Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence
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The document discusses seven use cases for enhancing website optimization using website intelligence, focusing on areas such as accessibility, speed, site security, and marketing technology. It emphasizes the importance of addressing website accessibility due to legal implications and consumer preferences, alongside optimizing CSS, images, and error management. The conclusion highlights the need for a comprehensive approach to data and collaboration within organizations to improve overall website performance.
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence
- 1. 7 Use Cases To Level-Up Website Optimization With Website Intelligence Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence
- 2. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 7 Use Cases To Level-Up Website Optimization With Website Intelligence Enterprise SEO:
- 3. Website Intelligence Ashley Berman Hale VP of Professional Services, Lumar Ali Habibzadeh CTO, Lumar
- 4. Website Intelligence Poll: Question 1 At present, how much of a priority is website accessibility for your organization? ⯠High ⯠Medium ⯠Low ⯠Not a priority at all
- 5. Website Intelligence Website Intelligence Website Intelligence Accessibility Site Speed Security Content Analysis Code Quality Custom Use Cases
- 6. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 1. Accessibility The problem and the opportunity: inclusion, economics, and litigation Types: âą Visual, auditory, motor, cognitive, neurological, speech âą Permanent, progressive, temporary Itâs not if, itâs when https://www.w3.org/WAI/business-case/ â One billion people (15% of the world) live with some form of disability. - (WHO, 2020) â Every year thousands of ADA Title III website accessibility lawsuits filed in US federal courts. - 4k+ in 2022! - (Seyfarth, 2021) â Home pages average 51.4 errors. - (WebAIM Study, 2021) â 38.6% of employees reported that their productâs level of accessibility was called out as a reason for purchase by customers. - (LevelAccess, 2021)
- 7. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 1. Accessibility Examples: âą Checkout > Form Fields and Inputs âą âSkip to main navigation / skip to contentâ https://web.dev/how-to-review/
- 8. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 2. Speed: CSS Performance âą Long complex rules, specially ones containing * âą Lots of transitions and animations âą Using @import to load other CSS files âą No longer about parsing HTML but CSS crawling âą Access to selectors is needed
- 9. Website Intelligence Damaging <> benefitting How are you cataloging and understanding images today? âą File names âą Alt / title attributes âą Source size vs. rendered âą loading=âlazyâ Google Discover Google Lens Zooming out - who contributes to the imagery on your site? What data do they have access to? 3. Speed: Images
- 10. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 4. Site Security One of the sneaky tricks attackers use is Clickjacking â where the attackerâs malicious link is transparent and hiding in front of a real and authentic webpage, so the user clicks the malicious link believing they clicked the authentic page. X-Frame-Options: Deny|SAMEORIGIN|ALLOW-FROM {URL} Content-Security-Policy: frame-ancestors 'none';|'self'|'self' *.somesite.com
- 11. Website Intelligence 5. Devs & Website Intelligence Errors in production are expensive. Takes finding issues before they go live âą X multiplier in time needed to fix âą X multiplier in cost of live bugs âą Website intelligence empowers â Pre-prod scans â Trended data
- 12. Website Intelligence 6. Marketing Tech SEO is a multiplier for marketing efforts. (Opportunity: now weâre really bringing a lot of this together) Campaigns Visuals Content Success
- 13. 7 Use Cases To Level-Up Website Optimization With Website Intelligence 7. Review analysis âą How many reviews do I have for each product? âą Are they positive reviews? âą What are the keywords used to describe? âą Do we need to a build a crawler? âą Is there a tool that would do it out of the box? âą Would it integrate / fit with everything else? (monitoring, segmenting etc.)
- 14. Website Intelligence Conclusion & Sentiment Analysis Breakdown
- 15. Website Intelligence Website intelligence is bigger than any one job Data is empowering We need this broad view and a command center to work together
- 16. Website Intelligence Poll: Question 2 Who is responsible for accessibility in your/your clientsâ organizations? ⯠Internal accessibility expert ⯠UX ⯠Dev ⯠Tech SEO ⯠Outside consultant ⯠Other
- 17. 7 Use Cases To Level-Up Website Optimization With Website Intelligence Website Intelligence Q&A
- 18. 7 Use Cases To Level-Up Website Optimization With Website Intelligence Ready to dive deeper? How Your Website Impacts Demand Generation (for Marketing Leaders)âïž Blog 2023 SEO Strategy Guide: Trends to Watch This Yearâïž eBook The Ultimate Guide to Enterprise SEOâïž How to Perform SEO QA Tests â and Why Theyâre Importantâïž eBook Webinar-on-Demand
- 19. 7 Use Cases To Level-Up Website Optimization With Website Intelligence Thank you. lumar.io