media • Email • Lists • Campaigns
- 6. 1. Reporting
- 7. Reporting is more powerful than you think
- 9. Metrics broken down by channel
- 10. Carefully watch top performing blog posts and emails
- 11. 2. Social Media
- 12. Social Media use can reveal customer behavior
- 13. Monitor which channels drive the most customers
- 14. Pair Advertising with Inbound to Target Customers
- 15. Find out who responds well to targeted advertising
- 16. 3. Email
- 17. There are over 205 billion emails sent and received each day
- 18. Email metrics show how your customers are responding to your marketing efforts
- 19. Figure out what customers like by testing CTAs, copy, formatting and tone
- 20. Go one step beyond CTR -- what customers are clicking on?
- 21. 4. Lists
- 22. Great list segmentation is key to success
- 23. Ways to learn what your customers like & dislike: • Content read (blog posts, ebooks) • Pages they visit (landing pages, website pages) • Emails they open and click on • Events they register for • Social Media channels they use • Survey they filled out • Webinar they attended
- 24. 5. Campaigns
- 25. Inbound Marketing is all about creating valuable and relevant content Content
- 26. When is the last time you ran a customer centric campaign?
- 27. Running a content campaign for your customers is the ultimate way to learn how they engage
- 28. QUESTIONS?
- 29. THANK YOU!