Data architecture for a data-driven sales approach
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This document discusses cold calling experiences and tips for startups. It recommends using a qualifying matrix to define the information needed from potential buyers to understand if help can be provided and is wanted. It also promotes HubSpot for Startups, which provides strategy consulting, education, software, and 90% off the Growth Suite for eligible seed-stage startups.
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Data architecture for a data-driven sales approach
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- 15. Have you been cold calling in the past six months? Did you enjoy the experience? How scalable do you recon this process is?
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- 46. HSFX Metrics (Dec 2020) →
- 47. Tip: use a qualifying matrix! The qualifying matrix defines the information needed from a potential buyer in order to understand whether we can help the prospective buyers and whether the buyer wants help.
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- 65. Thank you
- 66. HubSpot for Startups 1:1 strategy consulting office hours and 24/7 customer support Inbound marketing and sales education and software onboarding 90% off HubSpot Growth Suite for eligible seed-stage startups 90%