Competitive Benchmarks_Approach

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Competitive Benchmarking for NExT training.net
Competitive
Benchmark

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Objective
It is said that successful businesses work consistently to streamline practices and increase profits. The aim
here is to :
a) Promote continuous improvement
b) Make companies search for the best practices, innovative ideas, and highly effective operating
procedures
c) Notify a company if it has fallen behind the competition
d) Inspire managers to compete
e) Allow goals to be set objectively
Organizations must continue to innovate as well as imitate.
Our Benchmarking is for asserting how well NEXT website is doing against the competitor. Market intelligence
and features are the key ingredients to any competition; therefore, the primary mechanism is to gather
information on the competitor’s approach.
If there is merit in something new, for example a feature or functionalities, it should not be ignored as these are
likely to impact us later. Adoption of the competitor’s good ideas is the best way forward. Investment in threats
can be an effective way keeping up with staying ahead in the market.

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The idea is to identify and evaluate competition and their strategies to determine their
strengths and weaknesses relative to those of NeXTs product or service.
Who are the competitors – Why would NEXT consider them as competitors
1. Oil and Gas Training
2. IHRDC
3. Petro Edge Asia
4. Petro Ed
5. Petro skills
6. IFP Training/
The Idea
What are others
performance
levels?
How did they get
there?
What is our
performance
level?
How do we do it?
Creative
Adaptation
Breakthrough
Performance
AND
4
Competitors
specific to
E-Learning
Services
6Direct
Competitors
1. https://www.coursera.org
2. https://www.lynda.com
3. www.edx.org
4. https://in.udacity.com

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Method of
Analysis
The Analysis and the documentation of its
findings begins with the identification and
listing of all the major known competitors of
NEXT. Then there is a comparison of each of
these websites on certain standard heuristic
aspects common to websites and also on aspects
specific to the line of business, followed up with
ranking of these websites based on the
heuristics.
Then, the analysis takes on a predominantly
qualitative turn in its findings and focuses more
on bringing to light any best practices observed
in any of the competition in certain key common
aspects identified in this line of business.
Areas of Comparison
a. How Visually Appealing is the
Website?
b. How Easy is it to Navigate through
the Website?
c. How Well are the Products
Categorized?
d. How Easy is it to find Products and
Product Related Information?
e. How Easy is it to filter specific
Products from a Product Category?
f. How Easy is the Product Purchase
Process?
g. How Seamless is the
Informational/Transactional
Aspect?
h. How good are the Help options?
i. How good is the Feedback
Mechanism on the Website?
j. How good is the Integration with
Social Media?
k. How good is the Search and Search
Capabilities?
l. How well does the Website promote
the Brand Image?
m. How Accessible is the Website to the
Visually Challenged?

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{ We Recommend }
1.Loss Aversion
What is it - Loss Aversion Theory is about - Our fear of losing motivates us
more than the prospect of gaining something of equal value. It is a value
function property in UX design
When to Use: In order to motivate the user to start doing something
Ex: When signing up for a new facebook account, a wizard asks to find more
friends through the email address or social media accounts. Similarly if user
login for One course we can also offer him Benefits- such as ‘ 90% of people
who have taken this course made a successive jump in their Career ’
2.Recognition over Recall
Humans are better at recognizing things previously experienced than we are
at recalling them from memory
When a user goes back to Amazon.com, the personalized homepage includes a
list of recently viewed items.
Top 5 Features

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3.Input Feedback
The user has entered data into the system and expects to receive feedback on
the result of that submission.
4.Good Defaults
Wherever appropriate, prefill form fields with your best guesses at the values
the user wants.

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5.Progressive Disclosure
Progressive disclosure is an interaction design technique that sequences
information and actions across several screens . By disclosing information
progressively, Progressive disclosure defers advanced or rarely used features
to a secondary screen, making applications easier to learn and less error-
prone

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Features
Explaining the
process
I. Wizard
II. Completeness
meter
III. Steps Left
IV. Inline Help
Box
Cognition
I. Loss Aversion
II. Status-Quo
Bias
III. Framing
Perception and
memory
I. Tunneling
Feature Filtering

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II. Reduction
Design
Pattern
III. Triggers
IV. Chunking
V. Recognition
over recall
Forms
I. Password
Strength
Meter
II. Input
Feedback
III. In place
Editor
IV. Expandable
Input
V. Input Prompt
VI. Good Defaults
Content
I. Progressive
Disclosure
II. Cards

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III. Adaptable
View
IV. Event
Calendar
V. Article List
VI. Tag Cloud
VII. Pagination
VIII. Archive
IX. Favorites
X. Pricing table
XI. Coupon
Increasing frequency
I. Tip A Friend

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Reputation
I. Collectible
Achievements
II. Leaderboard
III. Testimonials
Fat Footers
Auto Hide Headers

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We have evaluated the above-mentioned websites and found certain key ingredients
driving the sales. Those key performance indicators (KPIs) are highlighted in the following
pages. We have gathered key insights into the competitor’s product strategies. Noted down
metrics on how users perceive subsequent brands and product offering differently to gain a
competitive edge.
Sl
no.
https://www.petroedgeasia.net/
What we like
1
 Top navigation & logo
positioning
 Background Video banner
 Subscribe button highlight
 Courses
 Browse Courses
 Search Courses
2
 “Featured Courses” carousel
 Every course card info with
related images
Other Key Performance Indicators
(KPIs)
Direct Competitors

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3
 Testimonials
4
 Learning partners logo
 Supporting partners logo
 Exhibition & Media
Partners logo
5
 3rd Party Offline – Leave a
message

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6
 Sign In
 Create Account
7
 Footer Social links
https://www.petroedgeasia.net/browse
8
 Inner page banner image
with page brief info

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9
 Search Course
 Course Thumbnail Card,
with course name, small
description and respective
course thumb image
10 https://www.petroedgeasia.net/calendar/2017
 Course listing
 Course Filter. Filter can be
presented horizontally at
top of the listing. As shown
in the left image with red
border
https://www.petroedgeasia.net/course/Lubricant-Blending-
and-Quality-Assurance
11
 Course details
 Course fees
 Course info
 Right panel info related
to the course
 Social Links

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12
https://www.petroedgeasia.net/register
 Course Registration
 Form
 Captcha
https://www.ihrdc.com/
What we like
13
 News/Article
 News can be shown in
NExT online education
portal in a different good
way.
https://www.petroskills.com/ What we like
 Sticky/Fixed Navigation
 Navigation design needs to
be changed as per current
trends

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http://www.ifptraining.com/
What we like
 Upcoming Courses
https://www.petroed.com/?v=c86ee0d9d7ed
What we like
 Jumbo Header Video Banner
 Navigation
 Contact Info
 Sign In
 Course Search
 eLEARNING COST SAVINGS
CALCULATOR

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 Fat Footer
 Browse Course
 E-Learning course listing
adopting card style layout
approach with related links
& Course Search
 Contact Us
 Location Map
 Contact Us Form
 Contact Us Address

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Top 6 Competitors – Petroedgeasia, Petroed, Ihrdc, Petroskills, Ifptraining and Nexttraining
Preview Results

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Sl
no. https://www.coursera.org/
What we like
1
Coursera home page.
Interactive Home page Hero
Banner can be used for
promotion and highlighting
of other salient features.
2
The Site offers exclusive
online Master’s degree
program, adding certain
value for the candidate,
increases chances of course
acceptability.
https://www.lynda.com/
1
Lynda home page. Hero
banner has the feature of
Trial usage. Unlike Coursera
it doesn’t list the big
institutes’ names for
accreditation:
https://www.lynda.com
Indirect Competitors

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Lynda 1s Video One view is an
extremely important feature to have
for the user who wants to access
course curriculum in a short span:
https://www.lynda.com/
Udacity has the most useful and
engaging feature of all, a Hero Banner
with Video : https://in.udacity.com

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Preview of Results
Top 4 Competitors – Coursera, Lynda, Edx and Udacity

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Website Health Check Up
A. The website does not have a custom 404 Error Page. The total web page site is about
253.3 KB (World Wide Web average is 2 Mb) with the comparatively high loading
time of 1.39 second(s) (1,213.37 kb/s). Nexttraining.net took 1.39 seconds to load at
a speed of 1,213.37 kb per second. This is too slow and it is likely impacting your
search rankings and user experience.
B. No Structured Data Markup has been detected.
Structured Data Markup is used to generate Rich Snippets in search engine results.
It is a way for website owners to send structured data to search engine robots;
helping them to understand your content and create well-presented search results.
C. The website is using nested tables, which can slow down page rendering.
D. Website is using inline styles.

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E. Website has too many JavaScript files (more than 7).
F. Mobile-friendliness, this website is not optimized for mobile visitors.
G. Mobile Rendering
H. No touchscreen readiness is there at the site. Currently, the tap targets on
nexttraining.net are too small for touchscreen users. These should be at least at 48
pixels’ height and width with at least 32 pixels of extra space on all sides.
I. User Interface can be improved by adding size and density buckets to accommodate
varying device sizes and screen densities.
J. Font Size legibility needs improvement. This web page’s text is too small for
readability on web and other devises.
K. Use a base font size of 16 CSS pixels.
a. Use sizes relative to the base size to define the typographic scale.
b. The general recommendation for spacing between characters is 1.2em.
c. Restrict the number of fonts used and the typographic scale.
Other suggested steps:
 Optimize images
 Leverage browser caching
 Eliminate render-blocking JavaScript and CSS in above-the-fold content
 Reduce server response time and Prioritize visible content
Above mentioned features are suggestions and can be adopted based on business needs. These
benchmarks will only be used to enhance UX Quotient in respective pages by referring to the pain
points, CX Reports as and when required. However, the final solution can only be given after a pilot
test and analytics reports on the said area.

Competitive Benchmarks_Approach

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