SPAR HYPERMARKET - NET CASE STUDY
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This document provides details about the SPAR hypermarket located in Elements Mall, Bangalore, India. SPAR is a Dutch franchise that operates over 13,000 independently owned food retail stores across 48 countries. The Elements Mall location focuses on freshness, choice, value, and service through sections like a farmers market for fresh produce, a freshly area for juices and salads, and promotional offers. The store is divided into various sections like a grandma's corner for spices, a kids section, a dairy area, and home decor products. Branding elements include the red and green color scheme, private label branding, and signage to draw customers to different areas.
SPAR HYPERMARKET - NET CASE STUDY
- 1. ARCHITECTURAL DESIGN IV Sharon Sherani Daniel B.Arch II yr IV sem Dr. MGR Educational And Research Institute
- 2. NetCaseStudy V. National Or Regional DEPARTMENTAL STORE
- 4. Location Elements Mall Ground Floor,Thanisandra Main Road, 5th Block, MS Ramaiah North City, Nagavara village, Bengaluru, Karnataka 77
- 5. Introduction SPAR- A Dutch multinational franchise that Manages independently owned and operated food retail stores Founded in Netherlands in 1932 by AdriaanVanWell Currently consists of 13,112 in 48 Countries SPAR - ‘EVERYONEWORKS BETTERTOGETHER’
- 6. SPAR Branding The ELEMENTS MALL The SPAR
- 7. HeadQuarters & SPAR India Amsterdam, Netherlands SPAR International and Max Hypermarkets entered into Partnership SPAR India focused in Development on Spar Hypermarket SPAR India is in Partnership with Dubai Max Hypermarket Focusing on Freshness, Choice, value And Service 25 stores across 9
- 9. Promotional Highlights FRESHNESS- Prime Focus Area with Introduction of FARMERS MARKET a separate Bay for Fresh Fruits andVegetables FRESHLY- A Highlighted corner For Fresh Fruit Juices, salads etc, VALUE- Exclusive offers and Best prices. A glass cube with Focus promoting on offer, complements etc OURTASTE OFWORLD-Variety of Cuisine from All over the world Highly decored wide wall with attractive colours SERVICE- Self Check out Kiosks and Online ShoppingCLICKAND COLLECT with delivery at Door step. Advertising posters and Signages
- 10. FruitsAnd Veges Bay Fancy Bay FRESHLY FANCY CORNER FROZEN
- 11. Analysis ofThe Available Sections Grandma’s Corner – Spices & pickles Wonder years – Kids Section Milky way- Dairy Products Home Sweet Home – Home Décor Spar Natural – Organic Products Private Label
- 12. MENS’ CORNER PLASTICS CORNER WOMENS’ CORNER
- 13. Branding The Brand Logo is SPAR is Its identity,The Red And Green colors are itsTrademark There Special focusing lights in the private Label brands and jewelry Advertising on the Columns were new way to paint the boring look Brightly colored interior acording toThe Product of that area Signages at higher levels which are eye catching to the costumer Elevated area for Freshly which is attractive and draws attention Depressed level for DinningArea for heat and eat foods Kids play area, so parents can leave children to play under security and shop in Harmony
- 14. VIEW OF HIGHLIGHTS Green wall Innovative racks Farmers’ produce
- 16. ThankYou😉