Ergonaute presentation on Structured Ideation Toolbox at Silicon Halton
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The document discusses the importance of structured ideation in fostering creativity and innovation in businesses, highlighting how traditional methods and processes may stifle creativity. It presents various tools and techniques for effective ideation, including problem-solving tools, cognitive engineering, and product management strategies. Additionally, it emphasizes the need for continuous improvement and a shift from quality-focused operations to innovative thinking.
Ergonaute presentation on Structured Ideation Toolbox at Silicon Halton
- 1. MEETUP #61: STRUCTURED IDEATION TOOLBOX Rami Tabbah, M.Eng @Ergonaute blog.ergonaute.net
- 2. @Ergonaute Why kill creativity? How schools kill creativity Do companies kills creativity? KPIs Processes Job descriptions Templates
- 3. @Ergonaute Businesses focus on quality Quality Focused Innovation Focused Improves efficiency Improves effectiveness Quality Þ ¯ Defects Ideas Þ Opportunities Managed by measuring defects & monitoring progress Is not about making it better. About changing the rules and the game. Businesses organize for operations It is not about working harder, but working smarter. Rules & processes: Six Sigma, Zero defects, etc. Can’t be contained by rules & processes, but may be organized and structured. Continuous improvement Doing something different rather than doing the same thing better Competes on price Game changers
- 4. @Ergonaute Few relationships Efficiency Þ ¯ Variety Less variety requires less time & effort ¯ Variety Þ ¯ Options (to discuss) ¯ Options Þ ¯ Ideas Variety Þ Options Þ Creativity/Insight Þ Provoking Actions Þ Innovation Diversity Þ Ideas Þ Innovation Þ Opportunities Þ Effectiveness
- 5. Ingredients JOV-0605-3DM-6N Different Specialties Different way to finance Different ways to meet/work People Money Education Divers Research Lobbying, regulations Text Here Policies Leadership Community Mentors, True Managers
- 7. @Ergonaute
- 9. @Ergonaute Ideation is the Center of Innovation
- 10. @Ergonaute Flow of ideas
- 11. @Ergonaute Tools for Ideation: Problem-solving Tools Abstraction Solving the problem in a model of the system before applying it to the real system Analogy Using a solution that solves an analogous problem Brainstorming Suggesting a large number of solutions or ideas and combining and developing them until an optimum solution is found Divide and conquer Breaking down a large, complex problem into smaller, solvable problems Hypothesis testing Assuming a possible explanation to the problem and trying to prove (or, in some contexts, disprove) the assumption Lateral thinking Approaching solutions indirectly and creatively Means-ends analysis Choosing an action at each step to move closer to the goal Method of focal objects Synthesizing seemingly non-matching characteristics of different objects into something new Morphological analysis Assessing the output and interactions of an entire system Proof Try to prove that the problem cannot be solved. The point where the proof fails will be the starting point for solving it Reduction Transforming the problem into another problem for which solutions exist Root cause analysis Identifying the cause of a problem Trial-and-error Testing possible solutions until the right one is found Research Employing existing ideas or adapting existing solutions to similar problems
- 12. @Ergonaute Tools for Ideation: Cognitive Engineering and Usability/Human Factors Tools Interviews User Observations User Surveys Contextual inquiry Focus groups Brainstorming Card sorting Affinity diagrams Scenarios of use Task analysis (hierarchical, behavioural, cognitive, goal directed, etc.) KLM Pattern discovery Role playing Etc.
- 13. @Ergonaute Tools for Articulation: Design Tools Storytelling Sketching Paper prototyping/Mockups Wizard of Oz Simulations Wireframing Modeling and restructuring information Card sorting Cluster analysis User/task matrix ITERATIONS Etc.
- 14. @Ergonaute Tools for Demonstration: Market research and usability/human factors tools Market research/testing Heuristic evaluation Feature analysis Performance testing Usability Testing Teach back Cognitive work analysis Cognitive function analysis Human reliability analysis techniques (work safety, cognitive reliability and error analysis, etc.) Walkthroughs Critical incident techniques Etc.
- 15. @Ergonaute Product Management Tools Market Analysis Market research, competitive analysis, market sizing, win/loss analysis, operational metrics, etc. Product strategy Business case, pricing, buy/build/partner, etc. Product planning Positioning, sales process, market requirements, product roadmap, release milestones, product contract, etc. Program strategy Marketing plan, customer acquisition, customer retention, buyer personas, launch plan, lead generation, etc. Sales readiness Presentations, demos, white papers, etc.
- 16. @Ergonaute Fun Tools Innovation Games Identifying product roadmaps Improving sales & marketing effectiveness Improving customer relationships Discovering new business opportunities Example: Product Spider Goal: Product relationships How: Put name of the product at the centre of a flip chart Ask players to draw things related to the offering (products/ services/people, etc) Use different line weights to capture important/beneficial relationships Have players explain their drawing to the group Gamification
- 17. @Ergonaute Building a Funnel Categorize by alignment with strategy, impact, scalability, etc.) 1. Review ideas against criteria 2. Gate keepers (including innovators) select best ideas 3. Discovery & Create business case of selected idea • Incubation • Venture Assessment Example Technical Hardware, software, security, architecture, etc. Product & usability Personas, requirements, functionality, usability KPIs, prototype, quality, product and service impact, user research, etc. Financial ROI, risks, investment, etc. Business SWOT analysis, business risks, business plan, etc. Market Market research, marketing plan, etc.
- 18. @Ergonaute Last note Take notes when ideas come They fly fast