The document discusses representation theory and how different theorists view the use of fear techniques in horror films. It analyzes how The Conjuring uses common fears and phobias like darkness, enclosed spaces, and the unknown to scare audiences. Dyer's view of stars being used for profit and audience familiarity is discussed in relation to Patrick Wilson's roles. Mulvey's male gaze theory is applied to a scene in The Conjuring. Semiotics, audience research, and reflecting society are also examined in the film through the lenses of various theorists.