Connect Crop App Design
- 1. Connect Crop Fresh food, neighbor to neighbor.
- 2. PREVIEW
- 3. PROJECT GOALS Simple How might we design a simple, streamlined garden-to-table process? Fun How might we reduce stress for individuals in need of fresh produce and make the process as delightful as possible? Accessible How might we ensure that anyone, regardless of demographic, can access or donate fresh food?
- 4. OUTLINE 1. Research ● Research ● Empathizing ● User Flows 2. Wireframing ● User Flows ● Sketches ● Digital 3. Prototyping and Testing ● Branding ● High Fidelity ● User Testing ● Opportunities 4. Outcome ● The solution ● Next steps ● Lessons learned Appendix
- 5. RESEARCH Interviews Survey Some quotes from a total of 2 user interviews: “I didn’t feel good going -to food banks- I felt like a failure. I got this feeling of you must’ve done something wrong if you’re broke.” - Experienced food insecurity while raising 5 kids “I suppose what makes -food banks- work the best is when they make you feel like you can help others even when you’re being helped.” - Currently experiencing food insecurity 9.5% 57% In a survey group of 30 people located in Aurora, Colorado: 9.5% reported that they frequently go hungry because food is too expensive to buy. 57% reported that they worry about affording food but typically or never go hungry.
- 6. RESEARCH
- 7. EMPATHIZING
- 8. EMPATHIZING
- 9. USER FLOW
- 10. WIREFRAMING Sketched Out Ideas ● Upfront language options ● Split onboarding processes for receiving and donating users ● Option to choose food interests during onboarding ● Airbnb Experiences-inspired feed
- 11. WIREFRAMING Onboarding Language selection. Receiving feed/home page Donating feed/home page Signing up for a donation Food interest customization Onboarding question
- 12. WIREFRAMING Signing up for a donation delivery:
- 13. WIREFRAMING Create a donation event as a donor:
- 16. USER TESTING < 1 minute 75% The average time spent on each task was less than 1 minute. 75% of participants said that there were never too many steps for any of the tasks completed. A total of 4 usability tests were done with past survey participants and interviewees. Test participants were given a total of 5 tasks to complete. Some data found: 50% 50% of participant rated the the app was “very easy” to navigate as opposed to “mostly easy” or “not easy at all.”
- 17. OPPORTUNITIES More streamlined process to sign up for a donation. More consistent use of icons. Less wordy screens- more imagery and icon usage throughout processes.
- 18. THE SOLUTION
- 19. THE SOLUTION
- 20. NEXT STEPS Simplify the “Create an Event” task for donors. More user testing with donors. Create a more intuitive way to add food preferences for receiving users.
- 21. LESSONS LEARNED Reduce clicks at every opportunity! Animations look best when they are at 24 frames per second. Pop-up menu will simplify almost any task. Given the right funding, this app has the potential to truly help feed communities while preventing food waste.
- 22. APPENDIX ● Survey Results ● Deliverables: User flows, SWOT, Personas, and Style Tile ● User Stories ● Wireframes and Prototype Iterations
- 23. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Please keep this slide for attribution. THANKS! Any questions? Created by Katie Hall katiedesignerlady.com (Portfolio)