KENDRIYA VIDYALAYA
GOLE MARKET
NEW DELHI
MADE BY :PRAFUL MATHUR

XI – C

15
Multinational
Praful mathur
company
XI-c
15
Multinational
company
Multinational Company (mncs)
As the name suggest , any company is referred to as
a multinational company or corporation (M.N.C) when
that company manages its operation or production or
service delivery from more than a single country.
A M.N.C is one, which has its operational
headquarters based in one country with several other
operating branches in different other countries.
The country where the headquarter is located is
called the home country.
 M.N.C. playing an important role in Globalization
and international relation between two countries.
The budget of some of the M.N.C.s are so high that
at times they even exceed the G.D.P.(Gross Domestic
Product) of a nation.
The other countries with operational branches
are called the host country.
Multinational Company (mncs)
 It is too specify that the companies
come and settle in India to earn profit.

More over Indians wide market for
different and new goods and services due
to the ever increasing population and the
varying consumer taste.
The Govt. FDI polices have some how
benefited them and dawn their attention
too.
The restrictive policies that stopped the company’s
inflow are however withdrawn and the country has
shown much interest to bring in foreign investment
here.
Following are the reasons why M.N.Cs consider
India as a preferred destination for business :HUGE MARKET POTENTIAL OF THE COUNTRY.
FDI ATTRACTIVENESS.
MACRO – ECONOMIC STABILITY
Multinational Company (mncs)
 It has also got one of the fastest growing

economies in the world.
 The policy of the government towards
FDI has also played a major role in
attracting the multinational companies in
India.
 India had a restrictive policy in terms of
foreign direct investment.
 As a result , there was lesser number of
companies that showed interest in investing in
Indian market.

 Government , now days , makes continuous
efforts to attract foreign investment by relaxing
many of its policies.
 As a result , a number of multinational
companies have shown interest in Indian
market.
Features of
multinational
companies
GIANT SIZE :- The assets and sales of multinational
companies are quite large. These companies operate
on large scale.
INTERNATIONAL OPERATIONS :- A multinational
corporation operates in more than one country . It
has its branches , factories , offices in several
countries. It operates through a network of branches
and subsidiaries in host countries.
PROFESSIONAL MANAGEMENT :- A multinational
corporation employs professional experts ,
Specialiosed people and keeps updating the
knowledge and skill of their employees by impacting
them training from time to time.
CENTRALISED CONTROL :- The branches of
multinational companies spread in different countries
are controlled and managed from the headquarters
located in home country.
OLIGOPOLISTIC POWERS :- oligopolistic means
power in the hands of few companies only . Due to
their giant size the multinational companies occupy a
dominating position in the market.
SOPHISTICATED TECHNOLOGY :- Multinational
companies make use of latest technology to supply
world class products . They employ capital – intensive
technology and innovative techniques of production.
Merits of
Multinational
Companies
oEMPLOYMENT OPPORTUNITIES :- Multinationals
create large scale employment opportunities in host
countries . They increase the investment level and
thereby employment and income level.

o ADVANCE TECHNOLOGY :- The multinational
companies bring the advance technology to
developing countries. The advance technology helps
developing countries to improve the quality of
products and reduce costs.
oGROWTH OF DOMESTIC FIRMS :- The
multinational companies stimulate the growth of local
enterprises. These local enterprises can act as
suppliers and ancillary units of multinational firms.
o FORIGN CAPITAL :- Developing countries suffer
from shortage of capital required for rapid
Industrialization .

oSTANDARD OF LIVING :- By providing superior
products and services , the MNCs help to improve
living standard in host countries.

oWORLD ECONOMY :- MNCs help to integrate
national economy into world economy . They
encourage international brotherhood and cultural
exchange through international business.
Demerits of
Multinational
Companies
• DIREGARD OF NATIONAL OBJECTIVES :- The
priorities of developing countries are strategic control
and development of back word regions, where as
multinational companies do not give any importance
to these objectives.
RESTRICTIVE CLAUSES :- Due to large resources
and bargaining power MNCs introduce restrictive
clause in collaboration agreement. MNCs do not
transfer research and development training and other
facilities to host countries.
ALIEN CULTURE :- The MNCs propagate their own
culture to sell their goods .

•

•
Multinational Company (mncs)
Strengths
Low Cost
 Well Developed
Infrastructure

Weakness

 Location is often very distant
 Lack of Transportation facilities
 Relative Inflexibility

Opportunities

Threats

 Leverage Government
Attract new industries

 Govt. restrictions
Quotas
Top 10
Multinational
Companies
Microsoft
Corporate office
Redmond, Washington,
U.S
Turnover
74 Billion Dollar
Employees
97000+
Business
Software
Sector
Private Sector
Career Website
careers.microsoft.com/
1|
IBM
Corporate Office
Armonk, New York, U.S.
Turnover
107 Billion Dollar
Employees
434246+
Business
Computer Hardware ,
Software
Sector
Private Sector
Career Website
www-07.ibm.com/in/careers
Nokia Corporation
Corporate Office
Espoo , Finland
Turnover
39 Billion Dollar
Employees
97800+
Business
Internet , Software
Sector
Private Sector
Career Website
www.nokia.com
PepsiCo
Corporate Office
New York , U.S
Turnover
67 Billion Dollar
Employees
297050+
Business
Food and Beverage
Sector
Private Sector
Ranbaxy Laboratories
Ltd.
Corporate Office
Gurgaon , Haryana, India
Turnover
2 Billion Dollar
Employees
10000+
Business
Pharmaceuticals
Sector
Private Sector
Career Website
www.ranbaxy.com/careers
5|
Nestle
Corporate Office
Vevey , Switzerland
Turnover
86 Billion Dollar
Employees
325000+
Business
Food Processing
Sector
Private Sector
Career Website
www.nestle.in/jobs
CocaCola
Corporate Office
Midtown Atlanta, Georgia
Turnover
Unknown
Employees
150500+
Business
Beverage
Sector
Private Sector
Career Website
www.cocacolacompany.com/careers
Procter & Gamble
Corporate Office
Cincinnati, Ohio, USA
Turnover
84 Billion Dollar
Employees
125000+
Business
Consumer Goods
Sector
Private Sector
Career Website
india.experiencepg.com
Sony Corporation
Corporate Office
Minato, Tokyo, Japan
Turnover
80 Billion Dollar
Employees
162000+
Business
Conglomerate Corporation
Sector
Private Sector
Career Website
www.sony.com
Citigroup Inc
Corporate Office
Manhattan , New York, U.S.
Turnover
70 Billion Dollar
Employees
258500+
Business
Banking & Financial
services
Sector
Private Sector
Career Website
careers.citigroup.com
The End

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Multinational Company (mncs)

  • 1. KENDRIYA VIDYALAYA GOLE MARKET NEW DELHI MADE BY :PRAFUL MATHUR XI – C 15
  • 4. As the name suggest , any company is referred to as a multinational company or corporation (M.N.C) when that company manages its operation or production or service delivery from more than a single country. A M.N.C is one, which has its operational headquarters based in one country with several other operating branches in different other countries. The country where the headquarter is located is called the home country.
  • 5.  M.N.C. playing an important role in Globalization and international relation between two countries. The budget of some of the M.N.C.s are so high that at times they even exceed the G.D.P.(Gross Domestic Product) of a nation. The other countries with operational branches are called the host country.
  • 7.  It is too specify that the companies come and settle in India to earn profit. More over Indians wide market for different and new goods and services due to the ever increasing population and the varying consumer taste. The Govt. FDI polices have some how benefited them and dawn their attention too.
  • 8. The restrictive policies that stopped the company’s inflow are however withdrawn and the country has shown much interest to bring in foreign investment here. Following are the reasons why M.N.Cs consider India as a preferred destination for business :HUGE MARKET POTENTIAL OF THE COUNTRY. FDI ATTRACTIVENESS. MACRO – ECONOMIC STABILITY
  • 10.  It has also got one of the fastest growing economies in the world.  The policy of the government towards FDI has also played a major role in attracting the multinational companies in India.  India had a restrictive policy in terms of foreign direct investment.
  • 11.  As a result , there was lesser number of companies that showed interest in investing in Indian market.  Government , now days , makes continuous efforts to attract foreign investment by relaxing many of its policies.  As a result , a number of multinational companies have shown interest in Indian market.
  • 13. GIANT SIZE :- The assets and sales of multinational companies are quite large. These companies operate on large scale. INTERNATIONAL OPERATIONS :- A multinational corporation operates in more than one country . It has its branches , factories , offices in several countries. It operates through a network of branches and subsidiaries in host countries. PROFESSIONAL MANAGEMENT :- A multinational corporation employs professional experts , Specialiosed people and keeps updating the knowledge and skill of their employees by impacting them training from time to time.
  • 14. CENTRALISED CONTROL :- The branches of multinational companies spread in different countries are controlled and managed from the headquarters located in home country. OLIGOPOLISTIC POWERS :- oligopolistic means power in the hands of few companies only . Due to their giant size the multinational companies occupy a dominating position in the market. SOPHISTICATED TECHNOLOGY :- Multinational companies make use of latest technology to supply world class products . They employ capital – intensive technology and innovative techniques of production.
  • 16. oEMPLOYMENT OPPORTUNITIES :- Multinationals create large scale employment opportunities in host countries . They increase the investment level and thereby employment and income level. o ADVANCE TECHNOLOGY :- The multinational companies bring the advance technology to developing countries. The advance technology helps developing countries to improve the quality of products and reduce costs. oGROWTH OF DOMESTIC FIRMS :- The multinational companies stimulate the growth of local enterprises. These local enterprises can act as suppliers and ancillary units of multinational firms.
  • 17. o FORIGN CAPITAL :- Developing countries suffer from shortage of capital required for rapid Industrialization . oSTANDARD OF LIVING :- By providing superior products and services , the MNCs help to improve living standard in host countries. oWORLD ECONOMY :- MNCs help to integrate national economy into world economy . They encourage international brotherhood and cultural exchange through international business.
  • 19. • DIREGARD OF NATIONAL OBJECTIVES :- The priorities of developing countries are strategic control and development of back word regions, where as multinational companies do not give any importance to these objectives. RESTRICTIVE CLAUSES :- Due to large resources and bargaining power MNCs introduce restrictive clause in collaboration agreement. MNCs do not transfer research and development training and other facilities to host countries. ALIEN CULTURE :- The MNCs propagate their own culture to sell their goods . • •
  • 21. Strengths Low Cost  Well Developed Infrastructure Weakness  Location is often very distant  Lack of Transportation facilities  Relative Inflexibility Opportunities Threats  Leverage Government Attract new industries  Govt. restrictions Quotas
  • 23. Microsoft Corporate office Redmond, Washington, U.S Turnover 74 Billion Dollar Employees 97000+ Business Software Sector Private Sector Career Website careers.microsoft.com/ 1|
  • 24. IBM Corporate Office Armonk, New York, U.S. Turnover 107 Billion Dollar Employees 434246+ Business Computer Hardware , Software Sector Private Sector Career Website www-07.ibm.com/in/careers
  • 25. Nokia Corporation Corporate Office Espoo , Finland Turnover 39 Billion Dollar Employees 97800+ Business Internet , Software Sector Private Sector Career Website www.nokia.com
  • 26. PepsiCo Corporate Office New York , U.S Turnover 67 Billion Dollar Employees 297050+ Business Food and Beverage Sector Private Sector
  • 27. Ranbaxy Laboratories Ltd. Corporate Office Gurgaon , Haryana, India Turnover 2 Billion Dollar Employees 10000+ Business Pharmaceuticals Sector Private Sector Career Website www.ranbaxy.com/careers 5|
  • 28. Nestle Corporate Office Vevey , Switzerland Turnover 86 Billion Dollar Employees 325000+ Business Food Processing Sector Private Sector Career Website www.nestle.in/jobs
  • 29. CocaCola Corporate Office Midtown Atlanta, Georgia Turnover Unknown Employees 150500+ Business Beverage Sector Private Sector Career Website www.cocacolacompany.com/careers
  • 30. Procter & Gamble Corporate Office Cincinnati, Ohio, USA Turnover 84 Billion Dollar Employees 125000+ Business Consumer Goods Sector Private Sector Career Website india.experiencepg.com
  • 31. Sony Corporation Corporate Office Minato, Tokyo, Japan Turnover 80 Billion Dollar Employees 162000+ Business Conglomerate Corporation Sector Private Sector Career Website www.sony.com
  • 32. Citigroup Inc Corporate Office Manhattan , New York, U.S. Turnover 70 Billion Dollar Employees 258500+ Business Banking & Financial services Sector Private Sector Career Website careers.citigroup.com