Making every step count: How to maximise participation and fundraising at your event
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The document provides an overview of a session about maximizing participation and fundraising at events through partnerships between ACTIVE Network and JustGiving. The session objectives are to introduce the companies, discuss trends in event participation and fundraising, and how the partnership can help organizers increase participation and fundraising. Success stories and networking opportunities are also mentioned.
Making every step count: How to maximise participation and fundraising at your event
- 1. Making every step count How to maximise participation and fundraising at your event
- 2. Objectives of today’s session Who are ACTIVE Network and JustGiving Trends and insights in the events market Why JustGiving and ACTIVE Network are partnering How we can help you maximise participation and fundraising at your events Success stories Opportunities to network
- 3. Introduction to JustGiving and ACTIVE Network JustGiving UK’s largest fundraising platform and most viewed website in the charity giving sector 21 million donors 1.4 million fundraisers Raised over £1 billion online £4 million donated each week Over 9,000 charity partners 300 corporate partners Last year 3450 events on JustGiving
- 4. Introduction to JustGiving and ACTIVE Network
- 5. ACTIVE Network services Technology: Media: 1 Service the specific needs of every type of activity organiser. 2 Distribution and demand generation Activity and Participant Management People looking for things to do • Registration • Active.com • Payment • Database • Marketing
- 6. What’s your Active VIDEO
- 7. What’s the most incredible fundraising story you’ve ever heard of? Claire Squires at the Eddie Izzard’s Sport Relief Charlie Simpson, aged 7, London Marathon 2012 challenge raising more than £210,000 for Haiti
- 8. Your event goals Charities Event organisers Increase participation – and build Maximise participation – ensure that long-term relationships with your you sell out your event. Acquire new participants. participants and retain your current consumers. Maximise online fundraising for your event – make it quick and easy Build partnerships charities – charity for your participants to start supporters are a key source of highly fundraising. motivated participants. Save time and money – with limited Sponsorship activation – attract resources you need to use cost- commercial sponsors and build good effective tools to maximise relations with local authorities. participation and fundraising. Brand recognition
- 9. The event and fundraising landscape Many events still have no New event types raise more fundraising element In 2011 there were 16,486 In 2012 the average raised on a organised charity and non- marathon / running charity events in the UK fundraising page is £354 There were 3,450 organised UK Treks (£970), Triathlons (£744) charity events on JustGiving and cycling events (£463) all raise more per page Only one in five events incorporate fundraising The amount raised per page has grown by 9% from 2011 to 2012
- 10. The network effect of fundraising Your participants are great brand ambassadors for your event...especially when they’re running for a cause One active fundraiser 14.2 sponsors 160 unique visits to their fundraising page 562 friends view posts on Facebook ...and that doesn’t include all the other ways fundraisers share their story
- 11. Grow participation by encouraging fundraising One in four fundraisers will choose either to take part in the same event for charity the next year or will inspire a friend or family member to take part instead. One active fundraiser 12.6% fundraise on JustGiving for the same event Of over 400 fundraisers next year for every 100 who answered a recent fundraisers this year, 11 of their JustGiving survey, 99% sponsors will said they would fundraise for the same event next recommend the event they year fundraised for to a friend or family member.
- 12. The new event fundraiser ? ? ? ?
- 13. The new event fundraiser Social media savvy
- 14. Facebook as a key driver for fundraising revenues In 2011 Facebook drove over a million donors to JustGiving These donors gave £22 million (with just under £1 million raised alone from mobile Facebook) Future gazing: By 2015 we estimate 50% of donations on JustGiving will come from Facebook
- 15. We see the same trend in event registration 300% higher ROI from Facebook conversion than email invitation (5% conversion)
- 16. The new event fundraiser Social media savvy Mobile user
- 17. By mid 2013 mobile will overtake desktop traffic 42m 3G mobile subscriptions in the UK 24% of all visitors to Active.com currently come from mobile, 32% on JustGiving Half of all local searches are performed on mobile devices We expect another jump this Christmas as consumers get their new smartphones and tablets
- 18. Mobile optimisation is really important When the participant registers for an event
- 19. Mobile optimisation is really important ...and when people fundraise and donate
- 20. The new event fundraiser Social media savvy Mobile user In Memory motivated
- 21. In memory fundraising is a key motivation for participation Health and medical charities estimate that between 50-80% of all their event pages are in memory motivated People raising money in memory of a loved one through an event have been seen to raise 53% more (up to £700) In memory fundraisers are highly motivated and need special tools and support
- 22. The new event fundraiser Social media savvy Mobile user In Memory motivated Employee
- 23. Companies represent a new opportunity area for event organisers Over 300 domestic and multi-national companies fundraising on JustGiving Over £25m raised by company employees on JustGiving in 2011 Companies looking for ways to engage their employees in activities and give back to the community
- 24. The new event fundraiser Social media savvy Mobile user In Memory motivated Employee
- 25. Key insights Event participation and fundraising is still growing Charities supporters are highly engaged participants The network effect of fundraising enables event organisers to acquire and retain new participants at no cost UK citizens are rapidly switching to mobile and tablets...are you ready? People motivated by in memory are the most committed event fundraisers Companies represent a new opportunity area for event organisers and charities
- 26. VIDEO
- 27. Event perspectives on making every step count
- 28. Events v’s participation Running Cycling Triathlon stability 52% up 17% up Events Participation • Participation in sports increased by 1% (comparison of 2011-2012 data with 2005-2006 data) Source: Sport England Active People Survey
- 29. Competitive landscape Consumer Venue Concept Date £
- 30. Event concept - Getting it right Consumer Venue Concept Date
- 31. Putting the PERSON at the center of activities and lifestyle Personal Account Offers Activities Newsletters Fundraising Training Community Plans Teams Results Public Profile
- 32. Provide the participant the platform across multiple devices Tablet Phone Desktop
- 33. Participants event lifestyle Activity Talk about the activity Sharing goals Compare experiences Sharing activities Activity Registration & Participation Pick the next challenge Preparing to participate Find & Register Prepare Participate Reflect Repeat
- 34. ACTIVE Network services Technology: Media: 1 Service the specific needs of every type of activity organiser. 2 Active.com and JustGiving Brand Event Promotion Data Capture Early Bird User Logic Pricing Tiers Team and Group Entry Sponsors Multiple Purchase Social B2C and C2C E-Commerce Corporates Discount Management Charities Fundraising Referral Program
- 35. Best practices and ideas – Tiered pricing Right Event Concept – Hitting Capacity Sold 43% more entries in first Hour 29% more entries in first Week 18% increase on entry fee revenue From a 2% increase in participation
- 36. The ACTIVE Network & JustGiving event cycle Open registration Early bird/ Special price Fundraising Surveys Social media Training Emails Event QR codes Price 2 Event mobile app Price 3
- 37. The role of the event organisation Organiser Profiling Family & friends Concept Location Partnerships, Sponsors Marketing (Social, Video, Mobile,…) Multi-Purchase Reward Technology
- 38. Questions to ask yourself Organiser Who are your Customers? ? Why should people enter? ? What is your Brand/Identity? How will you fill your next event?
- 39. Questions to ask yourself Organiser Do we spend equal amount of time on Getting Participants ? Managing Event ? Building Communities Vision
- 40. Charity case study Maggie’s Cancer Caring Centres Maggie’s Monster Bike & Hike 2012 Joanna Dyson, Head of Events Graham Tyrrell, Head of Online
- 41. NETWORKING BREAK Scan the QR Code to access our 3 question survey from the event Mobile App Comment this event on Twitter: #activejustgiving
- 42. Event Organiser case study Run For All Mike Tomlinson, Founder
- 43. Demo Online registration and fundraising – The consumer perspective
- 49. Finalise your charity selection
- 50. Customise your JustGiving fundraising page
- 53. Q&A Panel
- 54. Thank you for Attending!
Editor's Notes
- #2: Welcome