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Chisa D. Pennix-Brown, MBA
Bizness Branding Academy
Before the Business Plan:
The Lean Business Model
OPENIDEA
LEAN
BUSINESS
MODEL
Please Silence Your Phones
Ask Questions, Be Willing to Answer Questions
& Actively Participate
Join the Email List http://EEPURL.com/TQ3XJ
Lean Business Model Canvas
Lean Business Model Canvas
Lean Business Model Canvas
5 Basic Principles
1.Entrepreneurs are everywhere
2.Entrepreneurship is Management
3.Validated Learning
4.Innovation Accounting
5.Build -Measure -Learn
M
V
P
inimal
iabile
roduct
Minimal Viable Product
Who is the customer?
Does the customer need exist, do they have some
pains that they need relieved or gains they would
appreciate?
Are they willing to pay for solving their need?
Does your proposed solution answer their need or,
in other words, does your solution fit their problem?
https://www.youtube.com/watch?v=CsHg5mkYJsM
Customer Segments
For Whom are you creating value?
Who are your most important
customers?
Create a Profile
Unique Value Proposition
What value to you deliver to the
customer?
What products & services are offered to
each segment?
Solution
What can/do you do to
Solve the problem the client has?
Time/Service/Product/Price/Etc.
Channels
Through which channels do your
customers want to be reached?
How are you reaching them now?
What is the most cost effective?
Channel Phases
1.Awareness
2.Evaluation
3.Purchase
4.Delivery
5.After Sales
Create Your Channels
1. Domain Name
2. Gmail Email Address
3. Twitter Account
4. Facebook Fan Page
5. Instagram Account
6. Pinterest Account
7. YouTube Account
Key Resources
What Resources
do the Value
Propositions
Require?
Physical
Intellectual
Human
Financial
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Revenue Streams
What are
Customers
willing to pay?
How are they
currently paying?
Preferences
Cost Structure
Most Important
Costs to Your
Business?
Fixed Costs
Variable Costs
Key Metrics
What do you
plan on doing
and measuring
to seek gauge
results?
Show Up & Show Out!
Recommend Me at
Linkedin.com/in/LadyBiz
Follow me @LadyBizness
Facebook.com/LadyBiznessInc
Download this presentation at
Slideshare.net/Lady Bizness
LadyBiznessOnline@Gmail.com

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