The document describes new graphics and features that can be added to an existing website to improve the online car shopping experience. Eye-catching graphics about hassle-free shopping will be placed strategically on the site. A new "Easy Cart" feature allows customers to add vehicles to their cart with one click and see customized price quotes, trade-in values, financing/leasing options, and their credit status in one place. Additional enhancements include vehicle-specific videos, live chat, dealer reviews, special offers, and appointment scheduling to streamline the sales process.
