Log book copy
- 1. Log Book Niall Moriarty Candidate number: 6706 Center Name: St Paul’s Catholic College Center Number: 64770
- 2. Conventions of a magazine -Bold and attractive masthead -Interesting and eye catching colours -Iconic and bold image -Tag lines -Cover lines -Barcode -interesting and busy front cover -Convergence
- 3. Codes and Conventions of Magazine Cover Masthead Main Image/gratific ationMain Article/cov er story/star appeal Cover lines/Star Appeal Date No, convergence to promote the online brand of the magazine
- 5. Analysis The Rolling Stone cover page does not have enough of the codes and conventions that a magazine cover should have. This is because it does not contain a barcode or the convergence (e.g. Twitter, Facebook, Instagram.) It also does not give a specific date of the issue of the magazine. It only gives the season when it was printed. Although I does give cover lines that also have star appeal to people who may prefer other stars to read about. As well as Star appeal there are also political issues that the magazine writes about, this also gives potential readers something else to read about rather than what is going on in the lives of the rich and famous. This also relates to Katz theory of gratification as it has Lady GaGa on the front cover. This would attract her fans as it is about her. This could also attract women as it is an empowering image of her holding the guns however it could also attract men as she is dressed in a revealing and suggestive manner. The Political agendas also relate back to the hypodermic syringe theory as they are giving the readers an opinion so the readers would then use that opinion as a base for their own. As well as that Maslow’s Hierarchy of needs theory comes into this as social climbers will use this to form their own opinion and try to climb the social ladder. Although because the magazine does not contain an convergence it hinders the digital version of the magazine and the website that the magazine has. But because of this it may suggest that this magazine is well established which means that it does not need any convergence to promote it. But a bar code is needed as that allows the customer to buy the magazine, the bar code may be on
- 6. Double Page Spread Analysis The large red L that covers the page shows that she is the star and connotes her dominance and power that she has. The fact that it is red further connotes that she has true passion for what she does (which is making music.) The use of step-down capitals highlights the different subjects that are being spoken about. This gives a clear definition to the reader where each question is. Lady and GaGa are in different fonts. This emphasizes the clear contrast in the words. It also highlights the theatricality of her personality. The image that is used is in black and white. She is wearing nothing but a chain necklace. This is provocative which follows her performance style. The fact that the photo is in black and white shows that she is attempting to bring the vibe from the 80’s into modern day. This Vogue
- 7. Contents Page Analysis The contents page of this magazine is very regimented as it is clear that the text and image are separate. This gives the contents page a chic feel. It also follows the general layout that is used for all of the magazines. The masthead has some of the most importance here because the O, the G, the U and the E all go over the image. This gives the
- 8. Target Audience and USP Target Audience The target audience for my magazine are people who are interested in rock and pop music. I think this because they are both extremely popular genres of music. I also am a fan of these genres which will help me make a magazine that has the latest and some of the most popular bands and artists. The age group that I am aiming for are from 13 to 25-27 I think this is a good age group as the younger audiences I feel are more willing to spend more money on magazines but 25-27 years old are more opinionated and will have more views on the issues and articles that I would make for magazine. USP The USP of my magazine is that it is going to feature articles on the latest artists and upcoming artists in the art world such as: Dairo Vargas and Millie Brown. I think this will make my magazine unique because not many magazines follow the latest trends in the art world and follow the creativity of people.
- 9. Genre Research Page The Inspiration for my magazine is “Rolling Stone”. I chose this magazine because they are different to other music magazines. This is because they are different to other music magazines as they also include politics in their magazine. I have used this idea but instead of politics I have chosen art. This is because the art scene is changing a lot and creative expression is becoming more and more evident now, not just in pop culture but also in general creativity. I want to have art as apart of my magazine because it is something that is very personal to me as I draw and paint in want to transfer that passion into a magazine. The music that my magazine will most likely write about is pop music as it is a constantly changing landscape. I feel that because of this I
- 10. Publisher Research Page The Publisher of Rolling Stone magazine is Wenner Publications. This was made by Jann Wenner who is also the co-founder of Rolling Stone. Jann Wenner is also the Publisher of Us and Mens Journal magazine. One of the magazines that Wenner Publications publishes is Us magazine. It is on a weekly circulation. I believe that the demographic for this magazine is for girls that are from the age of 15 to 25. I think this because the majority of the stories that are on the website were about all the celebrity gossip. had a pink colour theme. Mens Journal magazine however has a circulation of once a month. I believe that its demographic are men aged from 25-50 who are very health conscious and go to the gym.
- 11. Magazine of inspiration I chose Vogue because it has a very classy and simple feel to the magazine. I think this is because of the clear boxing of colour. It is simple but effective and helps direct the reader to the stories and helps separate the image and the text. I also like they way that the masthead is also placed onto the contents page. It gives a sense that the magazine is continuously stating their name, “Vogue”. The font of the text stands out as it is very sleek. It also has the most importance on the contents page because the g of Vogue is overlapping the image. It is also the only heading in black as well as it being the largest text on the page. I also like the position that the model is pulling. It is dramatic and it has a sense of movement to it. I think that the celebrity that I have chosen (Lady GaGa.) would make a pose like this for a magazine spread. I what makes this more dramatic is the use of lighting, the dramatic shadows on the neck and cheek bone.
- 12. Peer Feedback