Using Paid Search in 2017
- 1. Wisconsin Manufacturing & Technology Show Google AdWords in 2017
- 2. Hi. I’m Joe Martinez @MilwaukeePPC #WIMTS2017 – PPC Hero
- 6. @MilwaukeePPC #WIMTS2017 15% of search queries entered in Google every day have never been searched before. Source: http://searchengineland.com/google-reaffirms-15-searches-new-never-searched-273786
- 7. DSA (Dynamic Search Ads) @MilwaukeePPC #WIMTS2017 • As voice search grows, search terms are getting longer • Helps avoid adding hundreds of keywords people will never search for again • Find new keywords to add to your account
- 8. You Pick the Pages. Google Finds the Users. @MilwaukeePPC #WIMTS2017
- 9. Increase Emphasis on Audiences @MilwaukeePPC #WIMTS2017
- 10. Device Audiences in Ads @MilwaukeePPC #WIMTS2017
- 11. Action Audiences in Ads @MilwaukeePPC #WIMTS2017
- 17. Structured Snippet Extensions @MilwaukeePPC #WIMTS2017
- 19. Why Are Ad Extensions Important? @MilwaukeePPC #WIMTS2017 1. Most likely will increase your CTRs 2. Extensions have a direct, positive effect on your Ad Rank
- 21. Google Analytics Demographic Audiences @MilwaukeePPC #WIMTS2017
- 22. Google Analytics Behavior Audiences @MilwaukeePPC #WIMTS2017
- 23. Layer Your Remarketing Audiences @MilwaukeePPC #WIMTS2017
- 24. My Favorite Tool for Remarketing @MilwaukeePPC #WIMTS2017
- 25. Now We Can Track Form Interactions @MilwaukeePPC #WIMTS2017
- 26. Where Did the User Drop Off? @MilwaukeePPC #WIMTS2017
- 27. Who Do You Think Is More Likely to Come Back to Your Site and Convert? @MilwaukeePPC #WIMTS2017
- 29. What Is Customer Match? @MilwaukeePPC Email Lists Users Online #WIMTS2017
- 30. Best Part About Customer Match @MilwaukeePPC NEVER #WIMTS2017
- 31. AdWords Customer Match Requirements • Minimum list of 1,000 emails • Emails must be Gmail or associated with a Google account @MilwaukeePPC #WIMTS2017
- 32. Where Can I Use Customer Match? @MilwaukeePPC #WIMTS2017
- 33. Allows Advertisers to Change the Message @MilwaukeePPC New users: Customer list: #WIMTS2017
- 35. Stop Assuming YouTube Isn’t for You @MilwaukeePPC #WIMTS2017
- 36. YouTube reaches over 1 Billion users. Almost one-third of all Internet users. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #WIMTS2017
- 37. YouTube reaches more 18-34 and 18-49 year- olds than any cable network in the United States. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #WIMTS2017
- 38. More than half of YouTube views come from mobile devices. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #WIMTS2017
- 39. Try the YouTube Director App youtube.com/yt/advertise/make-video-ads.html @MilwaukeePPC #WIMTS2017
- 41. Option to Search by Industry @MilwaukeePPC #WIMTS2017
- 43. This FREE Video Only Took Us an Hour to Make @MilwaukeePPC #WIMTS2017
- 44. Be Specific with Your Video Targeting granularmarketing.com/youtube-targeting-infographic @MilwaukeePPC #WIMTS2017
- 45. Branding with Video Leads to More Interest @MilwaukeePPC #WIMTS2017
- 46. More Interest = More Brand Searches @MilwaukeePPC #WIMTS2017
- 47. Understanding the Value of Video “How is YouTube helping my overall business goals?” “How is YouTube helping my direct return?” @MilwaukeePPC #WIMTS2017
- 49. We Live in a Multi-Touchpoint World @MilwaukeePPC Source: https://www.thinkwithgoogle.com/advertising-channels/mobile/device-use-marketer-tips/ #WIMTS2017
- 50. Mobile Traffic Is Increasing @MilwaukeePPC The 3 largest clients I currently manage #WIMTS2017
- 51. If We Spent a Little More Time on Mobile CRO @MilwaukeePPC #WIMTS2017
- 52. Do You Think This Site Converts on Mobile? @MilwaukeePPC #WIMTS2017
- 53. Now We’re Getting Better @MilwaukeePPC #WIMTS2017
- 54. Track Those Calls! @MilwaukeePPC #WIMTS2017
- 55. Example of CallRail @MilwaukeePPC #WIMTS2017
- 56. Set Up Phone Calls as Goals @MilwaukeePPC #WIMTS2017
- 57. Your Marketing Is Better Than You Realized @MilwaukeePPC For one of my largest B2B clients, CallRail goals are over 80% of total goal conversions! #WIMTS2017
- 58. Look at the Full Landscape @MilwaukeePPC #WIMTS2017
- 59. Shifting Focus from ROI to Lifetime Value @MilwaukeePPC #WIMTS2017
- 60. Do You Even Know How Much a Lead Is Worth? @MilwaukeePPC #WIMTS2017
- 61. Look at Investing into a CRM @MilwaukeePPC #WIMTS2017
- 62. You Can Track Lead Value in Analytics @MilwaukeePPC #WIMTS2017
- 63. How We Typically Calculate ROI @MilwaukeePPC (Revenue – Marketing Cost) ROI = Marketing Cost #WIMTS2017
- 64. Example If Looking at First, Closed Sale @MilwaukeePPC ($5,000 – $2,000) = 150% $2,000 #WIMTS2017
- 65. If CRM Says the Customer Buys Same Service 2 More Times @MilwaukeePPC ($15,000 – $2,000) = 650% $2,000 #WIMTS2017
- 66. LTV Gives Better Data on Where to Funnel Your Dollars @MilwaukeePPC Image Source: https://digiday.com/marketing/social-media-marketing-myth/ #WIMTS2017
- 67. Here are the Slides! granularmarketing.com/wmts-2017 @MilwaukeePPC #WIMTS2017