I & E Tutorials.pdf
- 1. Tutorial 1 Title: Strategy designing Aim: To design a strategy by writing steps to market the project you are building Topic: Abstract: Strategy for marketing: Objectives (Set measurable goals) Sectors (Research similar customers and outline selected target sectors) Positioning (Placing the product in terms of giving value to the customers) Programs (List your marketing programs) Conclusion:
- 2. Tutorial 2 Title: Idea generation Aim: To Generate an idea having novelty. Topic: Abstract: Strategy for marketing: Identify the Problem/ Challenge Idea generation techniques (Mind mapping, Reverse Thinking, Brainstorming, Role –Playing) Ideas/ probable solutions Choosing a relevant idea Conclusion:
- 3. Tutorial 3 Title: Business plan Aim: To prepare a business plan. Title: Executive summary: Product Customers Future of the Company Mission Team Type of company Customers base Company advantages Regulations Product/ service Pricing/ costing Product lifecycle Product Value addition (IPR/ R & D) Market strategy Conclusion:
- 4. Tutorial 4 Title: Pitch deck Aim: To Create a pitch deck. Name of the company: Logo: Pitch deck: Problem (Justify the business as why the consumers will find it valuable) Solution (That this business will resolve the problem in this way. Identify current industry solutions and gaps.) Market Validation (that this product will be of this use to the customers) Market Size (Opportunity in terms of No. of customers where –local, regional, global, and online, offline. The category of customers – gender, age, domain) Product (Discuss product) Market Adoption (Why this product will be accepted) Competition (Compare with similar products and give reason why this will be accepted.) Team (Advisors, mentors and designation allocation) (Presentation to be created): Conclusion:
- 5. Tutorial 5 Title: Business strategy Aim: To prepare a business strategy. Topic: Abstract: Business Strategy: Cost Differentiation (Pricing the product or service) Product Differentiation (Price your product, product offers unique features) Growth (Growing the business in terms of financial growth over next 5 years) Conclusion:
- 6. Tutorial 6 Title: Patent draft Aim: To write a patent draft. Topic: Abstract: Strategy for marketing: Objectives (Set measurable goals) Sectors (Research similar customers and outline selected target sectors) Positioning (Placing the product in terms of giving value to the customers) Programs (List your marketing programs) Conclusion: