Evaluation question 2 indepth
- 1. Evaluation Question2 How effective isthe combination of your main product and ancillary texts? One of mymediaproductswascreatingthe filmposterforSnowflake;thiswasone of the ancillary texts.Creatingthe FilmPosterwasone probablyone of mymostfavourite momentsduringthis entire productionof Snowflake.Ihadcreatedthe filmposterafterSnowflake(film/mainproduct) was created,andseeingthe postercomingtolife asIworkedon itmore and more was great.Below isthe final filmposter. Snowflake FilmPoster: As youcan see,The film posterismainlyblack/ white,thisportraysthe sense of darknessanda verysinisterlookfor the audience tojudge the filmas beinga horror/ thrillergenre. The tagline “A clear and innocent conscience hasnothing to FEAR” isin all capitals,thisisto ensure thatthe audience readsthe tagline,allowingthem to interpretthe film that ‘fear’iscertainly involvedinSnowflake. The Snow-globe shownonthe film posterwill truly stand out to the audience, makingthemwonder couldthisbe a very important/vital objectinSnowflake, and questionasto whatit couldmean. Again,blackand white was usedinthe film poster,butnowit was usedthe title.The majorityof the Title is inwhite,incontrast withthe blackwhich seemstobeing overcome bythe white. Possiblymeaningthat the ‘darkness’will/can be overcome bythe ‘light’.
- 2. How was it linkedto the film? The filmposterI hadcreatedwas specificallydesignedtobe linkedtothe filmIhaddone this throughusingsimilarfeaturesandelements,andmostimportantlysimilarconventionsof the Thriller/Mysterygenre thatwouldusuallybe usedinfilmposters.Inordertoensure that I was alwaysconsideringthe filminthe productionof the filmposterIfrequentlyreferredbacktothe film and watcheditover,to gainideasandremindmyself of the mainelementsthatwasusedin Snowflake. Forexample, Ihadincludedelementssuchashavinga character fromthe filmwithinthe posterjustaddedto the similaritiesbetweenthe filmandposter,linkingthe twobyhaving candidate thatis involvedwithtakingthis‘test’whilstthisnew ‘regime’wastakingplace.The film posteriscoveredinblackand white,thiswasdone intentionally.Blackandwhite isprettymuchthe theme of Snowflake,inthe sense of ‘innocence’willprevailagainstthe ‘darkness’,therefore this meantthat the coloursI was able tostick to wasprimarilyblackandwhite tocreate a linked symbolicimage betweenthe posterandthe film. How does it promote the film? Whencreatingthe filmposter,Ialwaysconsideredthe film(snowflake) inmind,Imade sure Iwas alwaysreferringbackandwatchingthe filmplentyof timesovertoensure thatthe 'feel'wasbeing portrayedbythe filmposter,afewsecondsagoi showed youmyfilmposterforsnowflake,didyou notice howdark the filmposterwas?well thiswasdone purposelytocontrastagainstas well aswith the filmbetweenthe 'darkness'and'light'.if youare familiarwithourfilm'snowflake'youwould have notice the lightingvariesbetweenone minute beingvery darkandthe nextbeinginthe lightestof rooms. Images: I had usedan image of a candidate whichwascanteredinthe middle of the poster,thrillerstendtooftenhave amaincharacter onthe frontof the film poster,usuallyfacingtowardsyou.i howeverwentagainstthistypical conventionandputmycandidate facingawayfrom the audience inorderto signifytothe audience thisisnoordinarythriller. Fonts: The font i had usedwithinthe filmposterare verytypical fontsthatare usedcommonlyforthe genre of thriller.itwascalled'SF movie poster'thisfontwasappropriate forsnowflakeasitwas clearand precise. The fontI have chosenforthe filmposterwere chosenspecificallytorepresentthe leniencyof the film, thereforeI chose a clear,sharp and easilyreadablefont. Colours: The majorityof the filmposterwasblackandwhite,muchlike otherfilmposterswithinthe Thriller genre,thisgave the postera verysinisterlookanddidlookeffective. Tagline: The tagline was'A clearand innocence consciencehasnothingtofear'thiswas a highly relevant tagline thatsuitedsnowflakesfilmposterperfectly,once youhave watchedsnowflake youwill understandexactlywhatthistagline means.
- 3. How does the filmposter convey genre? The Snowflake filmpostercanbe questionedasto whatgenre the filmcouldbelongto,butif youthinkpreciselyonthe featuresof the filmposteryoucan establishwhatgenre itbelongsto,AsSnowflakeis a hybridgenre of Thriller/Mystery,youexpecttosee the filmposter and have questionsraisedinyourmind,Myfilmpostergeneratesa thoughtinthe viewer/readersmindfromeachindividuallyaspectthatI have thoroughlythought through,The Snow-globe forinstance,thisisthe same Snow-globe thatisusedinthe film, however the audience have noclue as to whatthe Snow-globe evenhastodo withthe film, asa result makingthe audience thinkdeeplyandassumingthatthe filmisa mystery. As I mentionedearlier,Colours.Colourscanbe a greathelpas to judgingwhatfilmgenre afilmposterbelongsto,thoughitmaynot alwaysbe the correct guess,butit couldbe.My filmposterheavily revolvesaroundblackandwhite;these twocoloursare colours commonin thriller.Thrillersare veryintense,theycangofrom beingina scene whichisbrightand sunnyandthe nextintoa dark room of whichthe audience will have noideawhatwill happen next. What audience doesthe filmpostertarget? My filmposterwouldmostdefinitelytargetthe age range between 16-25, The reasonas to whythe filmposterappliestothe minimal age of 16 ispurelybecause the filmposterdoesinfacthave a sinisterlooktoit,thiswill mostdefinitelynotbe suitable forthe youngeraudience asnotonlywoulditnotappeal to children,butparentsmayalsobe concernedas to whetherthe filmwouldbe appropriate atall fortheirchild.My filmpostercouldalsoattract mystery/thrillerfilmfans,asthe posterdoes areallygoodjobof beingeffective inthe sense of intriguingthe audience toactuallywanttoknow what these featuresthatwere intentionallyputon the filmpostermeans. Did the audience feedbacksupportthe filmposter? You’dbe surprisedastohow muchaudience feedbackhelpedtoproduce the final filmposter,Ihad usedaudience feedbacktoimprove the filmpostertomake itappeal tothe audience more,with audience feedbackitallowedme toadjustandmake changes,and to as a resultbe an effective reflectionof the film(Snowflake).Forthe final filmposterIhad gainedfeedbackfromstudentsof my class,whichallowedthemtopointoutthingsthatstoodout to them, featurestheycouldmake connectionstoandwiththe filmandalso whatthey thinkcould’ve beenimproved. Before the final filmposter,Ihadcreateddraftsfor the filmposterof Snowflake,andof course they were notas professional lookingasthe final productof the filmposterbutobviouslythatwas because theywere handdrawnsketches, whichIalsohadgainedfeedbackforeachof the three draftssketches,Ihad askeda varietyof demographicsvaryingfromages12-18, as well asteacher feedback.If youwouldlike tolookmore intothe feedbackvisit - https://mahbubulkshorts2014.wordpress.com/2015/02/03/poster-drafts/
- 4. The other productof Snowflakewasthe FilmReview;thiswasthe secondancillarytextalongsidethe FilmPoster.Creatingthe filmreviewwasactuallyquite fun,itallowedme tothinkdeeplyabout Snowflake andcreate avague summaryof Snowflakeinsucha waythat it doesn’tgive awaythe film,whilstincludingthe positivesandnegativesof the film, purelyasmyopinion. Snowflake FilmReview:
- 5. Was Little White Liesappropriate for Snowflake? Little white lieswasthe perfectpublicationforsnowflake,the audience thatlittlewhiteliesreaches out to wouldbe the mostsuitable forSnowflake asthe audience ismainlymiddle agedworkingclass citizens. LWLdoesalsopublishfilmreviewsonblockbusterfilms,butitalsodoesfilmreviewsfor independentfilms,Snowflakefitsperfectlyin-betweenthe two. How does the Reviewpromote the film? The filmreviewdoesagoodjobof lettingthe Little White Liesaudience know alittle aboutthe film; itsgenre,sound,mise enscene andactorsalongside the positivesandnegativesof the film.The reviewsmainobjectiveistointerestthe readerandmake themwantto see it.“Enoughof a reason to watch the filmIsuppose”the opinionaddedatthe endisa final conclusiononwhetherthe audience shouldwatchthe filmornot. What aspects ofthe filmdoes the filmreviewfocus on? The filmreviewfocusesonthe whole conceptof there beinga‘psychological test’ involving5 candidatesbattlingeachother.The review thenmentionsthere beingacandidate thatstandsout fromall the othercandidates,butremainingatthe ‘heartof thisfilm’. How far doesyour reviewreflectthe real strengths and weaknessesofyour film? Firstly,the review doescontainbothstrengthsandweaknessestothe film.Itseemsthe filmseems to have a balancedamountof eitherone.One strengthbeing‘Ravishingvisualsbycinematography Mahbubul Karim’thiswasmost definitelytrue asSnowflakecontainsavarietyof shotsfrom differentanglesthathelpmake the filmoverall veryeffective andintriguingforthe audience.Onthe otherhand itseemssoundwasa weaknessforSnowflake,“the lackof synchronisationof fictional sounds”whichwasin fact prettyevidentfromthe filmasthe fictional noise addeddidseemvery unrealistic.
- 6. Summary All three products(Film,FilmPosterandfilmreview) workextremelywell togetherandare very effective.Theyclearlycanbe identifiedbythe audience tosharingthe same concept.Withthe supportof the similaritiesof colours,theme andfontsithadmade the combinationof all three productsseemwell created alongsidethe iconography of the Snow-globewhichhelpedmake the filmandfilmpostervery interesting,whichcould toattract the audience.