![References
Aslam, S, Omnicore (2023) YouTube by the Numbers: Stats, Demographics & Fun Facts [Online]
Available at: https://www.omnicoreagency.com/youtube-statistics/ [Accessed 26 May 2023]
Datantify (2021) Top 25 E-commerce Sites in the UK 2021 [Online] Available at: https://datantify.com/knowledge/top-25-e-commerce-sites-in-the-uk/ [Accessed 26 May 2023]
Duck Duck Go (2023) Your personal data is nobody’s business. [Online Image] Available at: https://duckduckgo.com/about [Accessed 26 May 2023]
Fisher, B, Emarketer (2023) ‘UK Digital Video Viewers’ [Online Image] Available at: https://www.insiderintelligence.com/content/uk-digital-video-viewers-2022 [Accessed 26 May 2023]
ITU (2022) Mobile-Broadband subscriptions [Excel Sheet] Available at: https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx [Accessed 26 May 2023]
Kemp, Datareportal, GWI(Q3 2021) (2022) Device Ownership [Online Image] Available at: https://datareportal.com/reports/digital-2022-time-spent-with-connected-tech [Accessed 26 May 2023]
Lewis, R, ONS (2023) Internet sales as a percentage of total retail sales (ratio) (%) Available at: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi [Accessed 26
May 2023]
Moran, M, Colorlib (2023) Search Engine Market Share [table] Available at: https://colorlib.com/wp/search-engine-statistics/ [Accessed 26 May 2023]
Ofcom (2021/2022) Online Nation Reports [Online] Available at: https://www.ofcom.org.uk/research-and-data/online-research/online-nation [Accessed 26 May 2023]
Prescott, C, ONS (2020) Internet access - households and individuals 2020 Edition Table 5 [Excel Sheet] Available at:
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables
[Accessed 26 May 2023]
Ritchie, H, Mathieu, E, Roser, M, and Ortiz-Ospina, E, Our World in Data based on International Telecommunication Union (via World Bank) and UN (2022)
Share of the population using the Internet [Online Image] Available at https://ourworldindata.org/internet [Accessed 19 May 2023]
Salway, D, Lifewire (2021) Understanding Broadband Internet Speeds: Broadband Technology and Speeds [table]
Available at: https://www.lifewire.com/broadband-internet-speeds-explained-437202 [Accessed 19 May 2023]
Thomson, S, Digital TV Europe (2022) Plume: consumer demand for IoT devices including smart TVs growing fast [Online] Available at: https://www.digitaltveurope.com/2022/09/02/plume-
consumer-demand-for-iot-devices-including-smart-tvs-growing-fast/ [Accessed 26 May 2023]](https://image.slidesharecdn.com/assignment2-230707135325-85996813/85/Assignment-2-pptx-15-320.jpg)
Assignment 2.pptx
- 1. Digital Devices Used by Audiences Access to the Internet How Customers Search for Information Video Consumption Consumer Trends What Consumers Buy Online How Consumers Use Technology and it’s Impact on their Lives
- 2. Access to the Internet 2000 2010 2020 Share of the population using the internet across three decades Fig 1. Share of the population using the Internet (Ritchie, H, Mathieu, E, Roser, M, and Ortiz-Ospina, E ‘Internet’ Our World in Data based on International Telecommunication Union (via World Bank) and UN (2022))
- 3. Fig. 2 Understanding Broadband Internet Speeds (Salway, D: Broadband Technology and Speeds, Lifewire (2021)) Access to the Internet 12 mbps 312.5 mbps 3G 1.5 mbps
- 4. Digital Devices Used by Audiences Mobile Laptops & Tablet Smart Games TV Streaming Smart Home Virtual Phones Desktops Devices Watches Consoles Device Devices Reality 96.6% 63.1% 34.8% 27.8% 20.3% 15.5% 14.1% 4.8% Fig 3. Device Ownership (Kemp, S, ‘Digital 2022: Time spent using connected tech continues to rise’ GWI(Q3 2021) via datareportal ‘ (2022)) Percentage of Worldwide ownership for 16-64 year olds
- 5. Fig.4 Plume: consumer demand for IoT devices including smart TVs growing fast ( Thomson, S, Digital TV Europe (2022)) Smart Home usage: Worldwide net change from Jan-June, 2021 to 2022 Digital Devices Used by Audiences
- 6. 92.37 Search Engine Market Share Google Bing Yahoo Yandex DuckDuckGo Baidu Google Features Fig. 5 Search Engine Market Share (Moran, M, Colorlib: Search Engine Statistics, Facts, and Market Share (2023)) How Customers Search for Information • Maps • Gmail • Play • Drive • Shopping • YouTube • Translate • Meet
- 7. How Customers Search for Information 17/05/23 = 100M 01/02/19 = 33M 13/11/17 20M 13/02/12 1M 22/06/15 10M Duck Duck Go Daily Search History (Each duck represents 1M) Fig.6 Your personal data is nobody’s business (Duck Duck Go(2023))
- 8. 0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.00 400.00 450.00 500.00 Amazon eBay ASOS Argos Next Tesco Marks & Spencer Asda Screwfix B&Q Currys Boots Boohoo Sports Direct Very Toolstation Halfords Shein Iceland Prettylittlething Studio Retail Homebase QVC Debenhams Littlewoods Top 25 E-Commerce UK Website Monthly Visits (Million) in 2021 Fig.7 Top 25 E-commerce Sites in the UK 2021 (Datantify Team (2021)) Everything stores (Amazon, Ebay, Argos) Clothes Groceries (ASOS, Next, Marks & Spencer) (Tesco, Asda, Marks & Spencer) Most Popular Sites by products What Consumers Buy Online
- 9. What Consumers Buy Online Accommodation & Hotels Travel & Holidays Vehicles & Insurances Property Events & Tickets Cards, Gifts & Flowers
- 10. Video Consumption 0 10 20 30 40 50 60 70 80 2016 2018 2020 Watching Video use – Percentage of UK Age 16+ users by year Watching video content from sharing services such as YouTube Watching internet streamed live or catch-up TV Watching Video on Demand from commercial services Fig.8 Internet access - households and individuals: 2020 Edition Table 5 (Prescott, C, ONS (2020))
- 11. Video Consumption Employees 2021 Annual Revenue Most Visited Site in the World First Video Published Total Daily Hours of Videos Watched Worldwide Monthly Active Users Fig.9 YouTube by the Numbers: Stats, Demographics & Fun Facts (Aslam, S, Omnicore (2023))
- 12. Consumer Trends 177 190 208 217 240 0 50 100 150 200 250 300 2017 2018 2019 2020 2021 Time Spent Online Daily (Minutes) based on September each year Fig.10 Online Nation (Ofcom Online Nation 2021 and Online Nation 2022 Reports (2021/2022)) 0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000 90000000 2015 2016 2017 2018 2019 2020 2021 UK Mobile Phone Subscriptions Fig.11 ‘Mobile-Broadband subscriptions’ ITU ((2022))
- 13. Consumer Trends Fig 12. UK Digital Video Viewers (Fisher, B, Emarketer (2023)) Fig 13 ‘Internet sales as a percentage of total retail sales (ratio) (%)’ (Lewis, R via ONS (2023))
- 14. Summary • Consumers have access to many devices and most have a mobile phone • Consumers have increasing access to the internet and are using it more and more • Consumers want to access things instantly including shopping and videos. • Consumers are becoming increasingly aware of security with technology. • Consumers want to have secure control over their personal data. • Consumers have many different devices to choose from and use. • Consumers like to choose from lots of options for purchases and prefer everything stores • Consumers like devices and search engines with more functions to choose from • Consumers like to choose when and where they use technology, especially videos
- 15. References Aslam, S, Omnicore (2023) YouTube by the Numbers: Stats, Demographics & Fun Facts [Online] Available at: https://www.omnicoreagency.com/youtube-statistics/ [Accessed 26 May 2023] Datantify (2021) Top 25 E-commerce Sites in the UK 2021 [Online] Available at: https://datantify.com/knowledge/top-25-e-commerce-sites-in-the-uk/ [Accessed 26 May 2023] Duck Duck Go (2023) Your personal data is nobody’s business. [Online Image] Available at: https://duckduckgo.com/about [Accessed 26 May 2023] Fisher, B, Emarketer (2023) ‘UK Digital Video Viewers’ [Online Image] Available at: https://www.insiderintelligence.com/content/uk-digital-video-viewers-2022 [Accessed 26 May 2023] ITU (2022) Mobile-Broadband subscriptions [Excel Sheet] Available at: https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx [Accessed 26 May 2023] Kemp, Datareportal, GWI(Q3 2021) (2022) Device Ownership [Online Image] Available at: https://datareportal.com/reports/digital-2022-time-spent-with-connected-tech [Accessed 26 May 2023] Lewis, R, ONS (2023) Internet sales as a percentage of total retail sales (ratio) (%) Available at: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi [Accessed 26 May 2023] Moran, M, Colorlib (2023) Search Engine Market Share [table] Available at: https://colorlib.com/wp/search-engine-statistics/ [Accessed 26 May 2023] Ofcom (2021/2022) Online Nation Reports [Online] Available at: https://www.ofcom.org.uk/research-and-data/online-research/online-nation [Accessed 26 May 2023] Prescott, C, ONS (2020) Internet access - households and individuals 2020 Edition Table 5 [Excel Sheet] Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables [Accessed 26 May 2023] Ritchie, H, Mathieu, E, Roser, M, and Ortiz-Ospina, E, Our World in Data based on International Telecommunication Union (via World Bank) and UN (2022) Share of the population using the Internet [Online Image] Available at https://ourworldindata.org/internet [Accessed 19 May 2023] Salway, D, Lifewire (2021) Understanding Broadband Internet Speeds: Broadband Technology and Speeds [table] Available at: https://www.lifewire.com/broadband-internet-speeds-explained-437202 [Accessed 19 May 2023] Thomson, S, Digital TV Europe (2022) Plume: consumer demand for IoT devices including smart TVs growing fast [Online] Available at: https://www.digitaltveurope.com/2022/09/02/plume- consumer-demand-for-iot-devices-including-smart-tvs-growing-fast/ [Accessed 26 May 2023]