MARKETING QUESTIONERE
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This document is a marketing questionnaire for AL Muqarram Industry that aims to help the company evaluate its current marketing efforts and identify areas for improvement. It covers topics such as mission/vision, branding, marketing plan, target audience, traditional marketing methods, online marketing, and social media. The questionnaire contains questions in each area to gauge AL Muqarram Industry's existing strategies and gather feedback on additional support that may be needed. It appears the goal is to develop a comprehensive marketing plan by having the company complete this extensive questionnaire.
MARKETING QUESTIONERE
- 1. The Marketing Questionnaire 2016 This questionnaire has been created to help you see what else you can do to promote your business in these competitive times. It will take you about 25 minutes to ll out, depending on how much you know about marketing and AL Muqarram Industry. ® Professional Adhesives, Sealants, Tapes & Aerosol Spray Paints AL- MUQARRAM INDUSTRY
- 4. Marketing Plan : Traditional Marketing : Online Marketing 3. Is your branding consistent? Do all your marketing materials, such as brochures, letterhead, business cards, ads, and website have the same look, feel, and logos? If no, how can we help? 4. Do all your marketing materials have your website address(es) and Social Media (like FaceBook or LinkedIn) names on them? If no, how can we help? YES NO YES NO AMI Credit Controller INDUSTRYAL- MUQARRAM Al Muqarram Insulation Materials Industry L.L.C. Tel. : +971 6 5353796 Fax : + 971 6 5353964 P.O. Box: 24756, Sharjah United Arab Emirates E-mail : Ami@muqarram.com www.muqarram.com ISO 14001 BAS ® Professional Adhesives, Sealants, Tapes & Aerosol Spray Paints Mob: +97000000000
- 6. 2. Do you know your Unique Selling Proposition – that which makes you different from all your competitors? If yes, what is it? 3. Do you have a story that will capture the hearts and interest of potential clients? 4. If yes, is your story expressed in your marketing materials? If yes, what is it? YES NO YES NO YES NO Marketing Plan : Traditional Marketing : Online Marketing Unique Selling Proposition: For example, compare Volvo and Porsche. They both make excellent cars but they have completely different audiences and stress totally different selling points. VS.
- 7. Marketing Plan : Traditional Marketing : Online Marketing 4Target Audience In marketing, a target audience is the primary group of people that organization is aimed at appealing to. What type of people come to your website and support your organization? How do they ind out about you? By phone, mail, web, television, radio, in stores, at restaurants? What are their ages? Are they local, national, or all over the world? What do they like? More speci ically, what do they like most about YOU that inspires them to purchase your products. 1. Who is your audience? 2. Are you con ident that you are reaching them? 3. What's your Annual Sale?
- 9. Marketing Plan : : Online MarketingTraditional Marketing 6Traditional Marketing This part of the questionnaire deals with common, “low- tech” ways of promoting your business. You are probably bombarded by many offers of advertising and promotion on a daily basis, so its important that you understand that if you use any of these methods, you will really have to stand out to be remembered! 1. Which of the following means do you currently use for your traditional marketing or would like to use in the future? PRINT Brochure ⃞ ⃞ Calendars ⃞ ⃞ Cards ⃞ ⃞ Value-Pack or Card Pack coupons ⃞ ⃞ Community papers ⃞ ⃞ Coupons and special ofers ⃞ ⃞ Direct Mail ⃞ ⃞ Directories ⃞ ⃞ Flyers ⃞ ⃞ In-light audio advertisements, programs ⃞ ⃞ Ads or articles in in-light magazines ⃞ ⃞ Magazine ads ⃞ ⃞ Mail order catalogs ⃞ ⃞ Buntings ⃞ ⃞ Newsletter ⃞ ⃞ Newspaper ads ⃞ ⃞ Press releases ⃞ ⃞ Supermarket receipts ⃞ ⃞ Trade magazines ⃞ ⃞ Yellow page ads ⃞ Business cards... postcards... referral cards... and thank you cards... OH MY! Use Liketouse orimprove Directories... of professionals, association members, chamber of commerce, service organizations, etc. ⃞
- 10. Marketing Plan : : Online MarketingTraditional Marketing WORD OF MOUTH MARKETING Conventions ⃞ ⃞ Customer Referral Programs ⃞ ⃞ Fairs and Festivals ⃞ ⃞ Fan Clubs ⃞ ⃞ Focus Groups ⃞ ⃞ Multilevel Marketing ⃞ ⃞ Networking meetings (meeting people, doing presentations) ⃞ ⃞ Panel Discussions at professional meetings ⃞ ⃞ Product placements ⃞ ⃞ Refer-a-friend program ⃞ ⃞ Seeding • Making comments on forums ⃞ ⃞ • Getting bloggers to write about you ⃞ ⃞ • Inspiring thought leaders in your eld to mention what you do in their writing or presentations ⃞ ⃞ • Writing Amazon book reviews on books that are in your area or expertise ⃞ ⃞ Seminars ⃞ ⃞ Sponsorships ⃞ ⃞ Testimonials ⃞ ⃞ Trade shows ⃞ ⃞ VIP program ⃞ ⃞ Viral marketing What you put out for public consumption is so interesting or exciting that people who experience it pass it on to others, who pass it on to still more people so your message expands exponentially. ⃞ ⃞ Waiting room ads ⃞ ⃞ HUGE SALE! TODAY ONLY! Use Liketouse orimprove
- 12. Marketing Plan : : Online MarketingTraditional Marketing CONTESTS AND GIVEAWAYS Contests ⃞ ⃞ Giveaways ⃞ ⃞ Rebates ⃞ ⃞ Sweepstakes ⃞ ⃞ JOINT VENTURES – companies teaming up to do: Joint events ⃞ ⃞ Promotions ⃞ ⃞ Sales ⃞ ⃞ Other ____________________________________ ⃞ ⃞ OFFBEAT Stadium advertising ⃞ ⃞ Blimps ⃞ ⃞ Balloons ⃞ ⃞ Movie theater commercials ⃞ ⃞ Other ____________________________________ ⃞ ⃞ OUTDOOR ADVERTISING Billboards ⃞ ⃞ Signs ⃞ ⃞ Shops and retailers boards ⃞ ⃞ Roadside person in costume with sign ⃞ ⃞ Transit advertising ⃞ ⃞ PUBLICITY EVENTS Book signings ⃞ ⃞ Demonstrations ⃞ ⃞ Parties ⃞ ⃞ Presentations and speaking events ⃞ ⃞ Workshops and seminars ⃞ ⃞ Other ____________________________________ ⃞ ⃞ I just had the BEST idea for an event. It involves a rafe... and get this... a blimp! Use Liketouse orimprove
- 13. Marketing Plan : : Online MarketingTraditional Marketing Is what you are doing to promote your organization:2. ⃞ Integrated – working together well? ⃞ Part of a larger plan? ⃞ Reinforcing your brand consistently? Are you monitoring your marketing success? How?3. ⃞ Number of new customers. ⃞ Number of referrals. ⃞ Number of phone calls. ⃞ Number of coupons used. ⃞ Number of email requests or responses. ⃞ Number of feedback forms submitted from website(s). ⃞ Sales in AED. ⃞ Volume of comments on social media. ⃞ Other __________________________________________ Do you know a person who is in charge of traditional marketing?4. ⃞ Yes, and this is their contact information: Name: _____________________________________ Title: ______________________________________ Email: _____________________________________ Phone: ____________________________________ ⃞ No. How are you monitoring your success?
- 14. Marketing Plan : : Online MarketingTraditional Marketing 1. Which of the following means do you currently use for your Promtional giveaways or would like to use in the future? or suggestion? Travel Mug Business Card Holder Sticky Note Pad Notebook With Calculator Dolphin Pens Pen Holder With Clock Dolphin Carry Bags Dolphin Flyer Ar Dolphin Flyer En Dolphin Catalogue Dolphin T. Shirt "L” Dolphin T. Shirt "M” Dolphin T. Shirt "XL” Dolphin Caps Spray Paint Color Card Dolphin Magic Mug Blue Dolphin Magic Mug Black Dolphin Spray Paint Stand Exclusive Pen Table Clock Air Freshener Flyer AMI Catalogue Tissue Box Calender Suggest any promotional items for the year 2017: ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ ⃞ use no use or like
- 15. Marketing Plan : Traditional Marketing : Online Marketing Do you know about online marketing? What is your level of interest / skill level in Internet marketing? Do you use Google Drive (collaborative way to share documents online)? What is the best email(s) to share a document with you? SOCIAL MEDIA This phenomenon focuses on building community. FaceBook ⃞ ⃞ Linked In ⃞ ⃞ GOOGLE Plus ⃞ ⃞ Instagram ⃞ ⃞ Twitter ⃞ ⃞ YouTube ⃞ ⃞ Other: ___________________________________ ⃞ ⃞ Did you know that you can become a fan of TM my business on Fa?ceBook Oh, yeah!? I will have to check that out. Use Liketouse orimprove Have you subscribed or liked all company social platforms? ⃞ Yes, Then how many: ⃞ No. YES NO
- 16. Marketing Plan : Traditional Marketing : Online Marketing WEBSITE FEATURES eNewsletters (electronic newsletters) ⃞ ⃞ eZines (electronic magazines) ⃞ ⃞ Events calendar ⃞ ⃞ Flash productions ⃞ ⃞ Free downloads • Articles ⃞ ⃞ • eBooks ⃞ ⃞ • Audio –MP3 ⃞ ⃞ • Video ⃞ ⃞ • Other: _______________________________ ⃞ ⃞ Mail list opt-in(s) (subscribe, join, notify me when) ⃞ ⃞ Membership Manager ⃞ ⃞ Online Memberships • Free ⃞ ⃞ • Subscription-based ⃞ ⃞ Online Joint Ventures • Reciprocal links with other businesses ⃞ ⃞ • Follow-on sales ⃞ ⃞ • Interviews on blogs ⃞ ⃞ • Articles on other sites ⃞ ⃞ • Joining or being a sponsor of an online promotion or event involving several businesses ⃞ ⃞ Podcasts (audio clips) ⃞ ⃞ Press releases and press kit ⃞ ⃞ Video clips ⃞ ⃞ RSS Feed(s) (news feed) ⃞ ⃞ Search Engine Optimization (SEO) ⃞ ⃞ Walk-on video ⃞ published online or distributed via email ⃞ Follow-on sales: offering your product on someone else’s “Thank you” page after a purchase or allowing someone else to have their product on yours. Do you use any of the following features on your website(s)? Are you interested in adding or improving any of these features? All of these features may be TM integrated with the Z.D-CMS They work seamlessly together... Hint... hint... Call Zee Designs. HEY... Who said that? Use Liketouse orimprove
- 17. Do you advertise online? ⃞ No, and I am not interested. ⃞ No, and I would like to. ⃞ Yes, and this is where I advertise: (check all that apply) ⃞ Google Adwords, AdSense ⃞ Bloglines ⃞ Craig’s List ⃞ Yahoo Search Marketing ⃞ Online directories (yellow pages, association memberships, professional directories, etc.) ⃞ Yahoo Search Marketing ⃞ Other: __________________________________ ⃞ Yes, and I would like to make it more effective. Are you monitoring the success of your online strategy? ⃞ No, and I am not interested. ⃞ No, and I would like to. ⃞ Yes, and this is how: (check all that apply) ⃞ Website tra c statistics ⃞ Online sales ⃞ Comments on blogs ⃞ Memberships ⃞ Size of email list ⃞ Other: __________________________________ Throw yourself a bone... It’s so easy to advertise online! Do you know a person who is in charge of online marketing? ⃞ Yes, and this is their contact information: Name: _____________________________________ Title: ______________________________________ Email: _____________________________________ Phone: ____________________________________ ⃞ No. Thanks for Answer All question Name: Designation: Country: Signature: Marketing Plan : Traditional Marketing : Online Marketing Prepared By: Haf Ahmed Marketing Executive