Utilizing the Powers of Mobile Technologies
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This document summarizes a presentation about utilizing mobile technologies for nonprofits. The presentation discusses the strengths and weaknesses of mobile apps versus mobile websites, the benefits of text messaging campaigns, integrating mobile strategies with other channels, and measuring mobile initiative success. It provides examples of mobile donation options and recommends nonprofits research operating systems, review mobile traffic analytics, and send mobile-friendly communications. The presentation emphasizes integrating mobile strategies with other channels and databases to fully capitalize on mobile opportunities.
Utilizing the Powers of Mobile Technologies
- 1. Utilizing the Powers of Mobile Technologies Margaux Pagan April 3, 2012 A Service Of: Sponsored by:
- 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.com A Service Of: Sponsored by:
- 3. Affordable collaborative data management in the cloud. A Service Of: Sponsored by:
- 4. Today’s Speaker Margaux Pagan Principal, DonorFuse Assisting with chat questions: Hosting: April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:
- 5. Presented by Margaux Pagán of DonorFuse
- 6. How would you describe your organization’s effort towards going mobile? ◦ We don’t know where to begin ◦ We have launched a mobile based campaign ◦ We are all equipped but could always learn more
- 9. Mobile devices and how their capabilities differ The strengths and weaknesses of apps versus mobile website Benefits of using text messaging campaigns beyond disasters/emergencies Integrating your offline/online/social media efforts with your mobile strategy Measuring the success of your mobile initiatives
- 10. Blackberry
- 11. Apple Blackberry Android
- 12. Your data tells you, you are!
- 13. ADVANTAGES • Can be created at low costs • Speak directly to your supporters • Integrate with social media • Easily highlight your best content DISADVANTAGES • Unreliable reporting • Possible outsourced maintenance • Limited information • CAN’T ACCEPT DONATIONS
- 14. Condensed version of your website ◦ Home Page ◦ Stories ◦ Featured News Topics ◦ Multi-Media ◦ Social Media
- 15. Tap into a new generation of supporters 1.08 billion smartphones in use in the world Create outbound messaging in a mobile-friendly format Broaden your reach Offer new avenue to receive donations Track traffic and gifts
- 16. Great way to capture email addresses Start building your mobile list Integrate with your traditional channels – mail, television, online Accept donations up to $10 (Mobile Giving Foundation)
- 17. Can’t receive donor information for future cultivation Can’t send thank you/stewardship correspondence $10 maximum limited for donations Lag time of up to 60 days to receive donation from Mobile Giving Foundation
- 18. You’ve created a solid mobile strategy You’ve built a mobile app/website You’ve launched a text message campaign SO NOW WHAT?
- 19. Direct Mail Television Website Outbound Emails Social Media Donor Database
- 20. Utilize your donor database Depend on Google Analytics or other website analytics software for tracking Track donations from mobile separately to generate an accurate ROI
- 21. 1) Research operating system capabilities 2) Review analytics of people reaching your website via a mobile device 3) Decide if mobile app or a mobile website will best suite your needs 4) Begin sending mobile-friendly versions of your online outbound communications 5) Is your database set up to preference “mobile donors” for future cultivation 6) Research various text messaging vendors & choose the best one for you 7) INTEGRATE!! 8) Measure your success using an online analytics software
- 23. Find listings for our current season of webinars and register at: NonprofitWebinars.com A Service Of: Sponsored by: