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“We trust in a Blockchain ecosystem compliant with the financial practices used at
Investment Banks, Investment Trusts and Consulting firms.”
Tokenomics Research Center
ICO Bubble ?
Vitalik Buterin, September 2017:
“We are in an ICO bubble…. a lot of projects will fail and people will lose
money”
State of the Affairs
What Initial Coin Offerings Are, and Why VC Firms Care, Harvard Business Review,
March 2017:
“What traditional investors don’t like about any of this is the regulatory
uncertainty; the high valuations and over-capitalization; the lack of control
over financials, strategy, and operations; and the lack of business use-cases. And
like any industry, the ICO arena has had its fair share of outright scams, pump and
dumps, and blatant Ponzi schemes.”
• A lot of ICOs are scams
• Hard to distinguish scams from serious projects
• Investors are not professionals
• No Due Diligence
Tokenomics: a new science is born
Monetary
Economics
A Token is
currency into
an ecosystem
Tokenomics
Corporate
Finance
ICO funding is
a fundraising
operation by
nature
Market
Finance
Tokens are
liquids and
tradable on
exchanges
Game Theory
Incentives are
the core of
Token Model
Design
Token possible features:
 Medium of exchange (for goods & services)
 Unit of account (economic metrics inside the Token Ecosystem)
 Store of value (saving & investment)
Tokenomics for ICOs
• Token Model Design
• Valuation
• Financial Communication
Tokenomics is the bridge between Start-ups and
investors on the ICO Market
Token Model Design
 Understanding the Business Model & the vision
 Designing a Token Model enhancing the value creation & the token
circulation
Market Sizing & Token Valuation
 Each Market is defined by an annual market turnover called Total
Addressable Market
 The Tokenizable TAM is the TAM divided by the velocity, it equals to the
amount of Tokens needed to Tokenize the entire Market
 The Tokenized TAM is the TAM for which Blockchain provide an efficient
solution, it must equals the amount of token circulating in this market
TAM: $6 Billion
Velocity: 2
Disruption Rate 15%
Penetration Rate: 25%
Inputs
Case Study: Ether (ETH) Value drivers
• ICO Boom created demand for ETH because it was the medium of
exchange needed to buy Token
• ETH Price increase was led by a bullish ICO Market
• ETH Price is very dependent on Ethereum backed ICOs
ETH Use case
 Run Smart Contracts on the
Ethereum Blockchain
 Medium of exchange to buy
ERC20 Tokens
ERC20 Tokens are issued in an ICO
by a start-up in exchange of ETH
ICO Performance Analysis
Data as of Nov 2017
What do we do at Token Capital Market?
ICO Consulting
 Definition of relevant metrics for each Token Sale
 Total Addressable Market (TAM) Valuation
 Estimation of Token TAM
 Token Issuance Valuation
 Token Model Design
Market Watch & Trend Analysis
 Daily Coverage of 50+ major Cryptocurrencies
 Recording & Analysis of 300+ Token Sales
Token is the new Stock
@TheTokenomist @TCMLive

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Tokenomics Overview

  • 1. “We trust in a Blockchain ecosystem compliant with the financial practices used at Investment Banks, Investment Trusts and Consulting firms.” Tokenomics Research Center
  • 2. ICO Bubble ? Vitalik Buterin, September 2017: “We are in an ICO bubble…. a lot of projects will fail and people will lose money”
  • 3. State of the Affairs What Initial Coin Offerings Are, and Why VC Firms Care, Harvard Business Review, March 2017: “What traditional investors don’t like about any of this is the regulatory uncertainty; the high valuations and over-capitalization; the lack of control over financials, strategy, and operations; and the lack of business use-cases. And like any industry, the ICO arena has had its fair share of outright scams, pump and dumps, and blatant Ponzi schemes.” • A lot of ICOs are scams • Hard to distinguish scams from serious projects • Investors are not professionals • No Due Diligence
  • 4. Tokenomics: a new science is born Monetary Economics A Token is currency into an ecosystem Tokenomics Corporate Finance ICO funding is a fundraising operation by nature Market Finance Tokens are liquids and tradable on exchanges Game Theory Incentives are the core of Token Model Design Token possible features:  Medium of exchange (for goods & services)  Unit of account (economic metrics inside the Token Ecosystem)  Store of value (saving & investment)
  • 5. Tokenomics for ICOs • Token Model Design • Valuation • Financial Communication Tokenomics is the bridge between Start-ups and investors on the ICO Market
  • 6. Token Model Design  Understanding the Business Model & the vision  Designing a Token Model enhancing the value creation & the token circulation
  • 7. Market Sizing & Token Valuation  Each Market is defined by an annual market turnover called Total Addressable Market  The Tokenizable TAM is the TAM divided by the velocity, it equals to the amount of Tokens needed to Tokenize the entire Market  The Tokenized TAM is the TAM for which Blockchain provide an efficient solution, it must equals the amount of token circulating in this market TAM: $6 Billion Velocity: 2 Disruption Rate 15% Penetration Rate: 25% Inputs
  • 8. Case Study: Ether (ETH) Value drivers • ICO Boom created demand for ETH because it was the medium of exchange needed to buy Token • ETH Price increase was led by a bullish ICO Market • ETH Price is very dependent on Ethereum backed ICOs ETH Use case  Run Smart Contracts on the Ethereum Blockchain  Medium of exchange to buy ERC20 Tokens ERC20 Tokens are issued in an ICO by a start-up in exchange of ETH
  • 10. What do we do at Token Capital Market? ICO Consulting  Definition of relevant metrics for each Token Sale  Total Addressable Market (TAM) Valuation  Estimation of Token TAM  Token Issuance Valuation  Token Model Design Market Watch & Trend Analysis  Daily Coverage of 50+ major Cryptocurrencies  Recording & Analysis of 300+ Token Sales
  • 11. Token is the new Stock @TheTokenomist @TCMLive