This document presents a study on estimating parameters of a jump-diffusion model and applying it to option pricing on the Dar es Salaam Stock Exchange. It begins by introducing jump-diffusion models as an alternative to the Black-Scholes model that can account for features like jumps, heavy tails, and skewness seen in real market data. The maximum likelihood approach is shown to be invalid for parameter estimation in jump-diffusion models. The document then focuses on the Merton jump-diffusion model and derives an expectation maximization procedure for consistent parameter estimation. Model parameters are estimated using stock price data from the Dar es Salaam Stock Exchange and used to price options, with results compared to the Black-