Analytic Excellence - Saying Goodbye to Old Constraints
- 1. The Briefing Room Analytic Excellence: Saying Goodbye to Old Constraints
- 2. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com
- 3. Twitter Tag: #briefr The Briefing Room ! Reveal the essential characteristics of enterprise software, good and bad ! Provide a forum for detailed analysis of today s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers! Mission
- 4. Twitter Tag: #briefr The Briefing Room Topics This Month: ANALYTIC PLATFORMS September: ANALYTICS October: DATA PROCESSING
- 5. Twitter Tag: #briefr The Briefing Room Analytic Platforms Analytic Excellence: Saying Goodbye to Old Constraints
- 6. Twitter Tag: #briefr The Briefing Room Analyst: Wayne Eckerson Wayne Eckerson has been a thought leader in the data warehousing, business intelligence and performance management fields since 1995. He has conducted numerous in-depth research studies and is the author of the best-selling book “Performance Dashboards: Measuring, Monitoring, and Managing Your Business.” He is a noted keynote speaker and blogger, and he consults and conducts workshops on business analytics, performance dashboards, and business intelligence, among other topics. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI).Wayne is also a principal consultant at BI Leader Consulting and a founder of BI Leadership Forum. Wayne is also director of research at TechTarget. He can be reached at weckerson@bileader.com.
- 7. Twitter Tag: #briefr The Briefing Room ! Actian is a database and software development company that has recently made some tactical acquisitions ! Actian offers the ParAccel Big Data Analytics Platform, which includes an analytic database, an extensibility framework, on-demand integration and integrated analytics ! The database engine behind the Platform is fully columnar and leverages a shared-nothing architecture Actian
- 8. Twitter Tag: #briefr The Briefing Room Guest: John Santaferraro John Santaferraro is the Vice President of Product Marketing at Actian. Prior to joining Actian, Santaferraro was an independent industry analyst in the business intelligence and analytics market. Before that he developed and executed a vertical market strategy for Hewlett Packard's BI group, focusing on energy, communications, retail, healthcare and financial services; he was also instrumental in helping establish HP’s new BI business group with a combination of solutions, products and consulting. In 2000, John founded a marketing and sales consulting company, Ferraro Consulting, providing business acceleration strategy for technology companies.
- 9. Unconstrained Analytics ParAccel Big Data Analytics Platform John Santaferraro Vice President of Marketing, ParAccel Platform Group August 5, 2013
- 10. Agenda § The Age of Data § Unconstrained Analytics § ParAccel Big Data Analytic Platform 10Confidential © 2013 Actian Corporation
- 11. 11 The Age of Data - Where Data and Algorithms Collide Confidential © 2013 Actian Corporation
- 12. Free Your Analysts 12Confidential © 2012 Actian Corporation Unconstrained Analytics Load and Go Run Ad Hoc Queries Query Any Time Query Any Data Query All Data Run Any Analytics Execute Sophisticated Analytics Return Results Quickly Iterate Quickly Through Discovery Share Workloads With Any Platform Support All Analysts Run Many Applications Create Analytic Services
- 13. Support Entire Ecosystems of Analytics 13Confidential. Do not Distribute. Customer Churn Support cost analytics Campaign ROI Profitability Customer value Cross-sell Customer retention Customer experience Profiling Market trends Up-Sell Average order size Segmentation Channel management Churn models Decision management Social media analytics Partner managementCustomer satisfaction Communication management Unconstrained Customer Analytics
- 14. Support the Entire Analytic Process 14Confidential © 2013 Actian Corporation Connect Prepare AnalyzeOptimize DATA VALUE
- 15. ParAccel Big Data Analytics Platform 15 Confidential © 2013 Actian Corporation › On-demand integration › In-advance integration › In-flight preparation › In-Hadoop preparation › In-database preparation › Database optimizations › Hardware optimizations › Dataflow optimizations › In-database analytics › HDFS-based analytics Business Intelligence Analytics Enterprise Social New Data Applications DW www Mobile Machine Data High-Performance BI High-Performance Analytics Connect Prepare AnalyzeOptimize DATA VALUE The highest performing analytic platform with the most comprehensive analytic capabilities for the full big data landscape from point applications to enterprise-scale deployments.
- 16. Highest Performing Analytic Platform In-Memory Option: Lock all data and processes to run in-memory I/O Optimization Intelligent Prefetch, Intelligent Caching of Data In-Memory Communication Optimization Packet delivery optimized for analytics, low overhead, plus Virtual Hotwire Parallel Processing Each node processes, pipelines, and leverages both columnar & compression Workload Management Establish query classes for long, short, and interactive queries Compiled Queries Queries compiled to run within the database on each individual node In-Database Analytics Store and run SQL, aggregate, and analytic functions in the database application Execution Optimization Final optimization based on resources available Planning Optimization Choose the best from up to competing plans based on costing model SQL Optimization Extreme SQL Support with breakdown into 2000 segments, MPP and data-aware Parallel Loading 1TB per node, per hour, up to 100 nodes, without complex data preparation 16Confidential. Do not Distribute.
- 17. Most Cooperative Analytic Processing Business Intelligence and Repor3ng Tools Advanced Analy3cs Analy3c Applica3ons Machine Data Opera3onal Data 3rd Party Info Provider Streaming Data Logs ParAccel PlaBorm On Demand Integra3on Enterprise Data Warehouse Hadoop Big Data Apps Embedded Analy3cs
- 18. Big Data Bottlenecks 18Confidential © 2012 Actian Corporation Prepare profile match cleanse aggregate audit Analyze sample model discover visualize predict Consume report chart dashboard alert act Connect monitor log ingest event capture decrypt
- 19. ParAccel Dataflow Parallelizes Everything 19Confidential © 2012 Actian Corporation Prepare profile match cleanse aggregate audit Analyze sample model discover visualize predict Consume report chart dashboard alert act Connect monitor log ingest event capture decrypt
- 20. ParAccel Dataflow Parallelizes Everything 20Confidential © 2012 Actian Corporation Prepare profile match cleanse aggregate audit Analyze sample model discover visualize predict Consume report chart dashboard alert act Connect monitor log ingest event capture decrypt File Support Windows Linux HDFS Amazon S3
- 21. ParAccel Dataflow Engine and Hadoop Analytics - a framework that allows you to develop ETL and analytics visually on Hadoop (or other file systems) but requires no knowledge of MapReduce or parallel programming to use 21Confidential © 2013 Actian Corporation
- 23. Using ParAccel Dataflow Engine 23
- 24. What Does ParAccel Platform Mean to You? 24Confidential © 2013 Actian Corporation Differentiation • Highest Performing Analytic Platform • Most Comprehensive Analytic Capabilities • Most Cooperative Analytic Processing • Most Flexible Deployment Options Unique Value u Best Price Performance u Quickest Time to Analytic Value u Quickest Time to Analytic Change u Best Leverage of Existing Investments u
- 25. Envisioning Unconstrained Analytics § What are the immediate, pending, and “no constraints” opportunities for analytics? 25Confidential. Do not Distribute. Immediate Needs Weekly Market Basket Analysis Pending Needs Daily Market Basket Analysis No Constraints On-Demand Market Basket Analysis Demand signaling
- 26. Envisioning Unconstrained Analytics § What are the immediate, pending, and “no constraints” opportunities for data expansion? 26Confidential. Do not Distribute. Immediate Needs Point of Sale + Loyalty + Credit + Pyschographic 2 Years Data Pending Needs Partner Data 6 Years Data Archived, Accessible No Constraints Social Media Data
- 27. Envisioning Unconstrained Analytics § What are the immediate, pending, and “no constraints” opportunities for analyst communities? 27Confidential. Do not Distribute. Immediate Needs Business Analysts Pending Needs Store Managers No Constraints Suppliers
- 28. Questions and Answers § What are the immediate, pending, and “no constraints” opportunities for analytics? 28Confidential. Do not Distribute. Immediate Needs Pending Needs No Constraints
- 29. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analyst: Wayne Eckerson
- 30. 1. General purpose RDBMS 2. Analy=cal pla?orms 3. Hadoop Big data plaBorms – Three genera3ons 30 www.bileader.com
- 31. 2nd genera3on: Analy3cal plaBorms 1010data Aster Data (Teradata) Calpont Datallegro (MicrosoJ) Exasol Greenplum (EMC) IBM SmartAnaly=cs Infobright Kogni=o Netezza (IBM) Oracle Exadata Paraccel Pervasive Sand Technology SAP HANA Sybase IQ (SAP) Teradata Ver=ca (HP) • Purpose-‐built RDBMS • Quicker to deploy • Faster and more scalable • Lower cost per TB • Built-‐in analy3cs Deployment Op3ons -‐ SoJware only (Paraccel, Ver=ca) -‐ Appliance (HANA, Exadata, Netezza) -‐ Cloud (1010data, Kogni=o, HANA) www.bileader.com
- 32. Mapping big data plaBorms 32 Structured à Semi-‐Structured à Unstructured Hadoop Analy=c Pla?orm (RDBMS) General Purpose RDBMS Low Latency Summarized Data à High cost per TB High Latency ß Detailed Data Low cost per TB Adapted with permission from Hortonworks www.bileader.com
- 33. Analy3cal Ecosystem Machine Data Web Data Hadoop Cluster Power User BI Server Casual User Operational System Operational System Upload & query Query Free-‐standing Analy3cal sandbox Logical or Physical Data Mart Data Warehouse Virtual Sandboxes Top-‐down BI Bo+om-‐up BI External Data Alerts Audio/video Data Streaming/ CEP Engine Visual discovery tools Event-‐driven messaging Classic BI KEY: New Stuff ODS ETL Interac=ve dashboards
- 34. • What are ParAccel’s key differen=ators in a crowded market? • What types of workloads does ParAccel handle best? • How does ParAccel integrate with Hadoop? • Who are ParAccel’s key partners? • How does ParAccel fit into the Ac=an database por?olio? Ques3ons 34 www.bileadership.com
- 35. Twitter Tag: #briefr The Briefing Room
- 36. Twitter Tag: #briefr The Briefing Room August: ANALYTIC PLATFORMS September: ANALYTICS October: DATA PROCESSING Upcoming Topics www.insideanalysis.com
- 37. Twitter Tag: #briefr The Briefing Room Thank You for Your Attention PHOTO CREDIT: Photo on Slide 5 borrowed from the internet: http://www.dcmemorials.com/