Lead Generation using Tradeshows
- 1. Scott Guthmann Lead Generation Marketing & Sales Consultant (720) 696-1460 scottguthman@msn.com
- 2. No sales from leads
- 4. No time with quality prospects
- 5. No visitors to booth
- 6. • ROI • Show Design • Written Goals • Planning
- 7. • Cost per lead • Travel + staff + exhibit + premiums • # of booth visitors during breaks estimated • Calculate ROI
- 8. • Show goals in advance • New Product Launch • Targeted Customers • Support the Industry • Sales • Sales Leads • Brand Awareness
- 9. • Attendee breaks • Exhibit hall & speaker session layout • Intentional networking for exhibitors
- 10. • Attendee list availability pre & post • Visitor contact collection systems
- 11. • Customer Engagement • Industry Trends
- 12. • Training for the team • Sales person efficiency • More prospect conversations in 3 days • Influencers & broader penetration • Demos? Qualifying questions?
- 13. • Competitive Research • Rivals • Industry Trends
- 14. • Clear Messaging • Publicity Opportunities • Social Media • Speaking Opportunities
- 15. • Attendee Interaction • into booth stunt • Into brand story • Contest, raffle, or game • Trade show displays with simple clear message • Eliminates Confusion • Uses fewer words
- 16. • Announcements and Media • Media list • Offer feature stories • Offer interviews • Build twitter lists in advance • Include media on show twitter list
- 17. • Social media promotion during event • Hootsuite • Specializations for your team • Photos • Live Tweeting • Media Mentions • Sharing the love • Use event hashtags & sponsor hashtags • Speaker slots
- 18. • Pre-event activities • Event plan & assignments • Post Event followup
- 19. • Pre event plan • Event promotion • Appointments • Prepare publicity & announcements • Prepare Twitter lists • Social media specialization assignments • Post event plan • Lead Follow-up • Time & Reporting Commitments
- 20. • Create a plan • Implement the plan • Measure the results
- 21. • Scott Guthmann • Lead Generation Marketing & Sales Consultant • (720) 696-1460 • scottguthman@msn.com