![LESSIS MORE
[More or Less]](https://image.slidesharecdn.com/theideatorhowtopitchv2-160526232028/85/theIDEATOR-How-to-Pitch-7-320.jpg)
theIDEATOR - How to Pitch
- 1. THEIDEATORA MONASH GENERATOR EVENT MONASH.EDU/ENTREPRENEURSHIP
- 2. How to Pitch
- 3. Just because someone tells you to jump off a cliff doesn’t always mean you should do it. This presentation will inform you about improving your pitch message, style and delivery. However – listen to your gut and what you think is important. No one knows your story better than you do.
- 4. What is an Elevator Pitch? A short, simple description of your business idea that anyone could understand by the time you ride up three floors in a typical elevator.
- 5. You have to be more interesting than angry birds
- 7. LESSIS MORE [More or Less]
- 8. Hook A question or a statement that really entices the audience to stay with you for the full pitch
- 11. The Business Model (How will you make money? • How much will you charge customers for your product and why will they pay the price? • What are the variable and fixed costs of your start- up and how much profit will it generate? • How many customers can you win over time and why do you think they will come on board? Core Structure 3
- 12. 3 key talking points •What is it that you’re doing & why does it matter? •How is it better? •Why are you doing what you’re doing?
- 13. What people should be thinking I didn’t know that I’m glad I do now I’d like to know more
- 14. Don’t be salesy How to Say It
- 15. “No word was ever as effective as a rightly timed pause”“ Mark Twain
- 16. Interesting story with a compelling call to action Strong, succinct problem-solution statement Clear description of how your solution is innovative Tips for your Pitch Don’t cram in buzz words – focus on what matters
- 19. 1. A Minute is Too LongIn the real world, you basically have 20 seconds to get someone engaged or you might as well go home 2. Don’t Linger on the ObviousRehashing facts seasoned investors have seen hundreds of times is wasted oxygen 3. Create a Story Around Your InnovationEven friendly audiences need to be won over Don’t expect everyone to get it 3. Templates are BoringStarting point – but modify because it won’t be perfectly suited
- 21. Do Not Get Bogged Down Present a (nagging) problem & (massive potential for success) solution Keep it clean & simple, make sure they understand the value proposition Highlight customer benefits, not technical benefits
- 22. The KISS of Death INEFFECTIVE Our medical technology is the first automatic anesthetic gas scavenging system that will scan patients using an anesthetic vaporizer thus providing analytical, diagnostic and therapeutic techniques similar to those used by National Laboratories in 2007, but that were updated in 2011 to include the new immunology reports EFFECTIVE We provide the most accurate medical diagnostic equipment available on the market. too much detail
- 24. You need to get into the nitty gritty for key things like • business model • how your product works and why it is unique • competitive landscape • the makeup of your management team • key metrics Dive In
- 26. Acknowledge Competition Don’t competitor bash Identify landscape & where you fit & neutralize it
- 29. Too many entrepreneurs cross over the line between passionate enthusiasm & fraudulent misrepresentation Common lies: • “Our projections are conservative” • “Boeing will sign our contract next week” • “Key employees will join us as soon as we get funded” • “Gartner says our market will be $50B by 2020” • “No one else is doing what we do” • “Several firms are doing due diligence” • “Patents make our business defensible” • “All we have to do is get 1% of the market” Don’t Lie (You would think this goes without saying)
- 30. Tell a Story Stories connect with an audience on a much deeper level than facts Even if you're presenting on something technical, try to weave personal stories into your entire speech to relate back to the audience and keep them engaged Let the story show your passion
- 33. End with a Memory Cue You are up against lots of competitors in a short timeframe It can be almost impossible for judges to remember the details about everyone who pitched Offer some type of memory cue to make your presentation stand out
- 35. pitch to people outside of your team and get a fresh pair of ears o Reality Check station o Rapid Fire Round o Other teams Practice, Practice, Practice