Pidilite.pptx
- 2. 1954 Andheri, Mumbai Pidilite Industries Limited is an Indian multinational company that produces adhesives, sealants, and construction chemicals. The company initially produced only a single product, Fevicol, a synthetic resin adhesive. And it is popular with the product. Pidilite diversified its product range and expanded its business into other areas, such as sealants, waterproofing solutions, coatings, and more. $ 1.2 billion 6064 Balvantray Parekh
- 3. Vision To Be The Most Innovative Research and Technical Competence Center for Sustaining “Innovation-Driven” Growths for Pidilite Group of Companies globally. To Be The Most Innovative Research and Technical Competence Center for Sustaining “Innovation-Driven” Growths for Pidilite Group of Companies globally. Mission •Invite, invest, and embrace talented people and scientists for great challenges ahead •Support, serve, and satisfy all valuable customers with our innovative products and excellent technical competency •Innovate with our customers to provide total product satisfactions and business growths
- 4. Fevicol is a synthetic resin adhesive produced by Pidilite Industries, an Indian adhesive manufacturer. Fevicol quickly became popular among carpenters, furniture makers, and construction workers due to its strength, versatility, and resistance to water, heat, and chemicals. Fevicol's popularity is also due to its clever and humorous advertising campaigns featuring a white elephant mascot. Today, Fevicol is widely used in various applications, including furniture making, construction, and art and craft projects. Story of Fevicol
- 5. Other Products Fevicol MR Dr.Fixit Fevikwik M-seal Fevistik Fevicryl Hobby Ideas Other than the most popular adhesive brand Fevicol. Pedilite Industries offers a diverse range of products across various categories. Some of their popular products include
- 6. Advertising Brand endorsements Product innovation Promotions and offers Trade shows and events Social media marketing Pedilite Industries has implemented various marketing strategies over the years to promote its products and strengthen its brand image. Marketing Strategy
- 7. Advertising Brand endorsements Product innovation Promotions and offers Trade shows and events Social media marketing Pedilite Industries has implemented various marketing strategies over the years to promote its products and strengthen its brand image.
- 8. Supply Chain Strategy Pidilite's supply chain strategy is focused on achieving efficiency, reliability, and sustainability in its operations. strong network of suppliers Distribution network Sustainability initiatives Collaborative planning
- 9. Core competencies Pidilite Industries has several core competencies that have contributed to its success as a leading manufacturer and marketer of adhesives, sealants, construction chemicals, and other related products. Innovation Branding and Marketing Manufacturing Excellence Distribution and Supply Chain Management Customer Focus
- 10. SWOT Analysis W • Dependence on the Indian market • Limited product diversification • Out Sourcing of Research to partners S • Strong brand recognition • Robust distribution network • Focus on innovation • Manufacturing excellence • Customer focus O • Expansion into new markets • Growth of construction industry • New Branding Strategies • Acquisitions of global Brands T • Low growth in adhesives sector • Competition • Environmental regulations • Dependence on other low growth sectors
- 11. SWOT Analysis S • Strong brand recognition • Robust distribution network • Focus on innovation • Manufacturing excellence • Customer focus The flagship brand, Fevicol, has become synonymous with adhesives in India A wide distribution network that ensures timely and efficient delivery of its products to its customers. A dedicated research and development team that constantly works on developing new and innovative products to meet the changing needs of its customers. Investments in advanced manufacturing processes and technologies to improve product quality and reduce production costs. customer-centric culture.
- 12. SWOT Analysis W • Dependence on the Indian market • Limited product diversification • Out Sourcing of Research to partners A significant portion of its revenue from the Indian market, which makes it vulnerable to economic and political changes in India. Focuses on adhesives, sealants, and construction chemicals, which limits its product diversification and exposure to other markets. Out Sourcing of Research to partners
- 13. SWOT Analysis O • Expansion into new markets • Growth of the construction industry • New Branding Strategies • Acquisitions of Global Brands Opportunities to expand its product offerings and market share in new geographies and market segments. The growth of the construction industry presents opportunities for Pidilite to expand its presence in this sector. New Branding Strategies are implemented. Joint ventures and subsidiaries ensure that continues to remain a leading player in most of the categories over 100 countries.
- 14. SWOT Analysis T • Low growth in adhesives sector • Competition • Environmental regulations • Dependence on other low growth sectors • Growth of the adhesives sector is low • Faces competition from both domestic and international players in the adhesives, sealants, and construction chemicals market. • challenges in complying with environmental regulations and standards, which could impact its operations and profitability. • Dependence on other low-growth sectors like construction, craft etc.
- 15. Awards Abby Awards 2016 Silver In Events And Experiential Public Relations CNBC TV 18 11th IBL Awards Most Promising Company Of The Year Golden Mikes 2016 Bronze In Effectiveness Acetech 2015 Gold Award At Design Wall Consumer Products Awards EY Entrepreneur Of The Year Award 2014 13th I.C. & E. on Sustainable Habitat & Smart Cities Most Innovative Product
- 16. Thank You
Editor's Notes
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