#DigitalDive - a disruptive innovation web experiment with Erasmus Students in Szczecin Poland

#DigitalDive | a disruptive
innovation web experiment
with Erasmus students in
Szczecin Poland
ICEA - FAA | The 2015 International Conference on
Economics and Administration
June 5 & 6 | 2015 | University of Bucharest
Maurice Codourey

Chindogu
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17
The 2015 International Conference on Economics and Administratio
UBR | June 5 & 6 2015 | Maurice Codourey
The japanese art of the unuseless
Kenji Kawakami
Founder of concept with 10 rules and
International Chindogu Society
„Chindogu cannot be for real use“
„Chindogu are tools for everyday life“
Pics
Toilet roll hat
Umbrella tie

December 2014
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# DigitalDive
Hackathon
Disruptive Innovation
Digital Nomads

è 8 Erasmus students
Ioana Vasiloiu (RO), Eugenia Oprinescu (RO),
Maris Laizans (LV), Filips Iljins (LV), David Gomez Munoz (ES),
Pablo Gas Garcia (ES), Andreas Andreou (CY),
Areta-Crina Balint (RO)
Special Support: Dr. Joanna Hernik, Vice-Dean Faculty
of Economics, West Pomeranian University of Technology
Szczecin
Experimentalists
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è 1999, Calgary | Hackathon
OpenBSD Berkely Software Distribution and Sun created
the term; exploratory programming | people meet, use
technology, transform ideas into reality | 24, 36, 48 hours
è 2006, NYC | Jelly Working
Roommates Amit and Luke - love working from home but
miss creative brainstorming from office. Invite friends with
laptops, generate ideas for a certain topic, up to one day.
workatjelly.com
è Disrupt Conference | Barcamp | Unconference...
Hackathon
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è Clayton Christensen | The Innovator’s Dilemma | 1997
Disruptive innovation, a term of art coined by Christensen,
describes a process by which a product or service takes root
initially in simple applications at the bottom of a market and
then relent-
lessly moves
up market,
eventually
displacing
established
competitors.
claytonchristensen.com (Harvard)
Disruptive Innovation
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è Digital natives, digital immigrants...
Nomads are a group somewhere within. Living all over the
world, working all over the word, study all over the world.
coursera.org | more than 1000 courses
edx.org
Switzerland | popupoffice.ch
nomadlist.com | best places overview
nomadforum.io
https://e-estonia.com | e-residency, digital society
...and ERASMUS students!
Digital Nomads
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Take off
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# DigitalDive
Projectathon
Twitter
Influence

æ Few rules only
Projectathon: 30 days intense, 30 days slow down

Twitter
Use #DigitalDive as much as possible
Try to mention zut.edu.pl and the faculty
Notify/Embedd all experimentalists as much as possible
Search for Twitter Accounts in Szczecin - retweet, favor,
reply, follow... eventually do more with Instagram
Do the logical, do the unlogical, use pictures & selfies
English only
Influence, be influenced, 24 hours
Fasten seat bealt
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è Scenario Planning
Philip Kotler and Kevin Lane Keller in Marketing Management
(2011)
“The world is too uncertain to predict exactly what’s going to
happen”, but this process will build your team’s skills and
make the business more flexible in future uncertainty.
è Constructivism
Startet as an artistic movement in Russia around 1917.
Became a learning theory: the individual constructs the
knowledge according to the own truth without being
restricted by a third party.
Keep in mind
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è 1 | Erasmus students synchronize
Try, explore, ask, answer, comment, engage, connect
Register Hashtag (twubs.com/digitaldive)

Task
Talk between the experimentalists
Find Twitter accounts in Szczecin
Talk about things of Szczecin
Mingle with local Tweets
Post Fotos

The what-happend-Journal
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æ 2 | Twitter activities Dec 2014è æ è
Second Tweet: When inspiration comes in packackges
it could be the faculty of economics Zut.edu.pl
= 1 Answer, later Dinner with @iloveszczecinpr
= 1 Retweet from Poland
Lots of contacts: @szczecinblog, @netcamp Szczecin,
@brama_portowa, @medioopl, @foundedinpoland,
@PogonSzczecin, @TEDxSzczecin, @MargoMultiBrand
Contacts: Sczczein, New York, Toronto, Barcelona,
Switzerland, Dublin, Paris, Israel, Salt Lake City, Boston
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æ 3 | Ioana Vasiloiu
After 2 weeks DigitalDive
Twitter: 15 new followers, 12 Tweets – 6 replies, 49 Favorites
12 Retweets, more than 2000 impressions
Instagram: 2 photos with 13 likes and 3 unknown new
followers
Twitter projection to all 9 Experimentalists (rounded down)
30 days intense action in December 2014
30‘000 impressions
800 Favorites, 200 Retweets, 80 Replies, 100 Followers
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æ 4 | Maurice Codourey
22 Tweets
13 new followers
39 Favorites
8 Retweets
7 Replies
4 Lists
Interesting: photo of student‘s coin collection „what i am
supposed to do with that“ and student‘s visit of a local store
with textiles caused special Twitter Echo
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æ 5 | Message Strategies
After a weekend in #Berlin, we learn about its #marketing
Dynamic #Szczecin ?Yes. #nanotech (Institute Foto)
when the digital #meetup combined with #lectures
starting phase 2 about #Digital #Nomads
Injured but still working on the project
Full #karaoke Attack by #marketing #students
Tramwaj 4 to http://zut.edu.pl #wifi good Mood
Learning a lot about #International #Marketing with professor
First #snow for me at #faculty
A true #szczecin brand: @PogonSzczecin
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è Think digital, forget the city map æ
Fun to explore
Impact on Szczecin and all over the world
Local recognition, contacts, discussion
Digital engagement, real encounters
Influence of own behavior, third party behavior
Potential of influencing, collaborative knowledge gain
Impact on Economics
Content Awareness and Recognition - Monitoring!
Findings, Conclusions
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#DigitalDive
Maurice Codourey
fish@fishwishion.com
@codourey & @healthinar
Visiting Professor at West Pomeranian
University of Technology in Szczecin Poland (ZUT)
President Swiss Communication and Marketing
Association of Public Health (Scaph.net)
Co-Founder and CMO HEALTHINAR.wordpress.com

#DigitalDive - a disruptive innovation web experiment with Erasmus Students in Szczecin Poland

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#DigitalDive - a disruptive innovation web experiment with Erasmus Students in Szczecin Poland