Best Practices for Partner Management Expansion
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The document outlines best practices for partner management and business expansion discussed during the Invoca Summit. It includes an agenda with panelist introductions, audience questions, and key takeaways on topics such as effective partnership indicators, useful integrations, vertical markets, custom data management, and combating fraud. The focus is on strategies for acquiring new customers and optimizing partner relationships.
Best Practices for Partner Management Expansion
- 2. BEST PRACTICES FOR PARTNER MANAGEMENT AND EXPANSION. CHALY BARKARR Customer Success Manager ARIEL MIDDLETON Technical Success Manager #InvocaSummit
- 3. Expand Reach & Acquire New Customers.
- 4. MEET OUR PANELISTS. SARAH GITTINGS Senior Marketing Manager TODD STEARN CEO ANTHONY PALUZZI CEO ERIC EVANS CEO #InvocaSummit
- 5. ❖ Welcome ❖ Panelist Introductions ❖ Moderator questions directed to the panelists ❖ Questions from the Audience directed to the panelists ❖ Takeaway Summary ❖ Thank You! AGENDA. #InvocaSummit
- 6. As a well known brand, what do you look for when talking to potential partners? Besides conversions what else do you look at to indicate quality? What reports assist to do this? #InvocaSummit
- 7. What integrations have you found most useful with Invoca? How have they helped your business grow? #InvocaSummit
- 8. Is there a particular vertical(s) you feel you excel in? How do you build a program around a buyers’ industry and ensure it is structured correctly so you can scale and yield more revenue? #InvocaSummit
- 9. How do you use custom data to better manage your campaigns, partners and internal sources? What kinds of trends have you discovered and what do you find most useful? #InvocaSummit #InvocaSummit
- 10. Fraud is a big deal in this industry; usually giving networks and affiliate traffic in general a bad name. How do you fight fraud today? How does invoca help maintain quality and identify fraudulent sources? #InvocaSummit
- 11. TAKEAWAYS. BEST PRACTICES TO “EXPAND” YOUR BUSINESS BEST PRACTICES FOR MANAGING PARTNERS
- 13. Take the 4 question session survey! How’d we do?
- 14. THANK YOU