The Art of Product Launch - Lauren Jospeh
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The Grommet is a product launch platform that empowers creators to bring innovative products, termed 'grommets', to market by facilitating funding, design, and distribution. Since its inception in 2008, it has launched over 2,000 products, aiming to reshape mainstream retail and promote the maker movement. The platform emphasizes consumer choice and community participation in product validation and support.
The Art of Product Launch - Lauren Jospeh
- 1. We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy Differently. @thegrommet
- 2. Puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market and sell their own goods”
- 3. The Grommet is a product launch platform. Waka Waka Launched 1/10/13
- 5. We learned that the business of product launch was both massive and very broken.
- 6. Social Media Social media and a c&c eAsscicbelses vibidlee oV ihdaedo tOhep pp o wer to democratize product launch. Lumi Launched 11/19/13
- 8. Mission Counts. HopBox Launched 10/22/13
- 9. The traditional ladder was broken – Makers Vurtego Launched 11/6/09 needed to vault from 0 to 60.
- 10. The more innovative a product, the LESS likely it is to succeed. Sugru Launched 11/4/11
- 11. We needed to reclear the path to launch and pave the road for a new generation of Makers. InRoad PlayTape Launched 9/3/14
- 12. We have the power to change the landscape of mainstream retail. LifeStraw Launched 3/5/14
- 13. We would build a media platform to tell the story of new to market products. Skallops Launched 10/18/13
- 14. A place where success or failure would be decided by users. RoboMe Launched 10/30/13
- 15. Video would be central to Video is central to ou ro ustro srtoyrtyetlelilnlingg
- 16. Our Product Launch Platform creates an authentic, unvarnished story of a product and then gives it national exposure.
- 17. The Grommet is not a retailer. Our customer is the Maker.
- 18. We’ve launched over 2,000 products since our start in 2008. Cameo by RUX, Heirloom Rattles Launched 10/25/12
- 19. Online conversations provide a rich forum for both community Hi Grommeters! We’re excited to launch on The Grommet and introduce you to your new 5-minute garden. I love this and its so innovative. Is it be possible to add a line of curving blocks? Great question! We and maker. have a number of additional items including curved blocks. We are excited you like the concept!
- 20. Our Data In 24 hours we have powerful data on social and commercial response Validation is like gold in the early days of your product
- 21. Choice means individual empowerment, not universal agreement. Belle-V Launched 8/20/14 Vote for your priorities with your dollars.
- 22. Consumer Spending Drives 70% of economic activity in the U.S. -The New York Times The products we buy and the companies we support create the world we live in. Mighty Purse Launched 12/19/13
- 23. Our Community “votes” with their purchases. They value Grommets that are a part of the following markets:
- 24. Design Prototype Fundraising Manufacturing Mainstream Market Entry. Nomiku Launched 6/11/14
- 25. Even the White House has joined the Movement… … The Grommet represented the route to mainstream market entry at the first White House Maker Faire
- 26. The Maker Movement: Our Future Economy The innovative, new-to- market products coming from this movement are the reason we do business every day and we're certain this is not just a passing trend.
- 30. TALK TO US! QUESTIONS? Find us on Twitter @TheGrommet