Google Algorithm Updates & Local SEO: 6 Top Tips From Experts
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The document outlines strategies for improving local SEO, emphasizing the importance of a comprehensive Google Business Profile and effective review management. Key recommendations include thorough research, content creation tailored to various search behaviors, and engaging with the community for visibility and citations. It highlights updates and features from Google that can enhance local search experiences.
Google Algorithm Updates & Local SEO: 6 Top Tips From Experts
- 2. The Birdeye Experience Marketing Flywheel
- 3. Steve Wiideman ● “SEO Steve” ● CEO & Sr. Search Strategist @ Wiideman Consulting ● Adjunct Professor @ UCSD ● Author, SEO Strategy & Skills ● Researcher & Algo Junkie Visual/Screenshots
- 4. Time for a poll!
- 5. Local SEO: The Impact Google & Local SEO: What does it mean for your business?
- 6. New map and local interface in search (Dec 2021) Listing Updates can be made directly in search (Dec 2021) Local e-commerce with Pointy New Google Business Profile attributes (Feb 2021) Google News showcase (Feb 2022) Algorithm & Search Appearance Updates
- 7. Google’s Goal To provide consistent reliable information to the consumers doing online search.
- 8. Do your research! Conduct a local SEO audit Tip #1
- 9. Create a comprehensive Google Business Profile Tip #2
- 10. Establish a robust review management system Visual/Screenshot Tip #3
- 11. Tip #4 Comprehensive Content - Make sure to have content for every different way that somebody is going to search for your products/services - Don’t just think about what your customers are searching, but how they are searching as well
- 12. Tip #5 Links & Citations ● Get neighbors involved ● Get community involved ● Excellent for PR ● Earns links and citations ● Rich results (scheme/event) Off-Site Visibility ● Prioritize a list of location page tests to boost organic rankings.
- 13. Tip #6 Activity ● Optimize every available field in the GBP - do your research ● Use Google Maps when going to work ● Take photos! ● Utilize the Google Image Recognition algorithm
- 14. BONUS: Key Performance Indicators (for Inspiration)
- 15. Final Takeaways ● Tip #1: Do your research! Conduct a local SEO audit ● Tip #2: Create a comprehensive Google Business Profile ● Tip #3: Establish a robust review management system ● Tip #4: Create comprehensive content ● Tip #5: Links, citations, and off-site visibility ● Tip #6: Activity
- 16. Google and Birdeye Partnership
- 17. Q&A time!
- 18. Thank you