Rani_Mohan_Resume1-v1-June2014
- 1. Rani Mohan Mail: rani.s21@gmail.com, Mobile: (0)9444950853 Summary of experience: • Over 20 years of cross functional experience in the areas of planning, purchasing, sourcing, operations, catalogue management, merchandising, Supply chain management and Customer service in retail and rewards management. • Adept at establishing and managing complex stakeholder relationship. • Strategic leader with a successful background in building high performing teams focused on exceeding goals in the areas of sales, marketing and territory development. • Dynamic in orchestration of business start-ups, turnaround, and growth ventures. • Big picture thinker, talented and driven to impact bottom-line while ensuring staff compliance with enterprise standards, procedures & regulations. Core competencies: • Involved in the conceptualization, strategic planning and execution of the DePOT stores for Pantaloons. • Planned store openings for mega stores of 35000 to 40000sq.ft for Landmark Book stores in multiple locations. • Experience in store and material planning, thus arriving at space allocation as per sq.ft returns of the category. • Experience in product mix planning to optimize the Gross margin of the store/catalogues. • Experience in materials management activities encompassing sourcing, vendor evaluation, selection and procurement. • Setting up operations process that controls Product lifecycle and client/customer interface with necessary MIS to end customer. • Business and operational roll out of SAP, for two of the organizations. • Experience in warehouse and courier management. • Excellent communication skills (verbal, written and presentation). Ability to establish good working relationships with internal and external stakeholders. • Have pan India contacts among the suppliers and service providers. • Working knowledge of store design, visual merchandising, location selection, promotions and advertising. • Have e-commerce experience in maintaining a product range (electronics and non-electronics) for leading banking (HDFC, ICICI & IndusInd bank) and Non- Banking segments(BFSI). Page 1 of 5
- 2. • Running end to end rewards management program for Banking and IT/ITes customers. Work Experience: Current: V.P.Purchase and Merchandising. Royal Images catalogue company:Jan.2013 till present. Profile of the company: • Running virtual stores for the premium banks and Non-Banking segment like Bajaj Financial services. • Inflight magazine for Go Air. • Rewards management for IndusInd Bank- pure rewards redemption and Points plus cash option. • Acting as fulfillment agent for “Loyalty rewards” thus attending to the needs of 9 PSU banks including SBI &Federal Bank. Key Achievements: • Defined process flow for planning and executing catalogue management. • Introduced category mix planning to optimize sale and Gross margin. • Projecting planning and budgeting monthly sales to ensure smooth cash flow for procurement related activities. • Employed key resource to ensure better quality output in both category and procurement related activities. • Working closely with creative and Design team to improve on quality of catalogues. • Ensuring periodic training and hand holding for call center, customer service and warehouse team. • Defining training modules for call center training. • Introduced drop shipment products to bring in category range – (white goods and textiles and clothing). Page 2 of 5
- 3. Head - Purchase Eden Red -Accentiv (Royal Images Direct Marketing & Surf gold) April. 2008 - December 2012 Handled CRM related activities and controlled the Gross margin of the organization. Additional responsibility of managing SCM and warehousing for one year. • Handling rewards management for Indian and international clients. • Creating rewards catalogues, and executing end to end program for 85 clients, that includes premium clients in banking, insurance sector and BPO sector. • Handling 85 catalogues that makes sure the organization earns the assured GM • Handling purchase and distribution of products worth Rs.150 cores. • Distribution to 1millian end customers across India in specified timeline. • Courier management to execute smooth delivery of products to end customers. • Handling the customer service team for an interim period on client/customer management. • ERP roll out – Interacting with Software development team, to define and customize requirements. • Implementation of ERP. • Defining Dash Board reports to evolve weekly and monthly MIS. To have better control on operations. Key achievements: • Process control, set up fully operative department -both catalogue creation, and last mile fulfillment. • Reengineering the catalogue to get maximum conversion and profitability. • Increase in gross margin by 4% by vendor/price management. • Interacting with internal and external stake holders to optimize the rewards experience to end customers... • Controlled logistics related issues and minimized risk and delays in connection and delivery. • Managed warehouse of 20000 sq.ft warehouse, with stock worth 8 cores. Sept. 2005 – 2007 Pantaloons Retail India Ltd. Mumbai - India Category Manager – Books & Toys : Page 3 of 5
- 4. • Introduction of new line of business DePOT with books & multimedia as anchor products. Directed and co-ordinated collection development. Assess customer needs and promote merchandising services. • Planning and designing the new concept. Interacting with business heads concerning commercial issues. • Provide leadership and develop processes for merchandising team. • Identifying the product mix, planning and budgeting. • Reviewed and analysed current processes and made suitable improvements. • Master creation for product lines books and toys • Planning DePOT corners for 500 to 1000 sq.ft as well as independent stores for 6,000 to 10,000 sq.ft Key Achievements: • Successfully launched 75 DePOT stores at Big Bazaars, Central malls and independent locations across India in 2006 -2007. • Achieved a turnover of 15 crores (85% of projections) within the 15 months of DePOT launch for the vertical books. • Built and managed a team of buyers and merchandisers. • Concepetualised and created training and display manuals &Audit systems. 1999-2005 Landmark Chennai - India Head Merchandiser – Books, Toys, Stationary, Gifts &Home needs • In-charge of internal initiatives like store openings and the annual Landmark Quiz contest. • Thorough knowledge of publishing, textiles and furnishing product lines • Instrumental in structuring and establishing the merchandising department with a team of 15 people doing merchandising. Developed different categories and streamlined the process. • Successfully handled the launch of the Bangalore store project. Worked towards establishing excellent vendor relations, supply and logistics management. Key Achievements • Distinction of doubling the sales volume due to effective purchase and inventory management. • Streamlined the results, thereby enhancing profitability and smooth cash- flow. • Close coordination with the accounts department, ensuring healthier accounts and smooth business operations. 1997-1999 Mars shipping services Ltd. Chennai - India Director of Finance Page 4 of 5
- 5. 1995-1997 ABC Marketing Pvt.Ltd. Chennai Chennai - India Finance Manager Key tasks handled across both the tenures: Profit center operations • Ensuring smooth coordination & execution of activities within the department • Managing operations across different functional areas such as administration and finance. • Responsible for handling & maintaining accurate records of financial transactions &bank operations • Generating yearly financial records and drafting budgets to meet business needs. • Implementing sales and marketing strategies and accountable for top -line profitability. • Identifying and exploring new clients and tap profitable business opportunities. • Accountable for finalization of balance sheets and P&L A/C as per accounting standards. • Close co-operation for audit of accounts, including statutory, internal & tax audit, within specified time frame. • Efficiently performed internal audit of accounts to verify the accuracy of the organizations records. 1994-1995 Habitat Pvt. Ltd Chennai – India Asst. Merchandiser Manager • Accountable for managing the entire operations of the store through a team of people. • Assessing customer needs and responsible for ordering, range planning and promotional activities. • Supported the Manager in monitoring status of orders, price fixing and sales targets. Education B.Sc (Nutrition & Dietetics) from Women’s Christian College, Chennai - 1977 Date of birth: 18-11-1957. References: Available on request. Page 5 of 5
- 6. 1995-1997 ABC Marketing Pvt.Ltd. Chennai Chennai - India Finance Manager Key tasks handled across both the tenures: Profit center operations • Ensuring smooth coordination & execution of activities within the department • Managing operations across different functional areas such as administration and finance. • Responsible for handling & maintaining accurate records of financial transactions &bank operations • Generating yearly financial records and drafting budgets to meet business needs. • Implementing sales and marketing strategies and accountable for top -line profitability. • Identifying and exploring new clients and tap profitable business opportunities. • Accountable for finalization of balance sheets and P&L A/C as per accounting standards. • Close co-operation for audit of accounts, including statutory, internal & tax audit, within specified time frame. • Efficiently performed internal audit of accounts to verify the accuracy of the organizations records. 1994-1995 Habitat Pvt. Ltd Chennai – India Asst. Merchandiser Manager • Accountable for managing the entire operations of the store through a team of people. • Assessing customer needs and responsible for ordering, range planning and promotional activities. • Supported the Manager in monitoring status of orders, price fixing and sales targets. Education B.Sc (Nutrition & Dietetics) from Women’s Christian College, Chennai - 1977 Date of birth: 18-11-1957. References: Available on request. Page 5 of 5