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  We	
  didn’t	
  know	
  what	
  we	
  were	
  looking	
  for?	
  
I	
  thought	
  the	
  master’s	
  degree	
  
would	
  get	
  me	
  a	
  bigger	
  salary,	
  title	
  
and	
  …	
  respect.	
  It	
  didn’t.	
  Only	
  a	
  few	
  
companies	
  value	
  the	
  advanced	
  
degree.	
  
The	
  advisors,	
  they	
  weren’t	
  there.	
  They	
  didn’t	
  provide	
  any	
  
direction	
  as	
  to	
  what	
  to	
  take	
  that	
  would	
  help	
  after	
  graduation.	
  
I	
  don’t	
  think	
  
the	
  school	
  
cared.	
  They	
  
were	
  just	
  
making	
  
money.	
   No	
  one	
  criticized	
  me.	
  They	
  were	
  too	
  nice.	
  I	
  
wasn’t	
  prepared	
  for	
  when	
  my	
  boss	
  
criticized	
  my	
  work	
  and	
  I	
  would	
  fight	
  him	
  
back.	
  It	
  caused	
  a	
  lot	
  of	
  tension.	
  
They	
  taught	
  us	
  the	
  ideal	
  process,	
  not	
  reality.	
  
Once	
  I	
  was	
  on	
  the	
  job	
  I	
  learned	
  the	
  process	
  
never	
  follows	
  the	
  ideal.	
  
They	
  should	
  
have	
  taught	
  
us	
  to	
  be	
  
more	
  
flexible.	
  
Employers	
  wanted	
  to	
  see	
  real	
  work	
  
examples	
  and	
  I	
  didn’t	
  have	
  enough.	
  	
  
If	
  I	
  had	
  known	
  going	
  
into	
  school,	
  what	
  I	
  
wanted	
  to	
  do	
  after,	
  I	
  
would	
  have	
  went	
  to	
  a	
  
different	
  program.	
  
My	
  first	
  boss	
  was	
  so	
  
matter	
  of	
  fact,	
  unfeeling,	
  
my	
  teachers	
  had	
  always	
  
been	
  so	
  nurturing.	
  I	
  didn’t	
  
know	
  how	
  to	
  take	
  
“business.”	
  	
  
Thank	
  you.	
  That	
  was	
  
cathartic;	
  I	
  needed	
  to	
  
express	
  that	
  to	
  someone.	
  
Laughed	
  about	
  her	
  naiveté	
  in	
  workplace.	
  
Expressed	
  annoyance	
  about	
  school	
  
being	
  in	
  it	
  for	
  the	
  money.	
  
Face	
  expressed	
  relief	
  when	
  thanked	
  
for	
  interview.	
  
Felt	
  “ripped	
  off”	
  by	
  the	
  school.	
  
Embarrassed	
  by	
  her	
  early	
  bravado	
  
in	
  the	
  workplace.	
  
Insecure	
  about	
  her	
  abilities	
  to	
  
perform	
  real	
  work.	
  	
  
Undesirable	
  by	
  employers.	
  
Demoralized	
  by	
  matter-­‐of-­‐fact	
  
manager.	
  
I	
  spent	
  a	
  lot	
  of	
  money,	
  the	
  school	
  
should	
  have	
  done	
  more	
  to	
  prepare	
  
me	
  for	
  the	
  workplace.	
  
I	
  wish	
  I	
  knew	
  then	
  
what	
  I	
  know	
  now.	
  
Criticism	
  of	
  my	
  work	
  
would	
  have	
  prepared	
  
me	
  to	
  better	
  defend	
  
my	
  ideas	
  or	
  to	
  accept	
  
the	
  ideas	
  of	
  others.	
  
Even	
  simulated	
  real-­‐
world	
  projects	
  weren’t	
  
really	
  like	
  true	
  work	
  
experiences.	
  
No	
  one	
  cared	
  enough	
  
about	
  my	
  success.	
  
Why	
  teach	
  me	
  the	
  ideal	
  
process	
  when	
  reality	
  is	
  
very	
  different.	
  Teach	
  me	
  
how	
  to	
  adapt	
  to	
  reality.	
  
Teachers	
  are	
  often	
  too	
  nurturing;	
  bosses	
  typically	
  
aren’t.	
  	
  
	
  
School-­‐sponsored	
  real-­‐world	
  projects	
  never	
  truly	
  
are.	
  They	
  cannot	
  substitute	
  for	
  true	
  work	
  place	
  
experiences.	
  	
  
	
  
Students	
  need	
  professional	
  mentors	
  (not	
  academic	
  
advisors)	
  who	
  can	
  tell	
  them	
  truly	
  what	
  classes	
  and	
  
skills	
  that	
  they	
  will	
  need	
  in	
  the	
  workplace.	
  	
  
	
  
Students	
  need	
  to	
  fail	
  to	
  be	
  prepared	
  for	
  work;	
  there	
  
are	
  no	
  points	
  awarded	
  for	
  effort	
  in	
  the	
  workplace.	
  	
  
	
  
While	
  process	
  is	
  important,	
  students	
  need	
  to	
  learn	
  
to	
  by	
  problem	
  solvers	
  –	
  to	
  be	
  adaptive	
  and	
  flexible.	
  
	
  
	
  
	
  
	
  
	
  
	
  
Working	
  Professional	
  /	
  
Former	
  Graduate	
  Student	
  
A	
  dedicated,	
  goal-­‐driven,	
  and	
  creative	
  
graduate	
  student	
  
To	
  see	
  the	
  future	
   She	
  needs	
  to	
  prepare	
  for	
  work,	
  which	
  is	
  a	
  
very	
  different	
  environment	
  from	
  school.	
  	
  

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RSMs Empathy Map for Design Thinking Class

  • 1.   We  didn’t  know  what  we  were  looking  for?   I  thought  the  master’s  degree   would  get  me  a  bigger  salary,  title   and  …  respect.  It  didn’t.  Only  a  few   companies  value  the  advanced   degree.   The  advisors,  they  weren’t  there.  They  didn’t  provide  any   direction  as  to  what  to  take  that  would  help  after  graduation.   I  don’t  think   the  school   cared.  They   were  just   making   money.   No  one  criticized  me.  They  were  too  nice.  I   wasn’t  prepared  for  when  my  boss   criticized  my  work  and  I  would  fight  him   back.  It  caused  a  lot  of  tension.   They  taught  us  the  ideal  process,  not  reality.   Once  I  was  on  the  job  I  learned  the  process   never  follows  the  ideal.   They  should   have  taught   us  to  be   more   flexible.   Employers  wanted  to  see  real  work   examples  and  I  didn’t  have  enough.     If  I  had  known  going   into  school,  what  I   wanted  to  do  after,  I   would  have  went  to  a   different  program.   My  first  boss  was  so   matter  of  fact,  unfeeling,   my  teachers  had  always   been  so  nurturing.  I  didn’t   know  how  to  take   “business.”     Thank  you.  That  was   cathartic;  I  needed  to   express  that  to  someone.   Laughed  about  her  naiveté  in  workplace.   Expressed  annoyance  about  school   being  in  it  for  the  money.   Face  expressed  relief  when  thanked   for  interview.   Felt  “ripped  off”  by  the  school.   Embarrassed  by  her  early  bravado   in  the  workplace.   Insecure  about  her  abilities  to   perform  real  work.     Undesirable  by  employers.   Demoralized  by  matter-­‐of-­‐fact   manager.   I  spent  a  lot  of  money,  the  school   should  have  done  more  to  prepare   me  for  the  workplace.   I  wish  I  knew  then   what  I  know  now.   Criticism  of  my  work   would  have  prepared   me  to  better  defend   my  ideas  or  to  accept   the  ideas  of  others.   Even  simulated  real-­‐ world  projects  weren’t   really  like  true  work   experiences.   No  one  cared  enough   about  my  success.   Why  teach  me  the  ideal   process  when  reality  is   very  different.  Teach  me   how  to  adapt  to  reality.   Teachers  are  often  too  nurturing;  bosses  typically   aren’t.       School-­‐sponsored  real-­‐world  projects  never  truly   are.  They  cannot  substitute  for  true  work  place   experiences.       Students  need  professional  mentors  (not  academic   advisors)  who  can  tell  them  truly  what  classes  and   skills  that  they  will  need  in  the  workplace.       Students  need  to  fail  to  be  prepared  for  work;  there   are  no  points  awarded  for  effort  in  the  workplace.       While  process  is  important,  students  need  to  learn   to  by  problem  solvers  –  to  be  adaptive  and  flexible.               Working  Professional  /   Former  Graduate  Student   A  dedicated,  goal-­‐driven,  and  creative   graduate  student   To  see  the  future   She  needs  to  prepare  for  work,  which  is  a   very  different  environment  from  school.