When kenya was a brand
Download as DOCX, PDF0 likes155 views
When Kenya was a brand, it was known as the city under the sun and children played outdoors together while neighbors cared for each other's children. Kenya was also known for brands like Blueband, Patco, Kimbo and Lady Gay that people were loyal to. The country also enjoyed peace while Uganda was at war and national pride came from events like the Safari Rally and athletes like Kipchoge Keino and Robert Wangilla. Kenya was further defined by products like Treetop juice and a strong national identity through its anthem.
When kenya was a brand
- 1. WHEN KENYA WAS A BRAND When Kenya was a Brand, it was called the city under the sun, children had playgrounds, and together they played Banta, Bubblygan, Kati, and all the parents in the neighborhood treated every child as if they were their own, pinches and chapati’s included. When Kenya was a brand, Blueband, Patco, Kimbo and Lady Gay were brands we were loyal to. We also knew the shopkeeper by name, and we knew how to ask our parents for an extra tongolo (tencent) for sukaringuru if you grew up in the countryside or Puru’s if you were a city child. When Kenya was a brand, Uganda was at war, and we prayed that God would continue to guard the peace that we now know we took for granted. When Kenya was a brand, Safari Rally was the biggest, most loved national event, and Patrick Njiru was a role model to many. KipchogeKeino was a star and Robert Wangilla was adored. When Kenya was a brand, we drank juice. It was called Treetop. If you were from a rich family, you had freshly squeezed juice. When Kenya was a brand, we knew and sang the national anthem like the prayer it is. If Kenya was a brand today… Think ICT, think golf, Think real estate, Think tourism, Think entrepreneurs… What we would do, to get that brand back…