From Content Strategy to Drupal Site Building - Connecting the dots
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The document outlines the integration of content strategy and Drupal site building, emphasizing the need for user-focused content that aligns with organizational goals. It discusses best practices in Drupal development, including modularity, flexibility, and the importance of creating realistic content and governance plans. Additionally, it highlights useful Drupal modules and tools to enhance content management, user engagement, and measurable results.
From Content Strategy to Drupal Site Building - Connecting the dots
- 1. FROM CONTENT STRATEGY TO DRUPAL SITE BUILDING: CONNECTING THE DOTS R O N A L D A S H R I , B L U E S P A R K @ronald_istos, #drupalcs
- 6. D E F I N I N G C O N T E N T S T R AT E G Y
- 13. - S A R A WA C H T E R - B O E T T C H E R , C O N T E N T E V E RY W H E R E “The practice of understanding what content is needed to meet both users’ needs and organisational goals, producing it and creating realistic publishing and governance plans to keep it that way”
- 14. R E L AT E D D I S C I P L I N E S • Information Architecture • User Experience • Content Management • Editorial Management • Social Media Engagement • Community Management • Site Building • Development • Business Goals
- 16. W H AT D O E S S U C C E S S F U L C O N T E N T S T R AT E G Y L O O K L I K E ? • Content is not bound to a page - flexible and future-ready • We can provide the content that best stands a chance to fulfil user goals given context • Finding, using, sharing and repurposing content is easy • Message and editorial vision clear • Content creators can focus and enjoy the process, not fight with technology to get their message out • We know it works because we measured it
- 17. D E F I N I N G D R U PA L S I T E B U I L D I N G
- 18. D R U PA L S I T E B U I L D I N G • From drupal.org: “implementing business functionality and features into your Drupal site.” • Thinking of the structure and creating the content types, vocabularies, views, panels, menus • Taming the thousands of modules on drupal.org into a coherent set that performs useful functionality
- 19. T H I S I S D R U PA L
- 20. D R U PA L + C O N T E N T S T R AT E G Y
- 21. D R U PA L + C O N T E N T S T R AT E G Y
- 22. D R U PA L + C O N T E N T S T R AT E G Y
- 23. The Drupal Site Builder is often an unrecognised Architect. Assimilating a wide range of concerns and implementing them in a way that can support evolving needs
- 27. M O D E L L I N G T H E W O R L D I N D R U PA L
- 28. A B S T R A C T I O N A N D M O D U L A R I T Y A R E Y O U R B E S T F R I E N D S A N D W O R S T E N E M I E S - W H E N I T W O R K S I T A L L O W S Y O U T O A C H I E V E A L O T W I T H B A S I C E L E M E N T S G U E R N I C A - P I C A S S O
- 29. … O R I T C A N L E A D T O S O M E T H I N G T H AT I S H A R D T O U N TA N G L E Number 8 - Jackson Pollock
- 30. There is no mathematical proof as to the correct structure of a site
- 31. C O R E P R I N C I P L E S + B E S T P R A C T I C E • stick to a core set of tools as much as possible • balance flexibility with complexity • build prototypes, test, break them and build them again
- 32. L O R E M I P S U M C A N B E B A D F O R Y O U R W E B S I T E ’ S H E A LT H • build, prototype and test with a realistic simulation of the actual content • let content creators test the process from early on
- 33. TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 34. E N T I T I E S TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 35. E N T I T I E S F I E L D A P I TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 36. E N T I T I E S N O D E S U S E R S T E R M SC O M M E N T S F I L E S F I E L D A P I TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 37. E N T I T I E S N O D E S U S E R S T E R M SC O M M E N T S F I L E S P R O D U C T S P R O F I L E B E A N S F I E L D A P I TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 38. E N T I T I E S N O D E S U S E R S T E R M SC O M M E N T S F I L E S P R O D U C T S P R O F I L E B E A N S F I E L D A P I C U S T O M E N T I T I E S TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S
- 39. E N T I T I E S N O D E S U S E R S T E R M SC O M M E N T S F I L E S P R O D U C T S P R O F I L E B E A N S F I E L D A P I C U S T O M E N T I T I E S TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T F L E X I B L E D ATA M O D E L S C U S T O M D ATA S T R U C T U R E S - H E R E B E D R A G O N S
- 40. S T O RY B U I L D R E L AT I O N S H I P M O D E L S A N D R E A S O N A B O U T E A C H E L E M E N T L O C AT I O N A U T H O R ( U S E R ) T O P I CT I T L E T E A S E R B O D Y F E AT U R E D I M A G E
- 41. C H O O S E T H E R I G H T F I E L D ( A N D W I D G E T ! ) F O R T H E TA S K AT H A N D Numeric HierarchicalSelect Simple Dropdown Text Area
- 42. F I E L D C O L L E C T I O N S F O R G R O U P I N G R E L AT E D F I E L D S T O G E T H E R
- 43. U S E F U L M O D U L E S - I • Dozens (hundreds?) of field modules • Geofield - drupal.org/project/geofield • Addressfield - drupal.org/project/addressfield • Tablefield - drupal.org/project/tablefield • Link - drupal.org/project/link • Fieldgroup - drupal.org/project/field_group • Fieldcollection - drupal.org/project/field_collection
- 44. U S E F U L M O D U L E S - I I • Beans - drupal.org/project/bean • Entity Reference - drupal.org/project/entityreference • Inline Entity Form - drupal.org/project/inline_entity_form • Prepopulate - drupal.org/projects/prepopulate (pre-fill fields based on URL variables) • Conditional Fields - drupal.org/project/conditional_fields • Extra Field Description - drupal.org/project/extra_field_description • Field Placeholder - drupal.org/project/field_placeholder
- 45. T E X T F I E L D S A N D F O R M AT T I N G absolute freedom
- 46. T E X T F I E L D S A N D F O R M AT T I N G absolute austerity
- 47. T E X T F I E L D S A N D F O R M AT T I N G balance between choice and freedom
- 48. U S E F U L M O D U L E S • Better formats - drupal.org/project/better_formats • WYSIWYG - drupal.org/project/wysiwyg • EDIT - drupal.org/project/edit
- 50. C AT E G O R I Z AT I O N - I M U LT I P L E O P T I O N L I S T F I E L D limited choice limited content creator control no automatically generated pages ensures consistency good for simple yes/not
- 51. C AT E G O R I Z AT I O N - I I TA G S open-ended content creators can easily create new consistency quickly becomes an issue
- 52. C AT E G O R I Z AT I O N - I I I F I X E D V O C A B U L A R I E S better control can introduce hierarchy adding fields turns them into full-blown content
- 53. C AT E G O R I Z AT I O N - I V F L A G S simple choices allows user to create arbitrary lists
- 54. C AT E G O R I Z AT I O N - V O R G A N I C G R O U P S group for permissions group for community a wide-cross section content
- 55. U S E F U L M O D U L E S • Taxonomy Manager - drupal.org/project/ taxonomy_manager • Taxonomy Merge - drupal.org/project/term_merge • Taxonomy Tools - drupal.org/project/taxonomy_tools • Taxonomy Menu - drupal.org/project/taxonomy_menu • Flag - drupal.org/project/flag • Organic Groups - drupal.org/project/og
- 56. F E E D T H E M A C H I N E S • Facebook Graph - drupal.org/project/metatag • schema.org - drupal.org/project/schemaorg • RDFa - core
- 57. M O D E L L I N G I TA LY
- 58. C O N T E N T A U D I T
- 60. C O N T E N T M O D E L
- 61. C O N T E N T C AT E G O R I E S + C O N T E N T T Y P E S • Editorial (stories, features) • Resources (recipes, language lessons) • Listings (accommodations, properties, experiences, products) • Community (community posts, comments)
- 62. C O M M O N V O C A B U L A R I E S G L U E E V E RY T H I N G T O G E T H E R • location vocabulary: fixed, hierarchical, populated with Wikipedia data • topics: structured, carefully managed • tags: open-ended • sections: define overarching sections (life+style, culture, food + wine, travel)
- 63. • think of each in relationship to the rest • automagic functionality
- 64. E V E RY O N E PA R T I C I PAT E S U S E R - G E N E R AT E D C O N T E N T A S W E L L • User-generated content cannot follow rigid rules • Simplify interface and make explicit the benefits
- 65. E N J O Y T H E R E S U LT S http://pedoriowaterdogs.com/wp-content/uploads/2014/04/Happy-dog.jpg
- 66. S E C T I O N S T R E A M • Brings together different content types for the Pinterest generation • Content types have a stream view mode • Can update both manually and automatically drupal.org/project/ nodequeue
- 67. A global view of the depth and breadth of content on ITALY - for power users and for the editorial team
- 68. Recipes section takes advantages of vocabularies + facets to allow for search by ingredient, cost, etc
- 70. U S E R G E N E R AT E D L I S T S
- 71. C O N T E N T F O R M A C H I N E S
- 72. P R O D U C I N G A N D S H A R I N G C O N T E N T
- 73. show the authors love http://www.bluespark.com/blog/bluespark-midcamp-chicago-2014 Adrian Rollett
- 74. • think carefully about how much workflow you actually need • simple scheduling tools can be very effective • drupal.org/project/scheduler • drupal.org/project/workbench • Depending on the scenario authorship information can be useful • drupal.org/project/ google_authorship P U B L I C AT I O N
- 75. P U B L I C AT I O N! • study user behaviour • take care of timing • prepare an editorial calendar • think of caching • sharing tools
- 76. M E A S U R I N G R E S U LT S Amongst our weaponry are such diverse elements as relevant questions, accurate facts, dislike of anecdotal information and lovely graphs
- 77. M E A S U R I N G R E S U LT S Make sure to measure specific efforts to provide content creation ROI
- 78. C O N S I D E R T H E W I D E R E N G A G E M E N T S T R AT E G Y • Who are your users • Where do you engage with them • How do you engage with them • What are pivotal actions that lead to goals being achieved
- 79. WHAT DID YOU THINK? E V A L U A T E T H I S S E S S I O N : austin2014.drupal.org/node/2368 T H A N K Y O U !
- 80. WHAT DID YOU THINK? E V A L U A T E T H I S S E S S I O N : austin2014.drupal.org/node/2368 T H A N K Y O U !