Get E Connected!
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The document discusses opportunities for governments to improve public participation through e-government. It describes how online engagement can transform government processes, make people more accountable, open up government to greater scrutiny, and allow diverse perspectives to be involved in policymaking. The document also provides considerations for setting up online engagement spaces, both internally and externally. It gives examples of New Zealand government agencies that have successfully used online tools to involve the public, and provides resources for further guidance on using social media and other digital tools for participation.
Get E Connected!
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- 2. My brief was to examine the scope for e-government to improve the opportunities for the public and businesses to participate with government, and improve policy and services aimed to put participation into practice from the outset Pose some of the opportunities and challenges that exist along the way. Describing a desired future state for government engaging with the public. Can equally be applied to engagement within an organisation. 2
- 3. ..requires culture of innovation to work ..Transform processes ..Makes people more accountable ..Opens government ..Allows greater public scrutiny 3
- 4. Some aspects to consider when connecting within an organisation. View to improve employee engagement. Example: the organisation I worked in established a wiki as a way to share articles (reduce email!), info about our work and projects, ideas, and also to highlight issues that were flagged for management team to consider at its meetings. An orchestra, like an organisation, needs the diverse instruments to work together. When setting up online engagement, consider: What functions do you want? Who should be involved in this online space Who are the champions to encourage participation? What promotion is required to raise awareness? What is required to set up the online space – terms & conditions, helpdesk, moderation etc. Is training required? When is the helpdesk function available? How do we integrate with business as usual so it becomes part of usual practice to operate in the online space? 4
- 5. Some considerations in establishing e-connections with external audiences. Additional to those highlighted with internal audiences. 5
- 6. Senior level commitment needed Prepare for the future (futures tools through Secondary Futures) Involve diverse perspectives Challenge assumptions and myths Collect or gather evidence (case studies ...) Co-create content Test new techniques and tools Evaluate –set up from the beginning Engagement at the beginning, informing not undermining leadership Targeted, personalized communication channels - online and off line experience Quality participation: involve people in problem definition. What matters most? What do we care about? 6
- 7. Keen global interest in what NZ is doing. Dr Joanne Caddy, participation and governance specialist, managed the OECD project to publish the international case studies. Other examples of international developments: Govt 2.0 Taskforce in Australia Digital Engagement in UK Cabinet Office Transparency programme in US 7
- 8. Early adopters in government Case studies as part of the Feedback loops research – colleague David Hume It gets us thinking about how to meet the needs of both sides of the equation. Beyond theory to practice. NZ case studies: Families Commission The Couch SafeAs road safety forum Bioethics Council – pre-birth testing and deliberative processes both face to face and online •Bioethics is taking massively complex and sensitive issues and working with the public to come at them in a meaningful way •The Couch is an ongoing online panel giving families a chance to influence the work of the Families Commission •Safe As was a stakeholder engagement project that influenced the nation’s road safety strategy and education program These and other case studies contained in the Guide. Examples: Wellington City Council – epetitions Adding case studies such as lessons learned from the Police Act wiki. 8
- 9. Google maps Real time mapping of emergency services Real time capability Reduce duplicated business Active participation 9
- 10. Last week, first week of August.. Featherston introduced it’s own Facebook to encourage citizens to engage 10
- 11. For you as communicators, encourage you to: Contribute by providing translation (govt technical language to plain English for example) Build capability beyond the communications team in using this channel Open the eyes of the organisation to alternative communications routes Ask the tough questions – make sure not captured by the tool. Relationship is key. Encourage innovation – don’t stifle with rules, regulations and processes (eg guest post requires prompt response not laborious sign-off processes) Alert staff to the parameters that exist (code of conduct, social media) 11
- 12. Guide that contains principles, practical management and design, evaluation, case studies: http://participation.e.govt.nz Principles for interaction with social media: http://www.ssc.govt.nz/guidance-social- media-use Guidance for implementing social media monitoring http://www.webstandards.govt.nz/implementing-social-media-monitoring - The purpose of this guidance is to help government agencies and State servants monitor existing social media. The primary audiences of this guidance are communications managers and advisors, project managers, and State servants interacting on social media. Government Use of Offshore Information and Communication Technologies (ICT) Service Providers : http://www.e.govt.nz/policy/trust-security/offshore-ICT/ 12
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