The Dark Side of Metrics
Which Side Are You On? Start
Does your Team have any Metrics?
Yes No
Back
Yes, we use Metrics.
Good.
Measurements can help a team achieve their
goals, test experiments, indicate if there is a
problem, mitigate risks, and keep pain point
discussions about the issues rather than about
people.
NextBack
No, we don’t use Metrics.
You should.
Measurements can help a team achieve their
goals, test experiments, indicate if there is a
problem, mitigate risks, and keep pain point
discussions about the issue rather than about
people.
NextBack
Does your Team have a lot of Metrics?
Yes No
Back
No, we have just the important ones.
Good.
Measuring what’s important to your team keeps
them focused. Remember to get rid of metrics
that aren’t specifically helping you achieve your
objectives. “Simplify – the art of maximizing
work not done – is essential.”
NextBack
Yes, we measure everything.
• Making every metric a top priority, also makes
them your bottom priority.
• Don’t hold onto metrics because you are already
capturing the data. You are spending a lot of time
gathering and discussing information that may or
may not provide a benefit later.
• Only measure what matters to your team and
change this as your team’s priorities change.
NextBack
Does your Team spend a lot of time
planning and discussing your Metrics?
Yes No
Back
No, we don’t spend a lot of time
planning and discussing metrics.
Good.
Plan one or two metrics up front and make
adjustments based upon the events that occur
during your project.
NextBack
Yes, we spend a lot of time planning
and discussing metrics.
Planning is based upon assumptions. For the
same reason we don’t waterfall our projects, we
shouldn’t waterfall our metrics. Plan one or two
metrics up front and make adjustments based
upon the events that occur during your project.
NextBack
Is it clear what you are trying to
achieve with your data collection?
Yes No
Back
Yes, we have clear goals.
When everyone understands and agrees on the
goals of the metrics, the team is more likely to
see the value of the metrics and they would be
less likely to “beat” the metric.
NextBack
No, we have no clue why we are
measuring.
When metrics don’t have clear goals, they could
be used in ways they weren’t designed. They
could cause people to:
• Make bad decisions.
• Use them against people.
• Change their behavior to beat the metrics.
NextBack
Yeah, but how do
I use Metrics for
good, Master
Yoda?
Teach you,
I will.
NextBack
Training
• Less is more. This makes them easier to collect and more likely to be correct. Let pain points
drive new metrics and get rid of them when it seems the pain is no longer felt.
• Generalize. If you don’t have a specific goal or theory you are trying to test, take a couple of
general metrics that would be leading indicators of something going wrong (e.g. throughput
and/or happiness).
• Metrics are about trends so their collection doesn’t have to be perfect.
• When metrics start to go in the wrong direction, assess first. It is ok to wait to do something.
• Use them to Experiment. We believe that…will result in...we will know we have succeeded
when...
• Goal/Question/Metric: What are you trying to achieve? What questions help you understand
if you’ve met your goal? Then, determine the metrics that help you answer your questions.
NextBack
Select an Enemy to learn how to defeat them!
Dictator: Someone who requires specific
metrics and may not have a reason other
than this information is nice-to-have.
Controller: Usually someone outside the
team, like a manager, customer, or member
of leadership, who requests specific metrics.
Financier: Perfectionists who care about
numbers and think metrics can tell you
everything about a project.
Saboteur: These are people who think
metrics are a waste of time and will find any
excuse not to collect them.
Soldier: Someone who uses metrics for
process improvement. They have good
intentions, but are overly enthusiastic.
Enforcer: Someone who uses metrics to
ensure team members are doing their jobs.
They may even measure people directly.
Back End
Dictator
• Dictators fail to recognize the cost of their demands. They tend to
require metrics based upon theory and not the reality of the
project. The team is less likely to participate and metric quality
decreases across the board.
• Get this person to be team player by having them explain what
each metric tells them and why it is important. If it is not a pain
point of the team, then consider getting rid of the metric. Ensure
they understand the cost/benefit relationship of their demands.
Then, agree upon a set of metrics and on exactly how the metrics
will be used, including what they can be used for.
Back
Enforcer
• Enforcers use metrics as a stick. They think they
are keeping the team on track, but the team will
figure out a way to game the system.
• Understand why they feel the need to measure
the team as opposed to the process or product.
Usually, their concern is related to a pain point
and there is a better metric to gather that would
help fix the root of the problem.
Back
Controller
• Controllers use metrics to feel like they know what’s
happening in the project. This may cause the team to
tell them what they want to hear which builds distrust.
• Try to get this person more involved in the team.
Establish expectations. Create shorter feedback loops
and transparency. Try to get them to share their overall
strategy and concerns. That way, the team can keep
them informed of anything that may jeopardize these.
Back
Soldier
• Soldiers believe that every pain point indicates a problem
that needs to be fixed. Their solution is to add a metric.
• Help them understand that every issue does not need to be
addressed immediately and certainly every issues does not
need a metric. Use baseline metrics, which are leading
indicators of project health (like throughput and/or
happiness). The team should decide whether or not to act
on the metric – by waiting for more data, doing research
about the issue, or by actively changing something.
Back
Financier
• They like numbers because they seem concrete
and numbers can be compared to one another.
• Metrics are all about the trends and not the raw
numbers. They tell you something might be
heading in the wrong direction, but they won’t
tell you why there is an issue or what the issue is.
Back
Saboteur
• The saboteur has seen the dark side of metrics and
doesn’t see their benefit.
• Build their trust. Start small. Use the
Goal/Question/Metric paradigm. Understand what
goals you are trying to achieve. Think about questions
that help you understand if you’ve met your goal.
Then, determine metrics that help you answer those
questions. This will build trust that metrics can help the
team.
Back
Back

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Enemies of Metrics

  • 1. The Dark Side of Metrics Which Side Are You On? Start
  • 2. Does your Team have any Metrics? Yes No Back
  • 3. Yes, we use Metrics. Good. Measurements can help a team achieve their goals, test experiments, indicate if there is a problem, mitigate risks, and keep pain point discussions about the issues rather than about people. NextBack
  • 4. No, we don’t use Metrics. You should. Measurements can help a team achieve their goals, test experiments, indicate if there is a problem, mitigate risks, and keep pain point discussions about the issue rather than about people. NextBack
  • 5. Does your Team have a lot of Metrics? Yes No Back
  • 6. No, we have just the important ones. Good. Measuring what’s important to your team keeps them focused. Remember to get rid of metrics that aren’t specifically helping you achieve your objectives. “Simplify – the art of maximizing work not done – is essential.” NextBack
  • 7. Yes, we measure everything. • Making every metric a top priority, also makes them your bottom priority. • Don’t hold onto metrics because you are already capturing the data. You are spending a lot of time gathering and discussing information that may or may not provide a benefit later. • Only measure what matters to your team and change this as your team’s priorities change. NextBack
  • 8. Does your Team spend a lot of time planning and discussing your Metrics? Yes No Back
  • 9. No, we don’t spend a lot of time planning and discussing metrics. Good. Plan one or two metrics up front and make adjustments based upon the events that occur during your project. NextBack
  • 10. Yes, we spend a lot of time planning and discussing metrics. Planning is based upon assumptions. For the same reason we don’t waterfall our projects, we shouldn’t waterfall our metrics. Plan one or two metrics up front and make adjustments based upon the events that occur during your project. NextBack
  • 11. Is it clear what you are trying to achieve with your data collection? Yes No Back
  • 12. Yes, we have clear goals. When everyone understands and agrees on the goals of the metrics, the team is more likely to see the value of the metrics and they would be less likely to “beat” the metric. NextBack
  • 13. No, we have no clue why we are measuring. When metrics don’t have clear goals, they could be used in ways they weren’t designed. They could cause people to: • Make bad decisions. • Use them against people. • Change their behavior to beat the metrics. NextBack
  • 14. Yeah, but how do I use Metrics for good, Master Yoda? Teach you, I will. NextBack
  • 15. Training • Less is more. This makes them easier to collect and more likely to be correct. Let pain points drive new metrics and get rid of them when it seems the pain is no longer felt. • Generalize. If you don’t have a specific goal or theory you are trying to test, take a couple of general metrics that would be leading indicators of something going wrong (e.g. throughput and/or happiness). • Metrics are about trends so their collection doesn’t have to be perfect. • When metrics start to go in the wrong direction, assess first. It is ok to wait to do something. • Use them to Experiment. We believe that…will result in...we will know we have succeeded when... • Goal/Question/Metric: What are you trying to achieve? What questions help you understand if you’ve met your goal? Then, determine the metrics that help you answer your questions. NextBack
  • 16. Select an Enemy to learn how to defeat them! Dictator: Someone who requires specific metrics and may not have a reason other than this information is nice-to-have. Controller: Usually someone outside the team, like a manager, customer, or member of leadership, who requests specific metrics. Financier: Perfectionists who care about numbers and think metrics can tell you everything about a project. Saboteur: These are people who think metrics are a waste of time and will find any excuse not to collect them. Soldier: Someone who uses metrics for process improvement. They have good intentions, but are overly enthusiastic. Enforcer: Someone who uses metrics to ensure team members are doing their jobs. They may even measure people directly. Back End
  • 17. Dictator • Dictators fail to recognize the cost of their demands. They tend to require metrics based upon theory and not the reality of the project. The team is less likely to participate and metric quality decreases across the board. • Get this person to be team player by having them explain what each metric tells them and why it is important. If it is not a pain point of the team, then consider getting rid of the metric. Ensure they understand the cost/benefit relationship of their demands. Then, agree upon a set of metrics and on exactly how the metrics will be used, including what they can be used for. Back
  • 18. Enforcer • Enforcers use metrics as a stick. They think they are keeping the team on track, but the team will figure out a way to game the system. • Understand why they feel the need to measure the team as opposed to the process or product. Usually, their concern is related to a pain point and there is a better metric to gather that would help fix the root of the problem. Back
  • 19. Controller • Controllers use metrics to feel like they know what’s happening in the project. This may cause the team to tell them what they want to hear which builds distrust. • Try to get this person more involved in the team. Establish expectations. Create shorter feedback loops and transparency. Try to get them to share their overall strategy and concerns. That way, the team can keep them informed of anything that may jeopardize these. Back
  • 20. Soldier • Soldiers believe that every pain point indicates a problem that needs to be fixed. Their solution is to add a metric. • Help them understand that every issue does not need to be addressed immediately and certainly every issues does not need a metric. Use baseline metrics, which are leading indicators of project health (like throughput and/or happiness). The team should decide whether or not to act on the metric – by waiting for more data, doing research about the issue, or by actively changing something. Back
  • 21. Financier • They like numbers because they seem concrete and numbers can be compared to one another. • Metrics are all about the trends and not the raw numbers. They tell you something might be heading in the wrong direction, but they won’t tell you why there is an issue or what the issue is. Back
  • 22. Saboteur • The saboteur has seen the dark side of metrics and doesn’t see their benefit. • Build their trust. Start small. Use the Goal/Question/Metric paradigm. Understand what goals you are trying to achieve. Think about questions that help you understand if you’ve met your goal. Then, determine metrics that help you answer those questions. This will build trust that metrics can help the team. Back
  • 23. Back