contextual fmp powerpoint.pptx
- 2. Initial Reaction • My very first thoughts of the FMP, I knew I wanted to make a magazine, but I wasn’t sure of what topic it was going to be on. In the past I have made fashion and music magazines, so I wanted to make one on something else. In the past when I made my own clothing brand, I had a lot of fun making the project so I decided that I could combine making my own brand again and advertise that through the use of magazines, posters, a product video and a website.
- 3. Mind Map
- 4. Mood Board
- 5. Mood Board Analysis • In my mood board I have collected multiple images that you would see inside a beauty magazine such as different beauty products. Examples of these products include makeup, perfume, skin care products and clothing shops. The colour scheme shown in my mood board follows a certain theme which is a pastel tone of colours which I want to maintain when I make my final project.
- 6. Inspiration SKKN- By Kim Kardashian Minimalistic colours, eye catching- kept to a theme of neutral tones of beige and grey. Kim has owned multiple businesses over the years which are: • Dash Boutique- a clothing and accessory chain founded in 2006 by the Kardashian Sisters. As of 2016, Dash had three locations in the United States, all closed down after 11 years of operating. • SKIMS- Kim originally launched this brand as Kimono, but later changed it to SKIMS. The business has made a huge success and was valued at $3.2 billion in 2022. The brand was launched in 2019. SKIMS first made its mark in loungewear but has grown to include shapewear and swimming suits. • KKW Beauty- KKW beauty is one of her most successful business to date which was launched in 2017. By 2020, the brand was valued at $1 billion, however Kim revealed that she would be rebranding KKW Beauty. • KKW Fragrance- Also in 2017, Kim debuted her perfume line, which is considered an extension of KKW beauty. Like the beauty brand, it was announced the fragrance collection would be going through a revamp. In 2022, the brand revealed that it was shutting down for good and they would be relaunching fragrance in the future under a new name. • SKKN by Kim- After announcing the revamp of her beauty and fragrance lines, the reality star came out with SKNN by Kim. The brand initially came out with a skincare collection. It's widely suspected that Kim will relaunch her beauty and fragrances lines under SKNN sometime in the future. 9 products including a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops, and night oil. Kim Kardashian has defined her work ethic as her biggest asset and the desire to prove people wrong. Meet SKKN BY KIM: Kim Kardashian's New Skincare Line (byrdie.com) From the research I have done on Kim's businesses there is multiple ones that has shut down or been rebranded and this shows that she doesn’t give up on something if it fails and always pushes herself, so it becomes successful. Kim wanted to stick with her original theory of when she launches a new brand and stick to launching 8 or 9 products.
- 7. Inspiration Allure- Beauty Magazine Allure is an American women's magazine focused on beauty, published by Condé Nast in New York City. It was founded by Linda Wells in 1991 who then got replaced by Michelle Lee in 2015. Target Audience 32.69% 67.31% The largest age group of visitors are 25-34 year olds. Linda Wells believes beauty was such an important part of identity. It's an area of tension and unhappiness and inadequacy, and all those emotions that are wrapped up in beauty. ALLURE means to entice by charm or attraction which fits perfectly for a beauty magazine name. Michelle Lee speaks about the beauty industry, diversity, women's issues, and technology at various conferences, such as South by Southwest, CES, Colorcom, and Advertising Week, and appears regularly on TV for outlets including the NBC's TODAY Show, Good Morning America, VH1, MTV, CNN and MSNBC. Since assuming the role of editor in chief in 2015, she has been committed to championing diversity and expanding the definition of beauty. She believes that diversity and inclusion is really important and its beyond than just making people feel good about themselves. When she first started allure, she got people to understand that "Allure" wasn’t just a media brand and are truly a brand- her objective was to turn allure from a magazine into a brand. 3 values/causes that Michelle Lee abides by outside of working on "Allure". • Respect and trust • Diversity efforts • Apex for Youth- Asian-American organization Role of the magazine Allure is part of the beauty world, and the beauty world is the only growing sectors of the world right now which is similar for print too as there is such an interest in beauty which means it has been able to grow and be stable. • Long reads • Investigative journalism • Reporting • Big photography • Cover
- 8. Inspiration • Annie Leibovitz is an American photographer who is best known for her portraits particularly celebrities which often feature subjects in intimate settings and poses. Annie was behind most of Rolling Stone covers, her polaroid photo of John Lennon and Yoko Ono is considered one of the most famous. In her work Annie, tries to emulate natural light as much as possible, she uses ambient light and adds a small key light on her subject usually in the direction the natural light source is coming from. Her work is known to be called “iconic” and presents “one life”. •Some of the beliefs that have influenced Annie Leibovitz include her belief in the power of photography, her belief in the importance of creativity, and her belief in the power of storytelling. Annie Leibovitz’s beliefs have also been influenced by her experiences as a photographer and her circumstances. These pictures here are some of Annies best known work.
- 9. Inspiration 4 stages of brand development • Determine target audience- who is most likely to buy the product. Age, gender, location and income. • Position product and business-gather as much information as you can about your company’s direct competition, such as details about their products, prices and markets, as well as their marketing strategies. • Define your company’s personality- think the company is a person, for example you would describe what this person looks like and how they act. Also associate your product or company with any images. • Choose a logo and slogan- A logo conveys the image and personality of a brand. You will need to think about font, colour, logo size, iconography and general design. A slogan is a short, catchy phrase that you can employ during marketing campaigns to give your brand an extra edge. It’s not a permanent feature of your brand, so you can adjust and change it for new marketing campaigns. • The goal of this brand was to elaborate a packaging design with a certain flair for simplicity and elegance. • Cruelty free • Took two and a half years to perfect their brand • Co- Founders- Emily Doyle and Mei Kwok Skincare niches •Luxury skincare: Indulgent products and treatments made with high-quality ingredients. You might produce dermatologically tested solutions designed for people with a higher budget, like face masks with their own gold flakes. •Specialist treatment: These products are meant to treat a specific skincare issue, like dry skin or acne. You could produce sunscreen for people with hypersensitive skin or serums for people with oily skin. •Socially conscious skincare: Skincare designed with natural, conscious products is particularly appealing to today’s audience. Choose a vegan line or a solution that never tests on animals to attract an eco-friendlier audience. Skincare is a huge industry which varies from different products such as sunscreen, moisturiser, cleanser, sculpting cream, makeup and other products. Product shots: • Perfect lighting • No such thing as too much makeup products in a shot • Style- consistent throughout the entire session
- 10. Inspiration Target audience- 39.95% male and 60.05% female. Largest age group of visitors are 25- 35 year olds. Goals and objectives for this brand- Restore and maintain skin barriers for all through efficacy, safety, compliance and accessibility. They advertise their products through digital, print and national tv. They have spent over $100 million over the year just for advertising. VIDEO TV PRINT the real appeal of Cerave lies in its simplicity. The brand is best known for its facial cleansers, there's now several foaming, creamy and clarifying iterations and its no-frills moisturisers for face and body. Different styles of CeraVe Product Shots Advertisement
- 11. Inspiration From 1976 when The Body Shop® founder Anita Roddick opened the first store to where we are now, we’re as passionate as ever. Learn about our brand story here. The body shop started in Brighton, England in 1976 where it began with the founder Dame Anita Roddick. Quotes from Anita Roddick • “Business shapes the world. It is capable of changing society in almost any way you can imagine.” • “Social and environmental dimensions are woven into the fabric of the company itself. They are neither first not last among our objectives, but an ongoing part of everything we do.” • “Beauty is an outward expression of everything you like about yourself. • I think all business practices would improve immeasurably if they were guided by ‘feminine’ principles.” Anitas passion for the planet and campaigning for causes, the body shop was always more than just a beauty brand. The products was never tested on animals and didn’t exploit anyone in making them. They worked fairly with farmers and suppliers and helped communities thrive. Today, there are more brands following in their footsteps. Anita believed that beauty was a person's source of joy, comfort and self-esteem. It was what you liked about yourself, and what made you feel good. Her beauty products, she believed, were more about a daily ritual of self-love instead of the false promising of slimming and anti-ageing that the industry pedalled. Anita was an activist at heart. Its what gave the body shop a unique purpose and social change. She built the brand on empowering women and girls with every product and business decision striving for equality and creating opportunities for women. Foundations of the brand • Feminine • Inclusivity • Collaboration • Compassion
- 12. Inspiration Lush was founded in 1995 by six co-founders. Mark Constantine- key driving force behind the business for 25 years and also works as part of the product development team creating hair, skincare and body creams as well as decadent lush spa treatments. Some of marks beliefs is that lush is based to create fresh, innovate and anarchic cosmetic products. Lush being against animal testing is one example of how his beliefs have changed the cosmetics industry. Mark highlighted how much waste was the average British citizen goes through in a lifetime- this is why the majority of Lush's products are designed to be solid and be sold without packaging. Mo Constantine- Product inventor, manufacturing director, and the mastermind behind the bath bomb and shampoo bar. She started to specialize in inventing in solid, unpreserved and unpackaged products. Rowena Bird- works in the buying team, a new customer service team and mystery shopping, sit on the board, help create windows, involved in ethical/environmental meetings, Black lives matter meetings, invent products and many more. She has a passion for the success of her partners and has an opinion on pretty much everything lush related. Rowenna supported the business in anyway she could- mixing henna, typing invoices, washing hair. Being adaptable was one of her many key skills. This attitude to work has she has embraced many opportunities including, the launch of a makeup brand, opening key shops for Lush, visiting partner markets, and creating business direction. Helen Ambrosen- Helen enjoys exploiting the link between food and cosmetics. She is responsible for the company's highly innovative range of ultra fresh products, which are made daily. • Good value for money • Regular customers • Consumption of unneeded product falls and money is no longer wasted 67% ingredients sourced directly From 2015 to 2017, lush's purchase of parabens has dropped from 11.7 tonnes annually to 7.7 tonnes, even though our sales have increased in the same time period.
- 13. Why I'm making this project • For my FMP, I have decided to make my own skincare brand and advertise it through different media ways. This will include a magazine, a video of the products, promote it on social media- making an Instagram account for it and a website. I wanted to do this as my project as marketing is social media related and I enjoy social media and want to do something marketing related in the future. It also includes photography as I will be getting product shots to include in my FMP and In my spare time, I like to take pictures, whether this be of sunsets, pictures of me and my friends, food and many other things. I also wanted to make a website for my brand as I have never done that before, and I think it would be interesting for me to learn how to do.
- 14. Hopes for the FMP • For my FMP I am hoping that I enjoy making this magazine, like I did with the rest of them, and I am also hoping that I can learn more on the topic and influence others on how important it is to take care of yourself regarding skin and well being. For grade wise I am hoping to achieve a merit so that I can pursue this in the future and make many more magazines and hopefully one day be a magazine editor or even make my own brand that will feature in a magazine. I have always dreamed of doing something along the lines of being a magazine editor or just working in the print industry itself so hopefully my FMP project will push me to make the best magazine I can.
- 15. Strengths • I have previously made up magazines/ fanzines on music and film. Therefore, I have valuable experience before making this beauty brand. This also makes me familiar with the software that I will use to complete this project and also with the contents and style of the magazine. • Before I created my own brand of clothing. This will be useful as I am wanting to make my own brand of beauty products. This will make it easier for me to promote the products as I have done this before.
- 16. Limitations • A limitation when promoting my beauty magazine and products is the fact that I have a lower following compared to other brands such as the magazine Vouge and Kim Kardashians brands such as SKIMS, SKKN etc. This will affect brand awareness and will make promotion more difficult. • Another limitation is camera accessibility as I only have my phone camera which has a good quality camera but is not good enough for a professional magazine which is what I'm aiming for. • I am hoping to create a website for my product which I have not previously done so this could hinder my ability to create a high quality website. This also could be time consuming as I will have to research how to make a functioning website and what I will have to include within it.
- 17. Potential Research Activities • Research around general beauty and health • Website creation and what they need to contain • Methods of promotion- social media, posters • Brands that have influenced me/that I respect • Existing magazines and layouts • Branding, adverts, magazine articles, reviews, product shots, social media stuff